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C H A N T A L T A L Y R U S S E L L
How To Raise Capital
One of the biggest challenges of charities
and philanthropic groups is balancing the use
of their money. Charitable groups are
rewarded with better reviews when their
overhead costs remain as low as possible in
order to have a better public image. There will
be many instances in which you’ll need to
raise some money to put directly into your
company to help with internal processes,
hiring, and training.
But, how can you possibly raise tens of
thousands of dollars in a short amount of
Also known as a “challenge campaign,” this
tactic takes the pressure off of individual
fundraising events, and focuses the efforts on
going for the biggest impact possible. By
making this fundraising blitz an annual event,
you can spend your entire year focusing on
marketing for this specific event, essentially
advertising for fundraising in disguise.
There are several ways to go about
throwing this type of an event. You can
make it a strictly online donation driven
event, host a party and open it up to the
community to help you watch the numbers
roll in, or even make it associated with an
activity such as a 5k. The positive press
associated with this event will not only act
as a reminder for the community to
participate, but it will also give your
business a positive reputation that people
will associate with all year long.
Every year, there are thousands of grants
awarded for almost any cause you can think
of. Having the support of a large-sum grant
for your non-profit can make a world of
difference for the image of your company
and in how far your company can reach. It
may seem like a scary process, as grant-
writing is pretty specific and grants can be
difficult to come by in certain areas of the
But grants can open up doors not only with
the amount of money you receive, but with
the connections you make during the grant-
awarding process. Sometimes, grants are
given in forms other than money; they can
be awarded in the way of mentorship as
well. There is virtually nothing to lose and
everything to gain by applying for a grant.
Another way to earn extra money while
working towards your goals as a charitable
organization is to offer an annual
membership fee for people to join your
cause. A membership initiative, paired with
annual events, creates a great strategy for
fundraising. Reach out to get new members
to join your cause during a lull in your
Then, when the big events roll around, your
donors will be less inclined to focus on their
membership fee and will be excited to give
their time or money. By setting up a rolling
membership renewal program, you’re also
guaranteed annual membership income,
which can help to keep funds afloat after the
peak giving seasons have come and gone.
T A L Y R U S S E L L . O R G
Thanks For Reading!