Position Paper on Value of Technical Publications in the Desktop Virtualization Industry

1. Position Paper on
Value of Technical Publications in
the Desktop Virtualization Industry

3. Introduction
This paper presents the value and need for
qualitative Technical Publications in the outgrowing TWB - Leading Technical
Desktop Virtualization industry; to market and Documentation Outsourcing Company
support the products with a superior value
proposition.
TWB is a leading technical documentation
company with an excellent record of providing
Technical publications created in the Desktop unmatched technical documentation to many major
Virtualization industry include a wide variety of multinational companies.
material such as user guides, white papers, case
studies, datasheets, reference guides, quick
TWB is the ideal choice for leading Desktop
installation guides, product selection guides and
Virtualization solution providers. TWB helps
configuration guides.
customers with all their technical and marketing
documentation needs such as white papers, case
These documents transfer processes and studies, datasheets, cheat sheets, product
procedures involved in using the latest technology, summaries, user guides, quick installation guides,
engineering, operation, and upgrading of the press releases, and brochures.
products and related software.
TWB works closely with client teams located
Market researches show that Desktop virtualization globally, and assists them in meeting their
is currently the hottest IT sector and it is about to worldwide product announcements and launch
become mainstream amongst the everyday PC deadlines. TWB works round-the-clock with client
desktop user. The rapid growth in the industry has teams and help them with quick responses that
invited greater competition among the industry- facilitate timely distribution of documents around
leading enterprises. the globe.
Great technological innovation can be a failure in
the marketplace if end-users feel it is too hard to “Knowledge is people, money, learning, flexibility
learn or not easy to use. Good support and competitive advantage. Knowledge is more
TWB is a leading technical documentation capital or
relevant to sustained business than
documentation can make a product easy to
company with yet excellent record of providing most
labor. And an knowledge remains the
understand and use which results in greater user
unmatched asset of documentationTWB helps you
neglected technical a business. to many major
acceptance. Hence these support documents must
multinational share your technical knowledge with
unlock and companies.
be presented in a professional and easily
the world.”
comprehensible format.
TWB is the ideal choice for leading Desktop
Virtualization solution providers. TWB helps
With continuously increasing product models and
customers with all their technical and marketing
fast track product launches, most of the companies
documentation needs such as white papers, case
outsource their documentation requirements to
studies, datasheets, cheat sheets, product
reduce support costs, and deliver their products
summaries, user guides, quick installation guides,
with quality support documents.
press releases, and brochures.
“TWB believes that the technology cannot exist TWB works closely with client teams located
without being communicated effectively.” globally, and assists them in meeting their
worldwide product announcements and launch
deadlines. We work round-the-clock with client
teams and help them with quick responses that
facilitate timely distribution of documents around
the globe.
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4. Desktop Virtualization Industry – Technical Publications
Growth and Trends in the Desktop Challenges and Solutions
Virtualization Industry
The Desktop Virtualization industry is currently one of The Desktop Virtualization is a relatively new
the fastest growing IT sector. Desktop Virtualization technology and most enterprises are still evaluating
products are deployed in companies ranging from Desktop Virtualization solutions. Hence these
small and medium business to large enterprises. enterprises face some challenges.
The term desktop virtualization covers technologies The challenges include:
such as hypervisors, hardware and software based
desktop virtualization solutions, zero/thin/smart client  The need for high quality documentation to
devices, connection brokers, protocols, different DVI explain the value of product, for marketing, and
operating systems and other interesting but complex to reduce support costs
technologies.
 Marketing products across the globe requires
According to a leading market research company, 99 documentation in multiple languages for the
out of the Fortune 100 companies use virtualization worldwide audience
technology to power their data centers, safeguard  Need for management of high volume of
against disasters, improve development life cycles documentation
and more efficiently manage desktop environments.
The research also showed that the worldwide Hosted To overcome these challenges TWB offers a wide
Virtual Desktop (HVD) market will accelerate through range of services for:
2013 to reach 49 million units. The worldwide HVD
revenue will grow from about $1.3 billion to $1.5  Preparing white papers, case studies, online
billion in 2009, to $65.7 billion in 2013. help, illustrations, and training materials
 Providing knowledge and content management,
single sourcing, and data migration
“Most enterprises are still figuring desktop
virtualization out: architecture, model,  Protecting technical and commercial data of
technology, process impact, and security.” newly developed products
–Stephen Elliot, IDC Research Manager  Creating, editing, reviewing, and maintaining
content
Market Growth Estimation It is sometimes difficult to manage high volumes of
documentation requirements for new products and
technologies. As a result, most of the
documentation requirements are outsourced to
companies that provide quality and on-demand
technical publication solutions.
