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The	
  Candidate	
  Experience:	
  	
  
the	
  founda4on	
  of	
  a	
  human	
  capital	
  strategy	
  

                @mddelphis	
  
             mdd@talentcircles.com	
  
                      TalentCircles	
  Proprietary	
  and	
  Confiden3al	
  Informa3on©	
  
Candidate	
  Experience:	
  History	
  
•  2003:	
  John	
  Sumser:	
  The	
  Candidate	
  Voice	
  
    hAp://www.interbiznet.com/trends/030703%20Employment%20Website%20E3queAe.pdf	
  


•  2011:	
  The	
  2011	
  Candidate	
  Experience	
  Award	
  research	
  report	
  
   (Elaine	
  Orler,	
  Gerry	
  Crispin,	
  and	
  Ed	
  Newman):	
  "Our	
  hope	
  is	
  
   that	
  this	
  report	
  sparks	
  and	
  elevates	
  the	
  candidate	
  experience	
  
   conversa3on.”	
  	
  hAp://www.thecandidateexperienceawards.org/report-­‐download/	
  

•  2012:	
  Huge	
  success	
  of	
  the	
  CandE	
  Awards	
  compe33on:	
  
   Reported	
  in	
  the	
  WSJ:	
  
    hAp://blogs.wsj.com/atwork/2012/10/11/and-­‐the-­‐oscar-­‐for-­‐fastest-­‐feedback-­‐goes-­‐to/	
  


•  Why	
  is	
  the	
  concept	
  picking	
  up	
  steam	
  now?	
  


                                       TalentCircles	
  Proprietary	
  and	
  Confiden3al	
  Informa3on©	
  
Candidate	
  Experience	
  :	
  A	
  Must	
  
•  A	
  sociological	
  impera3ve	
  
    –  Millenials:	
  36%	
  of	
  work	
  force	
  by	
  2014	
  and	
  46%	
  by	
  2020.	
  
         hAp://www.forbes.com/sites/maAmiller/2012/07/03/why-­‐you-­‐should-­‐be-­‐hiring-­‐millennials-­‐
         infographic/	
  
    –  Social	
  media	
  at	
  the	
  heart	
  of	
  their	
  interface	
  
         hAp://www.cisco.com/en/US/netsol/ns1120/index.html	
  


•  An	
  economic	
  requirement	
  	
  
    –  90%	
  of	
  candidates	
  drop	
  out	
  and	
  the	
  remaining	
  10%	
  filtered	
  out	
  
         hAp://www.nasrecruitment.com/docs/white_papers/Improving-­‐the-­‐Candidate-­‐Experience.pdf	
  
    –  Huge	
  economic	
  loss	
  for	
  not	
  filling	
  posi3ons	
  in	
  3me:	
  Peter	
  Capplli’s	
  book:	
  Why	
  Good	
  
       People	
  Can't	
  Get	
  Jobs:	
  The	
  Skills	
  Gap	
  and	
  What	
  Companies	
  Can	
  Do	
  About	
  it	
  
         hAp://blog.talentcircles.com/2012/08/why-­‐good-­‐people-­‐cant-­‐get-­‐jobs-­‐skills.html	
  



•  A	
  business	
  mandate	
  
    –  Report:	
  52%	
  respondents	
  said	
  a	
  nega3ve	
  interview	
  experience	
  would	
  likely	
  impact	
  
       on	
  their	
  buying	
  products	
  or	
  services	
  from	
  that	
  organiza3on
       hAp://www.alexandermannsolu3ons.com/wp-­‐content/uploads/
         Candidates_Consumers_and_Your_Global_Brand.pdf	
  


                                              TalentCircles	
  Proprietary	
  and	
  Confiden3al	
  Informa3on©	
  
Candidate	
  Experience	
  
         More	
  than	
  a	
  trend:	
  a	
  “movement”	
  	
  
                    (Gerry	
  Crispin)	
  

     …	
  that	
  will	
  change	
  the	
  HR	
  landscape	
  	
  
  for	
  both	
  candidates	
  and	
  recruiters	
  (whose	
  
“experience”	
  is	
  just	
  as	
  bad	
  as	
  the	
  candidates’)	
  	
  
People-­‐centric	
  Engagement	
  Process	
  	
  
Social	
  Login:	
  Immediate	
  Ac4on	
  
Welcome	
  People	
  into	
  Your	
  Home	
  
Live	
  Profiles	
  
Make	
  People	
  Feel	
  Comfortable	
  
Respect:	
  Focused	
  and	
  Targeted	
  Informa4on	
  
Experience	
  =	
  Interac4on	
  =	
  AVtude	
  




About	
  Mark	
  Murphy’s	
  book:	
  
hWp://www.forbes.com/sites/danschawbel/2012/01/23/89-­‐of-­‐new-­‐hires-­‐fail-­‐because-­‐of-­‐
their-­‐aVtude/	
  
