O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
…and we don‘t know the
context in which our knowledge is used. We only know what we know when we need to know it. We always know more than we can tell and we always tell more than we can write. David Snowden, Complex Acts of Knowing - Paradox and Descriptive Self Awareness
The old knowledge management didn‘t
care. 1. Write your knowledge into a database. 2. Find an adequate level of detail. 3. Maybe somebody will use your knowledge some day. And… maybe not. 4. Don‘t spend too much of your time on this!
It‘s no surprise that Lisa
has to set priorities. I don‘t know if anybody will ever need my knowledge. I don‘t know how somebody will use my knowledge. I‘d rather take care of really important things.
The old knowledge management doesn‘t
work, because it... • …defines knowledge as a transferable good, which is centrally provided. • …demands knowledge-sharing without providing an audience. • …wants to manage knowledge.
„You can't manage knowledge. Knowledge
is between two ears, and only between two ears.“ Peter Drucker Nach: Wilson, T.D. (2002) quot;The nonsense of 'knowledge management'quot; Information Research, 8(1), paper no. 144 [Available at http://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
Social Software in your business…
1. Write your knowledge into a database, into the wiki, a blog, [or other Social Software tool]…. 2. Find an adequate level of detail. 3. Maybe somebody will use your knowledge some day. And… maybe not. 4. Don‘t spend too much of your time on this!
Sure, but just 1 %
of all web users create the majority of content. 1 % of web users create the majority of content. 9 % of web users comment and tag information. The 90 % of web users 90-9-1 only consume information. Rule Quelle: http://de.wikipedia.org/wiki/Wikipedia/ Nielsen, 2006
“Knowledge Management and Social Media
look very similar on the surface, but are actually radically different at multiple levels, both cultural and technical, and are locked in an undeclared cultural war for the soul of Enterprise 2.0.“ Social Media vs. Knowledge Management: A Generational War. http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/
1. Sharing knowledge is always
voluntary, no one can ever be forced. 2. We share knowledge when we have the right audience, that motivates us and creates the right context. 3. Social Software alone is not the solution to the old problems of knowledge management.