Benefits
For a leading Desktop Virtualization solution
provider, association with TWB has benefited them
immensely in the following ways:
 Well written white papers and case studies were
used as great selling tools to give prospective
customers a clear idea of what they could
achieve with the product
Quality user information is the most cost-  Use of simple and clear language helped to
effective way of answering the questions of easily single source the documents
customers that they will encounter when using  Content management solutions helped to
the product. manage high volume of documentation for
– Cedarwood Associates, Inc upcoming product releases
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5. Value of Technical Publications
Technical Communication for Communication for Different Levels of
Transferring Product Knowledge Technical and Product Knowledge
The purpose of technical communication is to transfer In technical publications, audience is the focal
product knowledge to end users in a comprehensible point. Hence, the style, language, and content must
manner. The strategies of communication and levels vary depending on the type of audience being
of information vary depending on the type of product addressed. It is because every user has a specific
and audience. role in the implementation and usage of the
technology. Therefore, it is important that
Providing end users with information about a documents be created keeping in mind the role of
product’s operation and maintenance is critical to the the person who will use the document.
market performance of the product. Hence, the need
for quality documentation is imperative. For example, when you document a software
application designed for highly technical users, it is
In today’s business scenario, technical publications sufficient to provide the users with quick reference
are often developed as an afterthought. This usually information to use the application.
results in inaccurate and incomprehensible
documentation, which, in turn, renders the users For users who start without technical or product
incapable of using the products. knowledge, it is important to provide detailed
product information along with instructions on how
Accurate, readily understandable, and quality to use the product.
documents determine how a product sells in the
market and result in increased customer satisfaction.
Attractive Publications as Useful
Marketing Tools
Faulty Assumptions that Result in
Problems in Documentation Besides transferring knowledge, technical
publications are also used for marketing a product.
The faulty assumptions listed below result in Before a product is released in the market,
incomprehensible document: information about the product needs to be
effectively communicated to the customers.
 Developers know their products better than
anyone else – due to time constraints and limited Well-designed, accurately presented, and attractive
resources, many companies assign their marketing collaterals increase the market prospects
documentation tasks to the programmers. This of a product and reduce support costs.
more often results in the creation of technology-
centered information, while end users require
task-oriented information.
 Documentation of complex applications requires a
longer learning curve for the writer - learning the
product will not be a major obstacle for writers
with the right technical background.
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6. Conclusion
 Price Competitive Growth in the Desktop Virtualization Industry: Growth of companies in the Desktop
Virtualization industry is driven by providing the best solution depending on customer requirements. It is
currently one of the fastest growing IT sector. The Desktop Virtualization solution providers have global
presence and need technical publications that can be used in different geographies. Marketing Desktop
Virtualization products require supportive business collaterals and product documentation.
 Value of Technical Publications: Technical Publications are very essential for transferring product
knowledge to the end users. Provisioning of proper material to use the technology and products enables the
user to accept and efficiently use the product. Faulty assumptions about documentation lead to inaccurate
and hard-to-understand material. This also decreases the changes of marketing the products in the global
markets.
 Role of Documentation Outsourcing: The Desktop Virtualization industry, being highly competitive and
rapidly growing, consider the possibility of outsourcing the documentation needs to well-established
Technical Publications Solutions providers. This helps the companies cut costs, explain the value of their
products to customers, and at the same time deliver their products with quality documents.
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7. TWB Services
TWB is is India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that
TWB India’s leader in technical communication outsourcing and education. TWB offers a complete suite of services that allow
our customers to effectively publish their technicaltechnical knowledge with their people and processes. TWB’s customers range
allows our customers to effectively publish their knowledge with their people and processes. TWB’s customers range from
Global Globalincluding Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology majors –
from 500 – 500 – including Cisco, Accenture, McAfee, LG, Samsung, Citrix, SAP, Siemens, AOL, Intel; Indian technology
including – including Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO,exciting technology technology
majors Infosys, Wipro; Global defense majors - Pratt & Whitney, Honeywell, DRDO, HAL; and HAL; and exciting startups.
TWB's expertise in technicalin technical communication ranges from IT Products and Outsourcing, ITES, Banking,Aerospace,
startups. TWB's expertise communication ranges from IT Products and Outsourcing, ITES, Banking, Financial, Financial,
Defense, ShipDefense, to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
Aerospace, Building Ship Building to Hi-tech Manufacturing, and Discrete and Process Manufacturing.
