1. The Iron Man franchise is aimed at people of all ages. They make toys to target children and
comics aimed at different ages of people, these can also be collectables. They even make
collectable figures of Iron Man characters, these are collected by older people and can be
worth something years from now. This is how film producers target their audience and how
they also make a lot of money out of synergies.
Iron Man starts at a new year’s party in 1999 where he meets a scientist Maya Hansen who
makes treatment that allows people to recover from crippling injuries. Aldrich Killian a
disabled scientist who offers Tony a place in his company, but he rejects the offer. Years
later after the alien invasion in New York tony starts to have panic attacks, to help him he
builds dozens of iron man suits, but this starts to create friction with his girlfriend Pepper
Potts. Around the same time a series of bombing by the terrorist known as the Mandarin,
reporters surround Tony Stark’s car and asks him what he’s going to do about the attacks he
threats the Mandarin. Tony Stark finds himself under threat from a terrorist organisation
after telling the terrorist where he lives to the reporters. He is attacked in his own home
which causes him to go Tennessee repair his suit and prepare for revenge. He teams up with
a 10 year old boy who befriends him after he finds tony and his iron man suit in his garage.
He is captured by the mandarin who is actually Aldrich Killian, he has also kidnapped Pepper
and is using her to try out his Extremis on her to gain Tony’s aid in helping fix the Extremis
flaws. After a long battle with Aldrich and his weapons of people he has created pepper kills
him. At the end of the film Tony Stark destroys all of his iron man suits as a sign of devotion
to Pepper, he also gets the shrapnel embedded near his heart and throws it into the ocean
from the rubble where his house once was.
The target audience of Iron Man 3 are people of all ages and gender. The genre of this film is
Action/Fantasy/Superheroes it was produced in 2013 and released in the UK on the 25th
April 2013. Shane black directed the film and Kevin Feige produced it. Walt Disney Motion
Pictures distributed the film. The budget was $200 million and it made $1,179,951,000 in
box office takings.
Iron Man 3 is marketed in many ways, when watching TV you will see trailers for the film
showing the release date. When you go on social networking sites they will have banners
advertising the release of the film for example when you click on a video on YouTube before
the video plays it will play a trailer of iron man, and when you go on Facebook it will have
banners of the film being advertised. In the cinema new film releases come on before the
actually film is played. In magazines they have small articles of Iron Man 3 reviews from
people who have already seen it, this normally gets mixed reviews and opinions but gives
you an idea of what to expect and how good the film really is. Also magazines do articles
interviewing the cast members and they ask the actors/actresses for example Robert
Downey Jr what the viewers should expect to see in the film and the plot by them. The
official web pages for Iron Man 3 project the film in a good light and make the movie more
appealing making you want to go and see it. Word of mouth also helps the film as if your

2. friend tells you the film was amazing it will make you want to go and see the film but it can
also be bad as they might say it was a waste of time therefore putting you off the film.
Anchorage is where when you see a movie poster or product you automatically know who it
is and what it’s about. For example if you see the red metal suit on a poster you know
straight away its iron man. Also seeing the red square with the white writing lets you know
its marvel because it’s iconic and well known, giving the audience high expectations of the
film.
The producer uses a lot of research methods to target the audience.They use Pre-
production research for this they have to carry out secondary research into location, Read
the script in order to find the location which best suits each scene. Find out the culture and
beliefs of foreign countries they are filming in because the actors from there might need to
have certain times of the day off to pray or for example if they film in Spain they need to
know the hours of when they go off to have a siesta. They will also have a location manager
to research the cultures in different countries. They need to carry out checks for Healthy
and safety. They do Primary research which they carry out by doing focus groups,
Questionnaires, interviews aboutthe genre, the cast and who will play each role, the story
and narrative and special effects. They do this to find out what the public wants to see and
what they want to see in it.
Qualitative researches to find out why we like and don’t like things we see in films and why
that is. Quantitative research for statistics are found for example 50% like it 50% don’t.Post
production research consists of Post production test screening where they get a 100 people
of different ages and gender to watch a preview the first cut of the film. After they watch
the film they will be given a questionnaire to find out what they liked and what they didn’t,
this will then help with that they need to add or change.With this they will find out what
was good and what was bad so they know what to add and change. Responses will be used
in marketing. They will also release the song used in the film to promote the film.