Grant proposal goals and
objectives
Prepared by:-
Ms.Taghreed Hamza Hawsawi
Prof. Lamiaa Esmaeil
Professor of Nursing administration

By the end of the presentation the audience will be able to:-
 Recognize Importance of writing goal and objectives in Grant
proposal .
 Defining of goal of grant proposal.
 ArticulateType of Goals in Grant proposal .
 Determining how to write grant proposal the goals.
 Displaying grant proposal goal characteristics
 Implementing of SMART Acronym.
 Defining grant proposal objectives.
 Articulate types of grant proposal objectives.
 Determining Effective criteria for writing grant proposal objective.
 preparing good goals and objectives in grant proposal .
 Comparing between goals and objectives of grant proposal .

 Introduction.
 Importance of writing grant proposal goal and objectives.
 Definition of grant proposal goal.
 Types of grant proposal Goal.
 Characteristics of grant proposal Goal.
 SMART Acronym.
 Propose of SMART Goal.
 Example for grant proposal goals.
 Definition of grant proposal objectives.
 Type of grant proposal Objectives.
 Effective criteria for writing grant proposal objective.
 Example for grant proposal objective.
 Tips for writing good goals and objectives for grant proposal .
 Comparison between grant proposal goals and objectives.

Importance of
goal and
objectives
 The most crucial component of a project proposal is its goals and
Objectives, and this is where the most care should be taken when
drafting one.(Welson,2018)
 Considering that it establishes the framework for the project,
establishing the goal is frequently the first stage in developing a
proposal. objectives achieving goal are then defined as the next
step in the procedure.(Manool.2016)
 Program managers shouldn't skip either of these steps because
clearly written goals and objectives make it easier to create a
persuasive proposal with a good chance of being funded.
(Moline,2007)

Importance of
goal and
objectives
 Program managers shouldn't skip either of these steps because
clearly written goals and objectives make it easier to create a
persuasive proposal with a good chance of being funded.
 Goals help to identify needed to create a plan in order to achieve
it.Without goals, could lose a track of time or lose focus—and
never finish the proposed.
 The goals and objectives in grant proposal provides a description
of organization hopes to accomplish any project. It also spells out
the specific results or outcomes you plan to accomplish
WeMoney. (2021, January 11)

 General, directional statement regarding purpose. Goals provide a
general context for setting one or more objectives. (Lowen;2106)
 Goals describe future expected outcomes or states.They provide
programmatic direction.They focus on ends rather than means.
(welmer,2018)
 A goal is a broad statement of what to be accomplish, that are
broad, general, intangible, and abstract. A goal is really about the
final impact or outcome that are linked back to your needs
statement.(fvtsh;2010)

• Time-bound goals are focused on setting
timely actions.
• Best for:Teams who need to achieve an
outcome within a set timeframe.
Time-bound
goals
• goals are focused on the end result
• Best for:Teams who need to achieve a
specific outcome and can adjust deadlines as
needed.
Outcome-
oriented
goals
• Process-oriented goals focus on achieving
new internal systems and processes.
• Best for:Teams looking to add new processes
internally to increase efficiency
Process-
oriented
goals

1. Goals Must Be Challenging: in Order to Be Motivating,
70 percent confident you can achieve
2. Goals Must Be Focused and Not
Overwhelming: it’s important that the goal is
assigned at any given time are highly focused and
not too complicated or overwhelming
3. Goals Must Be Objective and Measurable
measurable and most importantly—actionable—goal.
The more measurable a goal is, the easier it is to
design a plan to achieve it and track its success.
4. Goals Must Be Updated and Kept Relevant:
Characteristics of Goal

M
S A R T
specific goals
means writing
targeted
statements
instead of
general ones.
measurable
goals means
ability to
measure or
quantify the
statement.
attainable
goals means
understand
organization's
capacity &
facility
Relevant
goals means
creating goals
that relate to the
mission of
organization and
match funding
request.
time-bound
goals means
setting to
demonstrate
dedication to
completing
the goal.
Specific Measurable Attainable Relevant Time-Based

Purpose of
SMART Goal
Provides motivation within specific period
Purpose 1
Helps you communicate goals, easy to record
and share with others for review
Purpose 2
Encourages accountability for researcher and
others.
Purpose 3
Increases chance of achievement and provide
foucs
Purpose 4

Example
Improve NICU Nurses performance
towardVAP bundle commitment at
MCH-Makkah for six month.
Pro’s
Assess Nurses performance
while providing holistic patient
care
Con’s

Objective
definition
 step toward accomplishing a goal. In contrast to the goal, an
objective is narrow, precise, tangible, concrete, and can be
measured. (WeMoney, 2021)
 These are detailed statements describing the ways through which
you intend to achieve the goal. (Manager’s Breakdown 2023)

Types of
objectives
• Tactical objectives are focused on
short-term deliverables and the
result of those tasks.
• Best for: Teams working on complex
projects with many short-term
deliverables.
Strategic
objectives
• they focus on action-oriented and
achievable tasks related to
operational goals.
• Best for: Large teams who work best
in short iterations and prefer
detailed instructions.
Operational
objectives

Effective
Objective Objectives should
support the goal:
Objectives should
follow a logical
order
5W’s
Objectives should
address the 5Ws:
Use action verbs
while drafting
objectives:
Frame SMART
objectives
Effective criteria for writing objective

Back to Main
1. Objectives should address the 5Ws:
• While framing the objectives ensure that
they provide answers to the 5Ws:
• Why: proposing a particular thing?
• What: approach will adopt to reach the
desired goal?
• When: to conduct the particular project?
• Where: to implement the project?
• Who: primary stakeholders/beneficiaries
or who will be doing a particular thing in a
project?

Back to Main
2. Objectives should support the goal:
• it is very important that each of
your objectives contributes and
supports in achieving the goal.
For instance if the goal of the
project, is to improve maternal
health in X area, then each of the
objective should contribute and
suggest measures for improving
maternal health.

Back to Main
3. Objectives should follow a logical order:
• while framing the objectives, one
should always remember that
objectives should be logically
placed, which simply means that
while implementing a project a
step by step procedure should be
in place.This will also help you in
planning all the activities
accordingly.

Back to Main
Frame SMARTER objectives :

Back to Main
5. Use action verbs while drafting
objectives:
• Using active verbs when
frame objectives like create,
identify, promote, enhance,
increase, and develop etc..
These verbs help in
describing the course of
action and give clarity to
your object.

STAGE 5
Objectives need to be realistic and
capable of being accomplished within
the grant period.
5
STAGE 4
Objectives should identify the target
audience or community being
served.
4
STAGE 3
Objectives should specify the
result of an activity.
3
STAGE 2
State your objectives in terms of
outcomes, not process.
2
STAGE 1
State your objectives in
quantifiable terms.
1
Consideration in
Preparing objectives:

Bloom’sTaxonomy
The idea of (Bloom’s Taxonomy) in formulating objective consecutive
process, that before applying a concept in real life, we must understand
it. Before we understand a concept, we must remember the key facts
related to it.
Bloom’sTaxonomy

Formulating good goals and objectives
 Always allow plenty of time to accomplish the
objectives.
Construct the goals and objectives directly to need
statement.
Include all relevant groups and individuals in the target
population.
Do not confuse outcome objectives for methods.
Figure out how to measure the change projected in each
objective. If there is no way to measure an objective, it’s not
measurable and should be rewritten.
1
2
5
3
4

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