Digital Advertising Lecture for Advanced Digital & Social Media Strategy at U...
The Beauty Of Data visualisation
1. REVIEW ON THE TED TALK-
THE BEAUTY OF
DATA VISUALIZATION
2. What is Data Visualization?
Data visualization is the presentation of data in a
pictorial or graphical format. It enables decision makers
to see analytics presented visually, so they can grasp
difficult concepts or identify new patterns. With
interactive visualization, you can take the concept a
step further by using technology to drill down into
charts and graphs for more detail, interactively
changing what data you see and how it’s processed.
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5. IMPORTANCE AND BEAUTY OF
DATA VISUALIZATION
Because of the way the human brain processes
information, using charts or graphs to visualize large
amounts of complex data is easier than poring over
spreadsheets or reports. Data visualization is a quick,
easy way to convey concepts in a universal manner – and
you can experiment with different scenarios by making
slight adjustments.
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7. “Data is the new soil”
It's a really fertile medium, and it feels like
visualizations, infographics, data visualizations, are
flowers blooming from this medium. But if you look
at it directly, it's just a lot of numbers and
disconnected facts. But if you start working with it
and playing with it in a certain way, interesting
things can appear and different patterns can be
revealed.
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11. MANAGERIAL ASPECT
1. Pinpoint emerging trends
Using data visualization to discover trends – both in
the business and in the market – can give
businesses an edge over the competition, and
ultimately affect the bottom line. It’s easy to spot
outliers that affect product quality or customer
churn, and address issues before they become
bigger problems.
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13. 2. Communicate the story to others
Once a business has uncovered new insights from
visual analytics, the next step is to communicate
those insights to others. Using charts, graphs or
other visually impactful representations of data is
important in this step because it’s engaging and gets
the message across quickly.
