Appearance vs. Reality - The unfortunate emphasis on appearance and looks rather than on personality and expression on Online Dating.

1. Photo: Freepik.comBy: Talia Abramsky
APPEARANCE
VS.
REALITY
HOW OUR ONLINE
PROFILES ARE
BEGINNING TO
DEFINE US

2. Ranzini, Giulia, and Christoph Lutz. "Love at First Swipe? Explaining Tinder Self-presentation and
Motives." Mobile Media & Communication (2016): n. pag. Web.
Photo: Flickr.com
THE USE OF
ONLINE DATING
APPLICATIONS
HAVE BEGAN TO
RISE IN AMERICA
By: Talia Abramsky

3. Ranzini, Giulia, and Christoph Lutz. "Love at First Swipe? Explaining Tinder Self-presentation and
Motives." Mobile Media & Communication (2016): n. pag. Web.
Photo: Flickr.com
TINDER CAUSES A
"DISTRACTION FROM
“REAL LIFE,” AND A
FEELING OF
COMPETITION DUE TO
THE LARGE NUMBERS
OF USERS"
By: Talia Abramsky

4. "TINDER ...
MIGHT COME
WITH
PRESSURES
TO LIMIT
VISIBILITY AND
TRY TO
CONTAIN
STIGMA"
By: Talia Abramsky
Ranzini, Giulia, and Christoph Lutz. "Love at First Swipe? Explaining Tinder Self-presentation and
Motives." Mobile Media & Communication (2016): n. pag. Web.
Photo: Pexels.com

5. BENEFITS OF ONLINE DATING
PORTABILITY
AVAILABILITY
LOCATION BASED
MULTIMEDIA BASED
Ranzini, Giulia, and Christoph Lutz. "Love at First Swipe? Explaining Tinder Self-presentation
and Motives." Mobile Media & Communication (2016): n. pag. Web.
Photo: Canva.com
By: Talia Abramsky

6. "The average user checked
the app times a day
minutes at a time,
the firm said in 2013."
11
7
Harwell, Drew. "Online Dating's Age Wars: Inside Tinder and EHarmony's Fight for Our Love
Lives." The Washington Post 6 Apr. 2015. Web.
Photo: Freepik.com
By: Talia Abramsky

7. "IN 2013,
OF AMERICANS SAID ONLINE
DATING WAS A GOOD WAY
TO MEET PEOPLE"
59%
By: Talia Abramsky
Harwell, Drew. "Online Dating's Age Wars: Inside Tinder and EHarmony's Fight for Our Love
Lives." The Washington Post 6 Apr. 2015. Web.
Photo: Flickr.com

8. But are you
meeting people? Or are you
meeting who people
want to be?
actually
Photo: Pexels.com
By: Talia Abramsky

9. "as minimal an exposure
as 100 ms is sufficient
for people to make a
specific trait inference
from a stranger's face"
FIRST IMPRESSIONS
Willis, J., and A. Todorov. "First Impressions: Making Up Your Mind After a 100-
Ms Exposure to a Face." Psychological Science 17.7 (2006): 592-98. Web.
Photo: Flickr.com
By: Talia Abramsky

10. Therefore, "actions
aimed at improving
the likelihood ofattracting a match,
including presenting
a deceptive version
of oneself, could be
beneficial for users
with low self-esteem."
Krämer, N. C., & Winter, S. Impression management 2.0: The relationship of self-esteem, extraversion, self-efficacy, and self-
presentation within social networking sites. Journal of Media Psychology, 20(3), 106–116. (2008). Web.
Photo: Freepik.com
By: Talia Abramsky

11. IF BOTH PARTIES SWIPE RIGHT
A MATCH OCCURS!
Photo: Pexels.com
By: Talia Abramsky

12. ON THE OTHER
HAND, IF THE PARTIES
DO NOT "LIKE" EACH
OTHER, NO MATCH
OCCURS AND
INDIVIDUAL FEEL
BADLY ABOUT
THEMSELVES.
Photo: Pexels.comBy: Talia Abramsky

13. Payne, Elizabeth. "Study Links Poor Teen Mental Health to Social Media Use." Ottawa Citizen.
N.p., 08 Aug. 2015. Web.
Photo: Pexels.com
THERE IS A
CONNECTION
BETWEEN AN
INDIVIDUAL
WHO IS A
HEAVY USER
OF SOCIAL
MEDIA AND
POOR
MENTAL
HEALTH
By: Talia Abramsky

14. Bielski, Zosia. "Portrait of an E-family: How They're Making Their Hyper-digital
Lives Work." The Globe and Mail. The Globe and Mail, 23 Aug. 2013. Web.
Photo: Pexels.com
UNFORTUNATELY,
WE HAVE
"TURNED OUR
ATTENTIONS TO
AN “ONLINE
WORLD OF
INTIMATE
STRANGERS”"
AND ALLOW THEM
TO CONTROL
OUR FEELINGS
AND EMOTIONS
By: Talia Abramsky

