TRI HOSPITALITY INC.

COMPANY OVERVIEW
TRI Hospitality, INC. is a strategic consulting firm that specializes in
Travel Revenue Innovation. We focus on how to drive revenue and raise
efficiencies in hospitality and travel—through innovation. The company
is built on the foundation of utilizing a positive and personable approach,
a tool box of well-honed skills, relevant expertise, and implementing
razor-sharp strategies. In our engagements, TRI Hospitality identifies
new opportunities, improves risk tolerance, anticipates consumer
behavior, and drives brand awareness.
TRI Hospitality provides three core services:
travel consulting, education, and technology solutions.
We have established partnerships with universities, global consumer
trend firms, mobile apps, and traditional travel distribution vendors.
Our clients include financial investors, technology development and
design firms, online travel sites, and hotel management companies.
for more information email info@trihospitality.net

HOW WE CAN HELP
• Improve under-performing hotels
• Build a progressive revenue culture
• Employee transitions within revenue department
• Discover and implement new revenue solutions
• Develop and conduct branded revenue
management workshops
• Conceptualize new revenue generating
business solutions
• Lead new product development projects
for innovative travel solutions
• New technology solutions for the travel industry
• Analyze technology partners to identify optimal
partner and/or review existing set up
• In-depth online customer purchase review
• Instill a net-revenue mindset
for more information email info@trihospitality.net

TRAVEL CONSULTING
Ideation + Innovation
TRI Hospitality dedicates time building relationships with travel
technology companies and global consumer trend firms. We advocate
technology solutions that work for you, address guests needs, improve
brand awareness, and generate revenue. Our approach to ideation is
energetic, creative, and results in actionable strategies that meet your
company’s specific needs. We collaborate with your team to develop a
detailed game plan.
Revenue Metamorphosis
Revenue Management is ever-evolving—constantly undergoing profound
changes from one stage to the next. TRI Hospitality assists companies in
navigating the demands of the revenue field within the travel industry.
We are grounded in the traditional principles and concepts of hotel
revenue management and continually refine our assessment methods.
Hotel Purchase Loop
TRI Hospitality utilizes a hotel purchase loop to assess your hotels online
presence. The hotel purchase loop looks at how your hotel performs during
three phases of a consumers travel journey:
1. decision loop
2. experience loop
3. advocacy loop
for more information email info@trihospitality.net

EDUCATION
Training, Workshops, Academics
We are passionate about the value of education and have taught students
and executives on the principles of revenue management, pricing, and
technology. As an Adjunct Professor at NYU, Steven Rubin has developed
curriculum for Strategic Pricing and Revenue Management courses for the
hospitality industry. As an active member of HEDNA, TRI Hospitality
created the Revenue Management module for HEDNA University �.�.
TRI Hospitality works with organizations to create customized,
branded training material for all levels of management. Our education
goal is to make a difference, to teach, to learn and to inspire, and to have a
direct, lasting impact.
for more information email info@trihospitality.net

TECHNOLOGY SOLUTIONS
Partner Identification
TRI Hospitality has built relationships with venture capital firms,
travel technology companies, global trend companies and hotel
executives. We work with travel companies building both innovative
and revolutionary solutions for the travel space. TRI Hospitality’s
unique relationships across various verticals will help guide your
company to drive revenues and raise efficiencies.
RelevanCE
Technology solutions must be relevant. TRI Hospitality has developed
partnerships with leading global consumer trend companies, and studies
consumer patterns. We apply our global perspective of the travel industry
and knowledge of consumer trends to ensure that new technology ideas
are relevant.
Technology
TRI Hospitality has in-depth knowledge of the travel distribution systems
and the connectivity challenges that exist for new entrants into the
market. Our team can help guide your company in identifying the optimal
partner(s) allowing you to focus on your product and customer.
for more information email info@trihospitality.net

