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HOW TO BECOME DIGITAL FAMOUS
IN SOCIAL RECRUITMENT
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Optimise for experience and multi-device.
Engaging, sharable, contagious content is key.
CONVERGANCE OF DIGITAL MARKETING
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Got a questions...?
@googledave
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But how do you find them?
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IF CARLSBERG
DID NETWORKING
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https://followerwonk.com
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https://followerwonk.com
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http://app.buzzsumo.com/
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In association with Mersey Maritime
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http://www.ted.com/talks/simon_sinek_how_great_leade
rs_inspire_action.html
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Got a questions...?
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Entertain
Inspire
Educate
Convince
http://www.hubspot.com/blog-topic-generator http://alltop.com
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No, they really do care about this stuff!
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http://app.buzzsumo.com
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https://socialcrawlytics.com
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Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
@googledave
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#SocialRecDebate
http://www.kaushik.net/avinash/best-social-media-metrics-
conversation-amplification-applause-economic-value/
SOCIAL MEASURMENT ECONOMIC VALUE
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#SocialRecDebate
SOCIAL MEASURMENT ATTRIBUTION
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#SocialRecDebate
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Got a question…?
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Be remarkable
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Goosebumps
Thanks for listening and keep in touch
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TLC June - 'Google' Dave Hazelhurst, Ph.Creative

Notas do Editor

  1. Magic moments Hope street hotel – bar story What happened afterwards?! Give you customers a ‘digital hug’
  2. TV channels Me and the wife Different audiences – FB consumer, glossy mags / LinkedIn professional (could use different pubs analogies?)