Marketing Plan of our own product SKYLINE CLOTHING

1. Marketing Planning & 7
strategy(Skyline clothing)

2. Our Product

3. Steps in Marketing plan for
Skyline
Executive Summary
The Product /
Business Idea
Analysis of the
Market situation
Formulation of
Marketing Strategies
Preparing Action
Programs and Budgets
Developing Control
Procedures

4. Market Summary
Mass Market/
Followers
Number
of
customers Early Adopters/
End of Life
Pioneers
Time

5. Pricing
L
O
ECONOMY PENETRATION
W (Skyline)
PRICE
H
I
G SKIMMING PREMIUM
H
LOW HIGH
QUALITY

6. Communication
Strategies

7. Launch Strategies(action
programmes)
Phase 1
Phase 2
Phase 3
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec

8. MARKETING MIX
PRODUCT PRICE
PLACE PROMOTION

9. PRODUCT MIX

10. CONCLUSION
NATURE OF PRODUCT VARIETY

11. THANK YOU