15. “IF OUR ATTENTION IS
ON AN INVISIBLE
AUDIENCE RATHER THAN
THE PRESENT MOMENT,
WE ARE DISCONNECTED.
OUR DEVICES ARE
BEGINNING TO CONTROL
OUR ATTENTION AND
MOTIVATIONS IN WAYS
WE MAY NOT EVEN
REALIZE.”
- DAVID MAXFIELD
Vital Smarts. "Society's New Addiction: Getting a "Like" over Having a Life." Vital Smarts. N.p.,
2015. Web.
Photo: Pexels.com
By: Talia Abramsky

16. Matrix, Sidneyeve. “Module 02
Lecture 02 PR Slides.” OnQ.com.
2016. Web.
Photo: Freepik.com
JUST LIKE AN
ADVERTISEMENT,
YOUR ONLINE
PROFILE SHOULD
INCLUDE YOUR
PERSONALITY
RATHER THAN
JUST YOUR
APPEARANCE.
"EXPRESSIONS
ARE MORE
VALUABLE THAN
IMPRESSIONS"
By: Talia Abramsky

17. Krashinsky, Susan. "Super Bowl Advertising Won't Wait for Commercial Breaks." The Globe and Mail.
TORONTO — The Globe and Mail, 30 Jan. 2014. Web.
Photo: Pexels.com
THE SUPERBOWL COMMERCIALS,
ADVERTISEMENTS, ARE JUDGED IN
20 SECONDS
THIS IS LONGER THAN AN INDIVIDUAL DECIDING
TO SWIPE RIGHT OR LEFT.
By: Talia Abramsky

18. IS ONLINE DATING
A POSITIVE OR
NEGATIVE
ADDITION TO
SOCIAL MEDIA?
"FOR JENNY
SWIPING RIGHT
FOUND HER
MR.RIGHT"
Renfro, Kim. "This Couple Got Married after Swiping Right on Tinder: The App Isn't 'just about Hooking
Up'" Business Insider. Business Insider, Inc, 20 Aug. 2015. Web. (Photo also from this source)By: Talia Abramsky

19. "ONLINE DATING APPS
APPEAR TO HAVE BEEN
STRIPPED DOWN
PEOPLES’ MOST
SUPERFICIAL
QUALITIES."
JUST LIKE A BRAND
GETS JUDGED FOR ITS
ADVERTISEMENT
AUTOMATICALLY.
Opperman, Mara. "The Superficiality of Online Dating Apps." Huffington Post 20 Feb.
2015. Web.
Photo: Pexels.comBy: Talia Abramsky

20. WORKS CITED
Bielski, Zosia. "Portrait of an E-family: How They're Making Their Hyper-digital Lives Work." The Globe and Mail.
The Globe and Mail, 23 Aug. 2013. Web. October 10, 2016.
Harwell, Drew. "Online Dating's Age Wars: Inside Tinder and EHarmony's Fight for Our Love Lives." The
Washington Post 6 Apr. 2015. Web. October 17, 2016.
Krämer, N. C., & Winter, S. Impression management 2.0: The relationship of self-esteem, extraversion, self-
efficacy, and self-presentation within social networking sites. Journal of Media Psychology, 20(3), 106–116.
(2008). Web. October 17, 2016.
Krashinsky, Susan. "Super Bowl Advertising Won't Wait for Commercial Breaks." The Globe and Mail.
TORONTO — The Globe and Mail, 30 Jan. 2014. Web. October 10, 2016.
Matrix, Sidneyeve. “Module 02 Lecture 02 PR Slides.” OnQ.com. Film 240. Queen's University. 2016.
Web. October 5, 2016.
Opperman, Mara. "The Superficiality of Online Dating Apps." Huffington Post 20 Feb. 2015. Web. October 16,
2016.
Payne, Elizabeth. "Study Links Poor Teen Mental Health to Social Media Use." Ottawa Citizen. N.p., 08 Aug.
2015. Web. October 16, 2016
Ranzini, Giulia, and Christoph Lutz. "Love at First Swipe? Explaining Tinder Self-presentation and
Motives." Mobile Media & Communication (2016): n. pag. Web. October 16, 2016.
Renfro, Kim. "This Couple Got Married after Swiping Right on Tinder: The App Isn't 'just about Hooking
Up'" Business Insider. Business Insider, Inc, 20 Aug. 2015. Web. October 19, 2016.
Vital Smarts. "Society's New Addiction: Getting a "Like" over Having a Life." Vital Smarts. N.p., 2015.
Web. October 10, 2016.
Willis, J., and A. Todorov. "First Impressions: Making Up Your Mind After a 100-Ms Exposure to a
Face." Psychological Science 17.7 (2006): 592-98. Web. October 16, 2016.