"Trust me, I’m a banker" Social Media in the financial industry in Belgium today
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This document discusses the use of social media in banking in Belgium. It finds that 53% of Belgians, approximately 5.5 million people, have at least one active social media account. While many companies in Belgium use social media, its use varies by sector, with finance having 62% of companies using social media but only 24% being fully integrated. The document advocates for banks to use social media to better service clients by making it easy for them to find information, interact with the bank, and use products and services. It also suggests social media can help fortify a bank's brand image, find skilled employees, target specific audiences, and communicate during a crisis.
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"Trust me, I’m a banker" Social Media in the financial industry in Belgium today
- 1. ‘TRUST ME, I’M A BANKER’ The use of social media in banking Financelab - 24/9/2013
- 5. 53% That’s 70%of our internet population active on social Sources: Insites research - januari 2013 & Social Market analysis - Summer 2012 of Belgians (approx. 5.5 million people) has as least one active account on social media
- 6. 11
- 7. has a Facebook Fanpage has a LinkedIn Company Profile has a Twitter Company Handle uses YouTube 61% 29% 39% 24% Companies in Belgium are present on social media Source: InSites - The 4 C’s of the Conversation Company - July 2012
- 8. but not in all sectors... Health- care FMCG & Retail Media Tech & Telco Travel & Leisure Finance 63% 43% 55% 78% 67% 62% 42% 39% 37% 66% 52% 50% 28% 29% 26% 29% 38% 24% 27% 30% 24% 46% 36% 35% Source: InSites - The 4 C’s of the Conversation Company - July 2012
- 9. Not active on social 1st steps Pilot project Integrates social media Fully integrated 12 15 17 27 29 Source: InSites - The 4 C’s of the Conversation Company - July 2012 ... and not yet active or integrated.
- 11. TO SERVICE YOUR CLIENTS
- 12. Source: ING NL - July 2013 29% OF EUROPEANS SEEK FINANCIAL ADVICE ON SOCIAL MEDIA
- 13. Source: ING NL - July 2013
- 14. MAKE IT EASY FOR THEM... TO FIND THE RIGHT INFORMATION
- 15. CHANNEL USER USER COMMUNICATION WITH YOUR CLIENTS HAS CHANGED FROM ONE WAY.. ..TO A ROUNDABOUT
- 16. MAKE IT EASY FOR THEM... TO INTERACT WITH YOUR BANK
- 17. GO FROM A BIG CORPORATION... TO A PERSONAL AND WARM APPROACH
- 18. MAKE IT EASY FOR THEM... TO USE YOUR PRODUCTS AND SERVICES
- 20. TO FORTIFY BRAND IMAGE
- 21. SHOW PEOPLE... WHO YOU ARE
- 22. ... AND HOW YOU ARE INVOLVED
- 24. TO FIND SKILLED EMPLOYEES
- 25. SHOW THEM... WHAT YOUR COMPANY CAN OFFER
- 26. AND GUIDE THEM... TO THE RIGHT JOB
- 27. TO TARGET A SPECIFIC AUDIENCE
- 28. REACH THEM... WITH THINGS THEY CARE ABOUT MOST
- 29. TO KNOW WHAT YOUR CLIENTS WANT
- 30. TO COMMUNICATE DURING A CRISIS
- 32. 1
- 33. 2
- 34. 3