Rhetoric

2. AND: Combining terms
OR: synonyms or similar terms
QUOTES: keep your words together
ASTERISK: root words and plurals
Get it @CSULB: links you to the full text of
the article
BeachReach: Service for getting the full text
from another library
Review

3. Does not follow a standard format
Published in an academic journal
Contains words like:
representations, rhetoric, hegemony,
popular culture, critique, genre, themes
References are not all academic

4. Contains numbers or data
Says “content analysis”
Says “this study”
Is reviewing a BOOK
RED FLAGS

5. BUT TIFFINI
HOW THE HECK
DO I DO THE
RESEARCH?

6. ARTIFACT
STRATEGIES
ARTIFACT: SNOWFALL (TV SHOW)
ARTICLES ANALYZING MY MOVIE OR ANY SIMILAR MOVIE
Boyz in the Hood
Straight Outta Compton
ARTIFACT: SNOWFALL (TV SHOW)
ARTICLES ABOUT A THEME IN THE MOVIE
THEME: Portrayal of Drug Dealers in film
ANY ANALYSIS OF DRUG DEALERS IN ANY MOVIE OR TV SHOW
The Wire
Scarface
Narcos

8. Synonyms
Background
Information
Related Themes

9. Crack in LA
Gangsta Films
Masculinity
Family
Black Males
Addiction

10. Representations of Masculinity in Game of Thrones
Memory and Nationalism in War Memorials
Rhetoric of Donald Trump on Twitter
The Hero Quest of Mandalorian
Feminist critique of Wonder Woman
Religious themes in Presidential rhetoric

11. 97%
of the time
your artifact
will not have
articles
written
about it
Remember
• Themes
• BIG Picture
• Significance

12. BEFORE YOU
SEARCH:
✓ CLICK on “scholarly/peer
review”
✓ EVERYONE searches Comm
Mass Media Complete
✓ ONLY articles with NO DATA
or book chapters as alt source
✓ TWO articles on the LIST
✓ GET it @ CSULB for full text
✓ BEACHREACH for articles
we don’t own

13. FULL TEXT
PDF
BEACHREACH
GETTING THE
FULL TEXT.
GET IT
@CSULB

14. Common Citation Errors. MLA
1. Part of the citation is in ALL CAPS
2. The journal title is not italicized
3. The ending page number for your article is missing
4. There is no hanging indent
Before

15. Fixing the Errors.MLA
1. Change any words that are all caps
2. Capitalize Words in the Title
3. Italicize the Journal Title
4. Look at the PDF of your document and find the
ending page number
5. Create a hanging indent
After