TWB’s services include:
TWB’s services include:
Technical Marketing Technical Product Documentation Quality
Solutions Documentation Management
 Datasheets
 Administrator’s Guide
 Datasheets  Copy Editing and Proof Reading
 API Document
 Cheat sheets  Managing Writing
 Configuration Guide
 Solution Briefs/Solution Brochures  Editing Services
 Functional Specifications Document
 Presentations –  Layout and Design
Products/Corporate Profile  Installation Manual
 Creating SLAs
 Brochures and marketing collateral  Interface Document
 Web content  Interactive Electronic Technical Business Documentation
Manual (IETM)
 Audio and video scripts
 Maintenance Manual  Business Proposals
 Press releases
 Online Help  Legal Disclaimers
 Direct mail
 Operation Manual  Policy Manuals
 Newsletter design copy
 Product Demo  Style Guide Design
 Sales catalogues
 Product Specifications Document  Template Design
 Sales sheets
 Product Overview Document
 Quick Reference Guide
Business Communication Content Management
 Release Notes
 Short Reports  Requirement Analysis Document
 Single Sourcing
 Proposals  SDK Document
 File Version Control
 Case Studies  Troubleshooting Manual
 Document Naming Conventions
 Lab Reports  User Manual
 Consistent Document Formatting
 Memos  Open Source Documentation
 Data Transformation
 Progress/Interim Reports  Programmers Guides
 Writing for Electronic Media  Functional Specifications Document
 Use Cases Web site Development
Illustrations  Online Help /Context Sensitive Help
 Web 2.0 development
 Troubleshooting Guides
 Graphic Designing  Web content

 Info graphics  Web applications
Qualitative Analytics for
 2D & 3D animation
Decision Support Translation and Localization
 Line drawings and illustrations
Services
 Economic Business Research
Process Documentation
 Industry Analysis  Software Translation Services
 Workflows  Market Opportunity Analysis  Document Translation Services
 Standard Operating Procedures  Competitive Business Analysis  Localization (L10N) Testing
 ISO Documentation  Company & Prospect Profiling  Internationalization (I18N) Testing
 CMM Documentation  Reporting Solutions
 Assessment of Unmet Market Needs Records Management
Deployment and Support  Status and Potential of Technologies
 Document Management Solutions
 Benchmarking of Strategies Vs
 Record Management Storage and
 Installation and Configuration Competition
Retrieval
Guides  Forecasting
 Operations Manual  Sales Force Effectiveness
 Market Assessments
 Competitive Intelligence
 Opinion Leadership
 Emerging Markets - evaluation and
research
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8. TWB Software Tools Expertise
Our technical proficiency in software and authoring tools includes:
Unstructured Content XML Structured Editors Multimedia/Authoring
Development
 Epic  Adobe Flash®
 Microsoft Word®  FrameMaker+SGML  Adobe Dreamweaver®
 Adobe FrameMaker®  X-Metal®  Microsoft FrontPage®
 Adobe InDesign®  Adobe Captivate®
 QuarkXPress® Macromedia Captivate
 Adobe PageMaker® Graphics/Animations
 Multimedia/Authoring/
Illustrations  Adobe Flash® Supporting tools
 Adobe Photoshop®
 Adobe Flash CS4 Professional  Adobe Fireworks®  Adobe Flash®
 Adobe Illustrator CS3  Adobe Flex®
 CorelDRAW Online Help  Adobe AIR®
 Microsoft-Expression Graphic  Adobe Dreamweaver®
Designer  Adobe Acrobat®
 Xara Xtreme (Windows & Linux)  JavaHelp
 Microsoft Silverlight®
 CuteDraw  Adobe RoboHelp 7.0
 Adobe Authorware®
 Publisher3D(for animation)  HelpScribble
 Adobe Director®
 Sketsa SVG Editor (for vector  WebWorks Publisher
 Adobe Captivate®
graphics)  PowerCHM
 Trivantis Lectora®
 Techsmith Camtasia  Doc-To-Help
 ASP.NET
 Adobe Flash CS4 Professional  WinCHM
 JSP
 Arbortext IsoDraw (technical  HelpSmith 2.1.1(Windows)
 JAVA
illustrations for 2D and 3D)  Fast-Help
 MadCap Flare Standards
Graphics/Animation  Help-Server
 NVU Help
 SCORM 1.2 / 2004
 Adobe Flash®  AICC
XML
 Adobe Photoshop®  W3C
 Adobe Illustrator®  Section 508
 Adobe Fireworks®  XMetal®  QTI XML
 Microsoft Silverlight®  Microsoft Word 2003®,
 Microsoft Word 2007®
Databases Development and Publishing
tools
CMS/ LMS
 Microsoft Access  XSLT/XSL
 Microsoft SQL Server  EDD
 Sharepoint®
 Moodle
Flowcharting  Joomla,
 WordPress
 Microsoft Visio  Media Wiki
 iGrafx  CMS Builder
 EDraw  Author-it (formerly AuthorIT)
 RFFlow  Alfresco
 Flowbreeze
 Smart Draw
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9. Industries Served
TWB services a wide range of technology and knowledge-driven industries, helping them meet their markets better. These
include:
 Banking, Insurance and Financial Services  ITES/ KPO/ BPO
 Consulting and Business Services  Pharmaceuticals and Biotechnology
 Defense, Aerospace and Hi-Tech Manufacturing  Process Manufacturing and Allied Industries
 Education and Learning  Steel, Ship Building, Construction and Aviation
 IT, ITES  Telecom and Digital Communications
TWB has been the preferred technical documentation outsourcing company for:
The TWB Building US Office:
No: 4062, 19th Main Road, TWB
HAL 2nd Stage, 11701 Norwegian Wood Drive
Bangalore – 560008 Austin, TX 78758
India.
Landmark: Behind Carlton Towers
Telephone: Telephone:
+91.80.40741400 / +1.512.586.8357
+91.80.41256367
Corporate Enquiries:
corp@twb.in
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