DELIVERABLES
Detailed Evaluation Report
Our Revenue Metamorphosis assessment tool and Online Hotel
Purchase Loop identify key areas of opportunity and confirm the
effectiveness of existing strategies. These graphic tools help your
leadership team quickly understand the state of your organization’s
revenue discipline and online presence.
Game Plan
With every engagement we draft a Game Plan for your organization. The
Game Plan outlines strategic steps on how to optimize revenue in both
the short term and long term. We highlight key technology solutions and
provide your brand with a brief on potential vendor partners. Game Plans
incorporate graphic solutions as well as written analysis. We also include a
brief executive overview for upper management and corporate offices.
Support and Foundation
Our goal is to create the foundation for your business to be self-sufficient.
We assist with recruiting, training, and handovers to guarantee smooth
transitions. TRI Hospitality creates long lasting partnerships and will
continue to support your team and company as needed.
for more information email info@trihospitality.net

steven rubin founder
Steven Rubin has been recognized within the travel industry as a leading
expert in revenue, known for his innovative, strategic approach. As a
Vice-President and General Manager at Travelzoo, Steven developed
the brand’s online hotel booking tool—leading the product team and
establishing key alliances with distribution channels, hotels, and marketing
partners. Steven built the revenue and sales culture at YOTEL while more
than doubling the direct website bookings as the Commercial Director.
At Kimpton Hotels, Steven oversaw the strategic development for eight
hotel openings in six different cities. As a senior leader he helped create
the Kimpton revenue, distribution, and online marketing culture.
Throughout his career, Steven has been commited to growing future
leaders in the hospitality industry. He is an active member of HSMAI
and HEDNA, and speaks at industry events. Steven is also an Adjunct
Professor of Strategic Pricing and Revenue Management at NYU.
Recently, Steven became an nVoy expert for the online travel and
hospitality sector at Future Foundation, a global consumer trend firm.
A believer in test-driving the wisdom of the ages, Steven immerses himself
in scientific research and popular culture lessons about how to be happier.
And it’s working—happily married and well traveled, Steven is also an
elated new dad. He received a BA in Hotel and Restaurant Management
from Washington State University, and a Certificate in Marketing
Management from NYU’s School of Continuing and Professional Studies.
for more information email info@trihospitality.net

christophe sabineu partner
Christophe Sabineu is a recognized Revenue Management expert
and entrepreneur. Originally from France, he started his career in
hotels operations and marketing. His successive endeavors led to
immerse himself in different cultures and work for a wide range of
hotels in Asia, Europe and the USA. With a focus on education and
data-driven decisions, Christophe has been a leader at implementing
new methodologies and tools at companies such as Accor Group,
Denihan Hospitality and Kimpton Hotels.
A believer in new technologies to help us make better decision, Christophe
was a founding partner at Revinate Inc. Revinate is the world-wide
leader for Online Reputation and Guest Intelligence for Hotels and
Restaurants. In charge of Data Operations, he contributed to the rapid
growth of the company to ��,���+ hotel clients and over ��� employees
across 8 offices worldwide. Customers included Hilton, Intercontinental
Hotels, Four Seasons, Jumeirah, Peninsula, Banyan Trees and others.
Christophe graduated from the Ecole Supérieure des Sciences
Commerciales d’Angers (ESSCA) and received a Master degree in
Hotel Revenue Optimization from the Faculté d’Angers. Passionate
about big data and continual growth, he is currently enrolled in
the Data Science program from John Hopkins University. During
his down time, Christophe can be found windsurfing or stand up
paddling down the coast of Northern California.
for more information email info@trihospitality.net

miriam gross partner
Miriam Gross brings a decade of experience in digital marketing for
destination hotels and small to mid-size brands. After starting her
career in Food & Beverage operations, Miriam migrated to hospitality
digital marketing agency TIG Global (now Micros E-Commerce)
where she oversaw digital programs for destination properties and
urban independents throughout North America. Following that, she
was a founding member of the Kimpton Hotels & Restaurant field
marketing team based at their home office in San Francisco, overseeing
the Northern California portfolio and national paid marketing efforts.
Most recently, Miriam worked at HeBS Digital, overseeing strategic
account teams in New York and Las Vegas, where she helped growing
brand Red Lion Hotels earn a number of awards including a Silver
Adrian Award. Miriam’s mastery of the full digital marketing landscape
and focus on making data-driven decisions has made her a well-respected
player in the hospitality industry. Miriam holds a Bachelor’s degree in
Hospitality Administration with a concentration in Strategic Marketing
from the Cornell University School of Hotel Administration.
for more information email info@trihospitality.net

Steven Rubin
telephone 646 339 9091
email steven.rubin@trihospitality.net
www.linkedin.com/in/stevenmrubin
Christophe Sabineu
telephone 415 269 4236
email chris@trihospitality.net
www.linkedin.com/in/csabineu
Miriam Gross
telephone 415 264 3646
email miriam@trihospitality.net
www.linkedin.com/in/miram-gross