Social Data Week is a global summit to highlight the revolution happening in social data by bringing together industry leaders, experts, influencers and brands for thought-provoking discussions and exchange of ideas.

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Brad Kilshaw - Cloud Platform Partner Sales
Google Enterprise EMEA
Build. Store. Analyze.
Transform your IT Infrastructure with Google Cloud Platform

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Global
117 language
interfaces
Google Confidential and Proprietary
'Gang of 4'
GOOG, AAPL, AMZN,
FB
Revenue
$50,1bn in 2012
Net Income
$12,7bn in 2012
Innovation
Part of our DNA
($6,7bn R&D in 2012)
Employees
~54,000(~50% in engineering)
One Google
Enterprise & Digital as
one
Services
Services 1b+
end-users
Google Overview

3. ADVERTISING
Go-to-Market Strategy
CONTENT
DEVICES (Hardware)
ENTERPRISE

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Google Enterprise Solutions
BuildConnect Visualize Find Acces
scollaborate with global
teams & partners
analyze & make better
data-driven decisions
store, analyse and build
on our Cloud
content and people
across every system
everything from anywhere,
on any device

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Build
Cloud
Connect
Apps
Visualize
Geo
Find
Search
Access
Chrome
MassiveScaleConsumer
Heritage
Customer
Success

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For the past 15 years, Google has been
building out the world’s fastest, most
powerful, highest quality cloud
infrastructure on the planet.
Let’s not underestimate this
statement!
●
● Global, multi-tenant cloud infrastructure
● We own the data centres, network and fibre
● 2nd largest I/P network globally
● We index the worlds internet and deliver a sub second response
● We have solved global scalability challenges
● We deliver a magical consumer experience that is often taken for granted
● Google have made this technology available to businesses
● The ultimate platform to develop any application, unlimited scale, maximum
performance and lowest cost

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Cloud Platform is built on the same
infrastructure that powers Google.

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Cloud Storage (Object)
Cloud SQL (Relational)
Cloud Datastore
(NoSQL)
Persistent Disk (Block)
Compute
BigQuery
Cloud EndPoints
Caching
Queues
and more...
Storage
Compute Engine (IaaS)
App Engine (PaaS)
App Services
Products For Enterprise

9. GFS
MapReduce
Big Table
Pregel
FlumeJava
Dremel
Spanner
Colossus
The Birth of Big Data at Google
2002
2004
2006
2008
2010
2012

10. Google confidential | Do not distribute
:: 500M+ users
:: 5M+ businesses worldwide
:: 750M+ browser users
:: 3K+ schools on Chromebooks
:: 3M+ apps on Appengine
:: 250K+ developers
:: 72hrs/min
:: "Gangnam" 1B+ views
:: 900M+ devices
:: 1.5M+ activations/day
:: 100B+ searches p/mth
:: 570M+ entities; 12 languages
on knowledge graph
:: 190M+ in active stream
:: 500M+ across Google
:: 100M+ gigabytes
:: 1B+ active users
:: 200M+ mobile users
Big Data at Google

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• Fully Managed Big Data Analytics Service
• Fast
• Scalable
• Flexible and Familiar
• Secure and Reliable
• 99.9% SLA
• Enterprise Ready
BigQuery

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Delivering Big Data Exploration
Business challenge
• NHS need to find £20bn of savings
• Looking for smart ways of identifying inefficiencies
and optimisations
• Vast amounts of data, but it’s difficult for individual
NHS bodies (and others) to access and manipulate
that data cheaply and effectively
Benefits of BigQuery
• Incredibly fast start times, days to load a billion
rows of data which was then immediately usable
• Super fast query times – capable of querying the
entire dataset in less than 20 seconds
• Encouraged iterative exploration and refinement of
hypotheses
• Integrated with other Google tools: days to integrate
with Google Maps

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Diverse Customers - Big Problems
Snapchat
150 million photos a day
Tivo
500 million daily events
Delivering personalised
user experience
Eurovision
First ever mobile app
Peaked at 1500 linux cores
and 200,000 QPS

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Analyze interactively
Mash it up
Securely Share/
distribute the results
Store all your data
in the cloud
Scalable Storage
App Engine
App
Marketing
Merchandising
Local Stores
Partners
POS
Clickstream
RFID
Customer Loyalty
Add Clickthroughs
Corporate data
3rd party data
APISQL
Data sets for
further Analysis
BigQuery
Making Social a Reality: Consolidate - Analyse - Visualise

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We are in the right place at the right time!
Gartner - Convergence of Cloud, Mobile, Social & Information (The
Nexus of Forces)
To take advantage of the Nexus of Forces and respond effectively,
organizations must face the challenges of modernizing their systems,
skills and mind-sets.
Organizations that ignore the 'Nexus of Forces' will be displaced by
those that can move into the opportunity space more quickly — and the
pace is accelerating.
(Source: Gartner October 18th 2012)
http://www.gartner.com/DisplayDocument?doc_cd=234840

16. Google confidential | Do not distribute
Brad Kilshaw - Cloud Platform Partner Sales
Google Enterprise
Thank You