2. WHAT WE'LL
DISCUSS TODAY
• Coca-Cola's History.
• What Sets Coca-Cola Apart?
• Coca-Cola's Supply Chain
Management.
• Subsidaries.
• Agricultural Interventions.
• Best Practices in SCM
3. COCA-COLA'S HISTORY
• THE FISRT COCO-COLA RECIPE
WAS INVENTED IN COVINGTON,
GEORGIA BY JOHN STITH
PEMBERTON ORGINALLY AS A
COCOA WINE CALLED 'Pemberton
French Wine Cocoa' in 1885.
• The first sale was made at Jacob's
Pharmacy at Atlanta, Geogia on
May8th, 1886.
• It is incorporated as Coco Cola
Company in 1892(the current
corporation).
4. The Coca-Cola system has the
highest standards and processes to ensure
consistent quality from concentrate production to
our bottling and product delivery.
QUALITY
MARKETING STRATEGY
A significant part of Coca-Cola's success is its
emphasis on brand over product. Coke doesn't sell
a drink in a bottle, it sells “happiness” in a
bottle. Instead, Coke aims to sell consumers the
experience and lifestyle associated with its
brand.
What sets Coca Cola apart?
8. AGRICULTURAL
INTERVENTIONS
The Coca-Cola Company has the ambition to source
its key agricultural ingredients sustainably, with a
specific goal to drive sustainability in agriculture for
the following global priority commodities:
• natural sweeteners (cane sugar, beet sugar, high-
fructose corn syrup, stevia);
• fruit juices (orange, apple, lemon, grape, mango);
• coffee, tea, soybeans and wood-based fiber
packaging.
10. BEST PRACTICES IN
SCM
• A New Spin on Old Technology.
• Customized Packaging –
‘Share a Coke.’
• Embracing Automation
• Focusing on Sustainability
• Supply Chain Tracking and
Analytics
