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- 2. About Hi, I’m Wee Leong, 19. I’m a very curious person, or at least I’d like to believe that I am, when com- pared to most. Black is my favourite colour, even though its technically not a colour. I used to dream of wanting to be a farmer. But now I would rather be a famous photographer or sculptor. My favourite artists are Louise Bourgeoise, Robert Mapplethorpe, Ad Reinhardt and Pierre-Auguste Renoir. I’m really bad at talking about myself, so I guess this is it. Education Diploma in Apparel Design and Merchandising Temasek Polytechnic 2017 - 2020 Experience Freelance at Goldenfarm Trading 2019 Sales Associate at Calvin Klein 2018 Sales Associate at Superdry 2018 Tan Wee Leong weeleong.twl@gmail.com +65 86666823 Skills Visual Merchandising E-commerce Wax Moulding / Casting Marketing Branding Programming Web Design Photography Graphic Design
- 5. SSENSE RINKO KA- WAUCHI A collaboration between Ssense and Rinko Kawauchi. Ssense is an e-commerce and brick-and-mortar luxu- ry and streetwear retailer based in Montreal, Canada. It was founded in 2003 by three brothers: Rami, Bassel and Firas Atallah. The platform currently serves 114 countries and operates in French, English and Japa- nese. DescriptionRinko Kawauchi Hon FRPS is a Japanese photographer. Her work is characterized by a serene, poetic style, depicting the ordinary moments in life.
- 6. Product Design Ssense and Rinko Kawauchi collaboration, capsule col- lection will consist of 4 exclusive garments. 2 T-shirts, 1 Sweater and 1 Short Sleeve Shirt. These garments have a digital print throughout cov- ering the whole garment. The print on the garments are iconic photographs that Rinko Kawauchi has shot throughout her career. These photos flaunts Rinko’s iconic style of photography as well as her mastery with her use of light in. *All products are designed by me
- 7. Rinko Kawauchi X Ssense Pocket T-shirt $65 Rinko Kawauchi X Ssense Mock Neck Sweater $85 Rinko Kawauchi X Ssense Short Sleeved Button Up $95 Rinko Kawauchi X Ssense T-shirt $65 *Content designed by me
- 8. Digital Marketing Editorials for Ssense and Rinko Ka- wauchi collaboration. Ssense are known widely on the interwebs for their fun and youthful editorial. In Ssense tradition as such with every editorial, the Ssense and Rinko Ka- wauchi collaboration will also have one. *Content designed by me
- 9. Digital Marketing Instagram for the Ssense and Rinko Kawauchi collabo- ration. Ssenses’ Instagram is rather active and they post a wide mix of curated and un-curated photos ,such as reposts. As such, to fit into Ssense current Instagram style. Posts of this collaboration will be just simple pho- tos by Rinko Kawauchi. This will help promote the col- laboration as well as shed light on the under appreciat- ed talent Rinko Kawauchi. *Content designed by me
- 10. Digital Marketing Ssense has a rather humorous and youthful take on their use of social me- dia. Ssense uses memes, emojis and other non conventional styles for their digital marketing. To be in tradition with Ssense style of juxtaposition. The digital marketing content on Facebook will use, models wearing products from this collabora- tion, weirdly superimposed into Rinko Kawauchi’s photographs. If that’s not enough, the advertising pictures will also be accompanied with goofy tag phrases. This will definitely catch the viewers’ attention making them more interested in this collaboration. This choice for digital marketing is ben- eficial for both Rinko and Ssense. This will not only help promote Rinkos work giving her the recognition she deserves. But will also be a way which Ssense can attract, promote and redirect consum- ers to the shop page for this limited col- laboration collection. *Content designed by me
- 11. The Burnt House March 2019
- 12. The Burnt House 2012 to 2014. Enroute to school and fro, the burnt down, once not so burnt house, was a landmark that I vividly remembered. It stood out from the rest of its surrounding buildings and structures. It was rather quaint, evoking a sense of unknown nostalgia in me. Some days, Ill stare out the window of mum’s car, looking at this weird little house wondering. What’re ya doing there. Are you someone’s house? Probably not, there are banners, of furniture for sale, hung freely on the fences. Is it a shop? Is it a shophouse? I was ever curious but never did bother heading down to take a look, or had the time and effort to search for it online. Early February 2019. (I’ve moved places a while back, around late 2014s, early 2015s). It’s a rare occasion, Mum drove past the same old route, the one we used to take on our way home from school. Once again, I looked out the window awaiting to see that old little building, as though it was a long-lost friend of mine. To my dismay, it was burnt! Burnt, so thoroughly almost nothing was left, just a huge pile, a mountain of ash. A sense of uneasiness started to overwhelm me, regret filled my face, as my mind was reprimanding