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O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Business disruption - How disruptive is your business?
How disruptive is your
Confronted with an increasing rate of change
• We live in times of change.
• It is a new era in which the word “disruption” is not as impressive as it
once was because it’s happening more often.
• Today’s businesses are disrupting yesterday’s businesses, and
tomorrow’s businesses will be disrupted even faster.
• Disruption is the new normal. How disruptive is your business?
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#1 - Business disruption - Social Media
Let’s start with probably the most prominent business disruption in the
• Traditionally, companies controlled their message and their brand
through well-defined media venues. But not anymore.
• Social media lets your customers, your employees, and your
competitors all converse in open communities, defining and redefining
your corporate and personal brands - in real time.
• Companies that are wrong-footed in their response to social media are
more and more having spectacular meltdowns, followed eagerly by
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#2 - Business disruption – The sharing economy
• The internet has evolved from communication to social media and the
new shared economy.
• These new services rely on the web, impersonal relationships, and they
are based on ratings and reciprocal reviews from unknown people to
build trust among their users.
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#3 - Business disruption - PC industry
• The PC industry is hit by the most significant disruptive change it has
ever seen and not every company will survive this disruption, or at least
continue in their current form.
• The emergence of the iPad has caused PC industry growth to slow and
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#4 - Business disruption - Streaming music
• Streaming music services can be seen as a modular architecture
because customers don’t need to worry about the hardware and all of
the bells and whistles – they can simply configure their songs and
stream the music from anywhere.
• It provides great flexibility for customers to control their music content
without a centralized service system and proprietary hardware.
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#5 - Business disruption – CD Player
• From CD player to NAS and network player
• After 20 years designing and manufacturing world-class CD players, Linn
stopped production of CD players at the end of 2009
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#6 - Business disruption – CD Player
• From CD Walkman to portable Mastering Quality Sound player -
Supports up to 24-bit / 192kHz Bit to Bit Decoding, support for up to 192
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#7 - Business disruption - Book publishing
• Giant disruption is projected to sweep the publishing world even
faster than expected.
• The pace of change in the book publishing world accelerates, leaving
brick-and-mortar book stores in serious trouble.
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#8 - Business disruption - Hotels
• 9Flats, HouseTrip, Wimdu and
Airbnb – offering the convenience of
a hotel, the comforts of a home and
the price tag of an up-market hostel
- let’s call them peer-to-peer hotels
• It is the most prominent example of
a huge new “sharing economy”, in
which people rent beds, cars, boats
and other assets directly from each
other, co-ordinated via the internet.
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#9 - Business disruption - TV industry
• Disruption is coming to the TV industry and there will be a new set of
distributors leveraging fundamentally different cost structures to the old
• The phenomenon is called “Cord-cutting” and has been a growing
trend since Netflix liberated the common user from traditional cable
• Fast internet, mobile devices, and the success of the earliest firms in the
space have eliminated most barriers for “OTT” (Over The Top Content)
content producers to enter the market.
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#10 - Business disruption - Marine navigation
• Smartphones and tablet-PC have already disrupted or is disrupting
many different business. The potential to disrupt several other
businesses is huge
• Smartphones and tablets create numerous opportunities to identify
new processes and business models. More and more customers are
replacing there expensive – $400 – $600 – marine navigation unit with a
$20 iPad app that works better.
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#11 - Business disruption - Cash registers
• The traditional cash register is heading toward obsolescence
• More and more businesses are trading in clunky cash registers for tablet
computers, particularly iPad, to process and record payments
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#12 - Business disruption – Film roll
• From film roll to SD memory card
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#13 - Business disruption - Camera
• From digital cameras to mobile phones with camera
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#14 - Business disruption - Bricks & mortar
• With a string of high-profile bankruptcies and thousands of layoffs, the
retail sector is in upheaval as it struggles with the challenges of changing
customer trends and online shopping.
• The traditional bricks and mortar retail is perhaps one of those most
affected by the advent of the Internet: Borders, Blockbuster, Comet,
HMV, Jessops, etc.
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#15 - Business disruption - Banks
• Banks are changing dramatically amid an avalanche of regulatory change
and widespread debt reduction.
• But this is not the only disruption which banks are experiencing: The
peer-to-peer lending sector is growing fast.
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#16 - Business disruption – Car rental
• A car used to be the ultimate symbol of freedom and independence but
increasingly consumers view ownership as an expense and a burden.
• Car Sharing is becoming increasingly popular with its promise of
personal convenience and social improvement.
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#17 - Business disruption – Telecommunication
• Over the last decade, driven by growth in broadband networks and
reductions in costs, voice over Internet Protocol (VoIP) services have
proved to be a disruptive technology that has transformed the
• VoIP has gained widespread acceptance among service providers,
consumers and businesses, offering a cheaper way to get in touch.
Instead of using conventional landlines, people can make phone calls via
• VoIP has been nothing short of a nightmare for fixed operators.
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#18 - Business disruption – Telecommunication
• Mobile SMS disruption - Forget SMS!
• Services like WhatsApp lets you send messages to users on any of the
supported platforms without paying anything except your standard
mobile data fee
• The cross-platform messaging app has hit 250 million active users
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#19 - Business disruption – Sat
• From home satelit dish to TV through optic fiber
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#20 - Business disruption – Gaming hardware
• Companies like Gaikai are working tirelessly to redefine the way people
access and play video games - cloud gaming platform.
• Several companies now offers CPU and GPU power through the internet,
primarily aimed at those who play highly demanding computer games.
• The need for expensive hardware will be reduced
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#21 - Business disruption – Airlines
• “Low cost carrier” (LCC) model has captured the attention across the
• Flying only one type of plane, having a point-to-point route structure,
providing one class of service and not having meals and assigned seats
are the defining attributes of this model.
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#22 - Business disruption – Newspapers
• The widespread availability of electronic reading devices (tablets,
smartphones, e-readers), the ubiquity of an Internet connection and the
advances in digital monetization could lead to the disappearance of
• Newspapers are dying, but they're not dead yet.
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What is next?
How disruptive is your business?
Top 5+ disruptive change questions
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