Scale	
  Interac4ons	
  




BeWer	
  by	
  the	
  Bunch:	
  Evalua4ng	
  Job	
  Candidates	
  in	
  Groups:	
  
hWp://hbswk.hbs.edu/item/7006.html	
  
Candidate	
  Experience	
  =	
  Recruiter	
  Experience	
  
Human	
  Capital	
  Strategy	
  with	
  Humans	
  

•  Candidates	
  are	
  people	
  not	
  paper:	
  Stop	
  
   characterless	
  enagement	
  
•  Welcome	
  people	
  	
  
•  Interact	
  with	
  them	
  
•  Keep	
  them	
  involved	
  and	
  foster	
  a	
  culture	
  of	
  
   engagement	
  
•  Transform	
  candidates	
  into	
  brand	
  ambassadors	
  
   and	
  evangelists	
  
•  Build	
  a	
  true,	
  live	
  human	
  capital	
  strategy!	
  

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Candidate Experience: the foundation of a human capital strategy

  • 1. The  Candidate  Experience:     the  founda4on  of  a  human  capital  strategy   @mddelphis   mdd@talentcircles.com   TalentCircles  Proprietary  and  Confiden3al  Informa3on©  
  • 2. Candidate  Experience:  History   •  2003:  John  Sumser:  The  Candidate  Voice   hAp://www.interbiznet.com/trends/030703%20Employment%20Website%20E3queAe.pdf   •  2011:  The  2011  Candidate  Experience  Award  research  report   (Elaine  Orler,  Gerry  Crispin,  and  Ed  Newman):  "Our  hope  is   that  this  report  sparks  and  elevates  the  candidate  experience   conversa3on.”    hAp://www.thecandidateexperienceawards.org/report-­‐download/   •  2012:  Huge  success  of  the  CandE  Awards  compe33on:   Reported  in  the  WSJ:   hAp://blogs.wsj.com/atwork/2012/10/11/and-­‐the-­‐oscar-­‐for-­‐fastest-­‐feedback-­‐goes-­‐to/   •  Why  is  the  concept  picking  up  steam  now?   TalentCircles  Proprietary  and  Confiden3al  Informa3on©  
  • 3. Candidate  Experience  :  A  Must   •  A  sociological  impera3ve   –  Millenials:  36%  of  work  force  by  2014  and  46%  by  2020.   hAp://www.forbes.com/sites/maAmiller/2012/07/03/why-­‐you-­‐should-­‐be-­‐hiring-­‐millennials-­‐ infographic/   –  Social  media  at  the  heart  of  their  interface   hAp://www.cisco.com/en/US/netsol/ns1120/index.html   •  An  economic  requirement     –  90%  of  candidates  drop  out  and  the  remaining  10%  filtered  out   hAp://www.nasrecruitment.com/docs/white_papers/Improving-­‐the-­‐Candidate-­‐Experience.pdf   –  Huge  economic  loss  for  not  filling  posi3ons  in  3me:  Peter  Capplli’s  book:  Why  Good   People  Can't  Get  Jobs:  The  Skills  Gap  and  What  Companies  Can  Do  About  it   hAp://blog.talentcircles.com/2012/08/why-­‐good-­‐people-­‐cant-­‐get-­‐jobs-­‐skills.html   •  A  business  mandate   –  Report:  52%  respondents  said  a  nega3ve  interview  experience  would  likely  impact   on  their  buying  products  or  services  from  that  organiza3on hAp://www.alexandermannsolu3ons.com/wp-­‐content/uploads/ Candidates_Consumers_and_Your_Global_Brand.pdf   TalentCircles  Proprietary  and  Confiden3al  Informa3on©  
  • 4. Candidate  Experience   More  than  a  trend:  a  “movement”     (Gerry  Crispin)   …  that  will  change  the  HR  landscape     for  both  candidates  and  recruiters  (whose   “experience”  is  just  as  bad  as  the  candidates’)    
  • 7. Welcome  People  into  Your  Home  
  • 9. Make  People  Feel  Comfortable  
  • 10. Respect:  Focused  and  Targeted  Informa4on  
  • 11. Experience  =  Interac4on  =  AVtude   About  Mark  Murphy’s  book:   hWp://www.forbes.com/sites/danschawbel/2012/01/23/89-­‐of-­‐new-­‐hires-­‐fail-­‐because-­‐of-­‐ their-­‐aVtude/  
  • 12. Scale  Interac4ons   BeWer  by  the  Bunch:  Evalua4ng  Job  Candidates  in  Groups:   hWp://hbswk.hbs.edu/item/7006.html  
  • 13. Candidate  Experience  =  Recruiter  Experience  
  • 14. Human  Capital  Strategy  with  Humans   •  Candidates  are  people  not  paper:  Stop   characterless  enagement   •  Welcome  people     •  Interact  with  them   •  Keep  them  involved  and  foster  a  culture  of   engagement   •  Transform  candidates  into  brand  ambassadors   and  evangelists   •  Build  a  true,  live  human  capital  strategy!