Real-Time Bidding based Ad Spend Growth is projected to increase year over year. So what is this new digital media phenomenon called RTB. This is a quick 1-sheeter on what is digital real-time bidding, how it works and what are the key differences between this method of media planning & buying vs. others.

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Real-Time Bidding (RTB)
Michael Ackerman │ Director, Business Development
CALL 646-254-6565 l EMAIL mackerman@traffiq.com l VISIT www.TRAFFIQ.com
• Founded as a technology
company with a media buying
and planning ad platform,
TRAFFIQ evolved into a full
service digital media agency
• Developed own proprietary
Real-Time Bidding advertising
platform in 2010
• Diverse solutions, audience
targeting, multicultural and
marketplace trends
• Deep expertise in local and
national planning, buying and
execution
• Serving clients directly and
partnering with agencies for
Fortune 500 clients
• Historical insight and
experience across all channels
and product categories
Our Other Services
Full Digital Media Buying &
Planning across all channels
• Audience Retargeting
• Display
• Email
• Lead Generation
• Local
• Mobile
• Search
• Search Retargeting
• Social
• Video
COMPANY FACTS
Targeting Ability:
• Demographic targeting
• Contextual targeting
• Retargeting
• Behavioral
• Geographic
• Semantic
• Social
Real-Time Bidding is heavily built on
data, and never going to be 'plug
and play‘
The Difference: Buying ad
impressions in bulk (Guaranteed)
vs. individual audience auctioned
to the highest bidder (RTB)
Real-time, impression-level bidding
can retarget site user drop-off and
overlay customer behavior of the
target audience
Define a Targeted
Qualified Audience
Bid on the
Specific Traffic
Continuous
Optimization
Effective
Results
RTB
Auto
Improved CTR 24.32% and CPA
by 12.13%
Pharmaceutical
Over 4 months, click through
rate increased by 61%
Local Retailer
146% lift in CTR and 58%
reduction in CPC
Home Furnishing
From 2012 to 2013, ROAS
increased 87% and cost per
sale dropped 48%
Successful TRAFFIQ Campaigns by Industry