4. Media
and
Us
When faulty information
motivates a decision
that affects our health,
the consequences can be
far more serious
5.
6. 1. Who paid for this media message? Why?
2. Who is the “target audience”? What
words, images or sounds suggest this?
3. What is the text (story) of the message?
4. What is the subtext (hidden message)?
5. What lifestyles, values and points of
view are represented?
6. What part of the story is not being told?
Deconstructing Media
18. Teen
Marketing
Rx drugs advertised
to teens on the web :
Insomnia
ED
Acne
19. What
I
heard
about
prescription
drugs
(pills)
About
RX
(prescription
drugs)
20. What
I
know
first-‐hand
About
RX
(prescription
drugs)
21. America
constitutes
5%
of
the
worlds
population
and
we
use
80%
of
the
opioid
supply
Manchikanti L, Singh A. Therapeutic Opioids: A Ten-Year Perspective on the Complexities and Complications of the Escalating Use, Abuse, and
Nonmedical Use of Opioids. Pain Physician. 2008; 11. S63-S88.
23. What
is
prescription
(Rx)
Drug
Abuse?
Prescription
drug
abuse
is
when
someone
takes
a
medication
inappropriately,
such
as:
• Without
a
prescription
• In
a
way
other
than
as
prescribed
• For
the
“high”
elicited
24. Commonly
Abused
Rx
Drugs
Opioids—Usually
prescribed
to
treat
pain
Stimulants—Most
often
prescribed
to
treat
ADHD
Central
nervous
system
(CNS)
depressants
—Prescribed
to
treat
anxiety
and
sleep
disorders
For
more
facts,
visit
PEERx
at
http://
teens.drugabuse.gov/peerx
25. The
Problem
Every
day
in
the
United
States,
2,000
teenagers
abuse
Rx
drugs
for
the
first
time.
Rx
drugs
are
the
most
abused
drug
by
teens
after
alcohol,
marijuana,
and
tobacco.
27.
Painkillers
• Overdose-‐
Slow,
shallow
breathing,
clammy
skin,
convulsions,
respiratory
depression
and
arrest
(stop
breathing),
coma,
death.
• Longer
Term
Effects-‐
Addiction,
physical
dependence,
paranoia,
hallucinations,
dementia,
severe
withdrawal
symptoms
when
teen
stops
taking
the
drug,
including
deep
depression
and
suicidal
thoughts,
need
to
take
more
of
the
drug
or
a
combination
of
drugs
to
produce
the
same
high,
possibly
leading
to
overdose,
higher
risk
of
graduating
to
heroin
• Psychological
side
effects:
anxiety,
impaired
judgment,
inability
to
concentrate
and
learn,
apathy,
agitation,
depression
effects
of
RX
Abuse
29.
Depressants
• Overdose-‐Shallow
respiration,
clammy
skin,
dilated
pupils,
weak
and
rapid
pulse,
respiratory
depression
and
arrest
(stop
breathing),
coma
and
death
• Long
term
effects-‐Addiction,
dependence,
severe
withdrawal
symptoms,
need
to
take
larger
doses
to
achieve
the
same
effects
• Psychological
side
effects:
poor
concentration,
feelings
of
confusion,
disorientation,
impaired
judgment
and
memory,
lowered
inhibitions,
rage,
hostility,
depression,
amnesia,
paranoia
Effects
of
RX
Abuse
30.
Stimulants
• Overdose-‐
Agitation,
increase
in
body
temperature,
hallucinations,
heart
failure,
nervousness,
convulsions
and
death
• Long
term
effects-‐
Addiction,
high
fever,
convulsions,
heart
failure,
overdose,
paranoia,
aggressiveness,
extreme
anorexia,
thinking
problems,
visual
and
auditory
hallucinations,
delusions,
panic,
suicidal
tendencies,
severe
dental
problems
• Psychological
side
effects:
restlessness,
delusions,
hostility,
irritability,
insomnia,
anxiety,
agitation,
nightmares
effect
of
Rx
Abuse
31.
Over
the
Counter
Drugs
• Long
term
effects-‐
Addiction,
insomnia,
panic
attacks,
psychosis,
high-‐blood
pressure,
damage
to
nerves,
muscles
and
tissues
in
large
intestine,
coma
• Psychological
side
effects:
impaired
judgment,
restlessness,
euphoria,
cold
flashes,
dizziness,
diarrhea
Effects
of
RX
Use
32. Time
release
medications
are
designed
to
release
the
medication
slowly
in
the
system
over
a
period
of
time.
If
a
pill
is
crushed
then
all
of
the
medication
will
be
released
all
at
one
time
and
can
cause
an
overdose
and
even
death.
Time
Release
Meds
33.
34. Do
you
know
of
anyone
who
has
overdosed
on
prescription
drugs?
•
Drug
overdose
was
the
leading
cause
of
injury
death
in
2012.
Among
people
25
to
64
years
old
drug
overdose
caused
more
deaths
than
motor
vehicle
traffic
crashes.
•
Teen
admissions
to
treatment
facilities
for
addiction
to
prescription
pain
relievers
increased
by
300%
since
the
mid-‐1990s.
Average
age
for
first
time
users
is
now
13
to
14.
• A
2013
survey
in
NM
found
that
12.3%
of
high
school
students
and
7.8%
of
middle
school
students
had
used
prescription
drugs
not
prescribed
to
them.
• Today,
New
Mexico
leads
the
nation
as
the
#3
state
of
deaths
due
to
drug
overdose.
Why
should
you
care?
37. Call
911
Call
the
24/7
poison
control
line
1-‐800-‐222-‐1222
Narcan/Naloxone
What
to
do
in
case
of
an
overdose
38.
39. • Only
take
medications
that
are
prescribed
to
you
• Follow
your
doctors
instructions
when
taking
medication
• Dispose
of
any
unused
medication
• Keep
your
medication
in
it’s
original
container
• Read
and
follow
warning
signs
on
all
prescriptions
• Do
not
mix
prescription
drugs
or
OTC
drugs
with
alcohol
or
other
illegal
drugs
• Avoid
driving
when
taking
medications
that
indicate
so
What
can
you
do
to
protect
yourself
41. Taos
Alive
575-‐779-‐6853
info@taosalive.org
www.taosalive.com
Holy
Cross
Hospital
Outreach
Tri
County
Community
Services
737-‐3373
24
hour
line
at
758-‐1125
Taos/Picuris
Indian
Health
Services
Taos
Pueblo
Police
Department
Pharmacy
758-‐4224
758-‐8645
For
Further
Information
