1. Marke&ng
Resource
Lists
@
Edinburgh
Marke&ng
&
Promo&ng
your
service
29th
May
2014
Stephanie (Charlie) Farley
Library Learning Services
Library.Learning@ed.ac.uk

2. Commi0ee
Mee2ngs
Hands-­‐on
Sessions
Demonstra2ons
Workshops
Talk
directly
to
your
intended
audience

3. List
Guides
Example
Lists
–
purposefully
designed
lists
to
demonstrate
the
func2ons
and
flexibility
of
Talis
Aspire.

4. Fun
lists
–
remember
learning
can
be
fun
at
all
levels
Do
Not
Feed
The
Zombies
by
3dpete:
h0p://www.flickr.com/photos/petehogan/5416999952/
Remembering
H.R.
Giger
-­‐
the
ar2st
behind
Ridley
Sco0’s
'Alien'
Zombie
Apocalypse
Guide
How
to
access
resources
during
a
zombie
outbreak
or
other
event

5. Regular
Communica&on
S2ll
needed
a
informal
way
of
providing
regular
updates,
2ps
and
tricks
‘Resource
Lists
@
Edinburgh’
Website
Mailing
List
Blog

6. Yes
that
is
Sean
Connery
posing
as
a
life
model
for
an
Edinburgh
College
of
Art
class.
hHp://libraryblogs.is.ed.ac.uk/

9. How
to
cra_
your
social
media
posts
that
get
your
audience
to
engage
with
your
content
h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/

10. TwiHer
“Twi0er
is
a
form
of
free
micro-­‐blogging
which
allows
users
to
send
and
receive
short
public
messages
called
tweets.
Tweets
are
limited
to
no
more
than
140
characters,
and
can
include
links
to
blogs,
web
pages,
images,
videos
and
all
other
material
online.
By
following
other
people
and
sources
you
are
able
to
build
up
an
instant,
personalized
Twi0er
feed
that
meets
your
full
range
of
interests,
both
academic
and
personal.
Thousands
of
academics
and
researchers
at
all
levels
of
experience
and
across
all
disciplines
already
use
Twi0er
daily,
alongside
more
than
200
million
other
users.”
LSE
Public
Policy
Group
document
Using
Twi0er
in
university
research,
teaching
and
impact
ac2vi2es

11. How
to
cra_
your
social
media
posts
that
get
your
audience
to
engage
with
your
content
h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/

12. How
to
cra_
your
social
media
posts
that
get
your
audience
to
engage
with
your
content
h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/

13. The
story
so
far..
• Library
Webpage
• Talking
to
people
(mee&ngs/demonstra&ons/workshops)
• Resource
Lists
Blog
• Mailing
List
• TwiHer
Account
What
next?
Stand
on
the
corner
and
hand
out
flyers?

17. Library
Talis
Aspire
Webpage
Blog
TwiHer
Account
User
Guides
Demonstra&ons/
Workshops
CommiHee
mee&ngs
Posters
&
Postcards
Mailing
list
List
guides

18. Thank
you
Ques2ons
welcome
J