I updated Blog in the following URL. http://blog.livedoor.jp/oka_lab/archives/1059583424.html

2. UI design emphasizes searching-first by increasing
number of title per view and personal name search.
Reference : Netflix APP
Netflix APP view design
No.8
-Number of cover picture per
a view increase by skipping
title name and description.
-View design emphasizes that
user is easy to search liked
film and drama by
categorized UI and personal
name search function.
Top view Personal name search

3. UI design interests to user by displaying one scene &
summary of film that hulu recommends.
Top view UI of hulu APP
No.8
-UI design is displaying film
and drama that hulu
recommends in tandem.
-UI interests to user by
displaying one scene and
summary of film and drama
instead of film title picture.
トップ画面
Reference : hulu APP

4. No.8
Netflix tends to be rental type that has many film
and hulu tends to be media sending information.
APP
Number of
film
Number of member Corporate background
Netflix 100,000
Video streaming : 65.6 million
Online DVD rental : 16 million
Started from online DVD rental
and continued the business
->DVD rental type
hulu 10,000 Video streaming : 9 million
Started as joint venture of
media companies, NBC
universal, FOX entertainment,
Disney ABC Television.
->Media type
Comparing Netflix and hulu
Reference : some journals

5. 1. UI design emphasizes searching-first by
increasing number of title per view and
personal name search.
2. UI design interests to user by displaying
one scene & summary of film that hulu
recommends.
3. Netflix tends to be rental type that has
many film and hulu tends to be media
sending information.
[Summary]
Netflix started from DVD rental
business and emphasized searching-
first that user is easy to search liked
film. As a result, Netflix APP UI
became current design.
hulu UI interests to user by
recommending film because hulu
tends to be media and helps fewer
film.
No.8
Why is Netflix UI different from hulu UI?