me, “why did you not check that place out earlier…”. That being said, my eyes told a different story. It was glued, so glued it could not leave the scene. The pile of morbid dark ashes, the ashes of what they’ve lost what I’ve lost, mesmerised me. Its beauty was indescrib- able. I knew I had to make up for what I’ve lost, by heading down to the place. I continued the rest of the ride in silence. As days go by, I frequently thought about the place. I imagined myself, dressed in clothes I no longer wanted, with a group of my closest friends, fellow adventurers, exploring the deepest and darkest realms of the thick black ash. I even went to the extend, where I found an article about it, and even went online to search what it was. 24th February 2019, I finally managed to find the drive and time to explore the place. Along with my fellow companion Ernest, and a trusty film camera we headed out to the un- known. We must’ve been a week or two late, for the surviving structures which were protruding out of the ashes, has been cleared. The mountains of dark morbid ashes that have been in my head, have also been cleared, or have simply been washed of by the wind and rain. Sure, I was disappointed I was once again too late. But this adventure does not end here... - Wee Leong
- 19. Dad and his dying trade I always hated going to Dad’s office, almost as much as I hated broccoli. I hated the smell, the sight and even the sounds of the office. I always felt that I was unwelcomed there, maybe more of not being able fit in? As if I ever wanted to. Dad will be retiring soon, heard this news a few months back. The econ- omy is not doing so well, and this is a scarce trade to begin with, no market, low demands. It just hit me, so where is our income going to come from? After realizing, Dad’s recently been having an awful temper and mood on the dinner table. Should’ve known sooner, it was caused by the company horrible business, leading in heavy monthly deficits. I, have yet to hear a complain though. Still a little over a month ago, we were just planning our familys’ end of year trip to Japan. One day, when I was alone with Mum, I asked, if Dad has been losing money why doesn’t he just stop. The reasons why? I shall not get into details of. Let’s just say it’s a romantic relationship between Dad, his company, his staff and his craft. I’m honestly not sure, is it me just growing older, having a change in style and things I like, or did this news touch me. I’m wavering. It was only two, three years ago, right after my O levels, I was called over to my Dad’s office, dragged would be a more accurate word. I hated it, I hated second of it. I was tasked to assist in cleaning wax molds and arranging them in numeric order. More importantly, I was tasked to create an online stock and order system, which never took off, for I was caught twice sneakily having a League of Legends session with friends. Was a truly horrible experience, my laptop was confiscated for a good week, literal torture…? Letting the news slowly sink in, the smell that I once hated from the office slowly receded. The Mando-Pop songs that the old radio machine played suddenly became less irritating, actually enjoyable. I told Dad I wanted to make some silver rings on my own, could I go to his office. Wanting to meet and learn more about this craft I heard dad held so closely to his heart. Dad agreed. With an open heart and open mind, I headed to the office, with a whole new perspective on things, I started. Having completed this batch of rings, I felt a sense of great accomplish- ment, with back lying feelings of sorrow, worry… a mixed emotion of sort. I can’t believe, that I could only see the interesting side of these people, the staff, passionate, underappreciated. The beauty of the art, the craft, the amount of hand work that is put into each ring. The place, the company, Goldenfarm, Dad’s “baby”, the thing that kept me alive for these 19 years. The sublime beauty of Dad’s Dying Trade. - Wee Leong
- 26. My Works My First Batch Of Rings March 2019. I went down to Dad’s office 3/4 times a week. I document and learn the craft of making rings. It was an overall tiring but enjoy- able process. I was surprised by the amount of hand labour that goes into a single ring. Above is a simple look book ive made with the few rings ive made. Below are my notes for my making proccess.
- 29. Refrences https://www.ssense.com/en-sg/men/product/blue-blue-japan/white-slub-turtleneck/3564759 https://www.ibashogallery.com/collection/rinko-kawauchi Rinko Kawauchi | P H O T O G R A P H S , M O M E N T S | Pinterest ... https://www.ssense.com/en-sg/men/product/alyx/three-pack-multicolor-cotton-t-shirts/3824131 https://www.ssense.com/en-sg/men/product/paa/white-heavyweight-pocket-t-shirt/3679319 https://frieze.com/article/rinko-kawauchi https://www.ssense.com/en-sg/men/product/cobra-sc/white-and-blue-lounge-short-sleeve- shirt/3583399 http://www.photobookcorner.com/book/sheets-signed/ http://rinkokawauchi.com/en/