2011 Mashable Media Summit presentation by Vadim Lavrusik, Journalist Program Manager, Facebook

1. Facebook & Social
Journalism
Vadim Lavrusik | Journalist Program Manager
Subscribe: facebook.com/Vadim

2. 800M 350M
+ +
monthly active users mobile users

3. Discovering news through
journalists…

4. …and on news sites

5. Farmville for news?

6. New Updates: News Feed
Ticker for real-time updates

7. New Updates: News Feed
5,000 character Limit

8. New Updates: Video Chat

9. New Updates: Subscribe
Share public updates with your audience using your Profile &
Subscribe to sources, etc.

10. New Updates
See Reshared Posts

11. Coming Soon: Timeline
1. Source authenticity
2. Historical context
3. Archiving
4. Showcasing photography
5. The journalist brand/credibility

12. Reporting
Searching Public Updates
2
1

13. Storytelling
A good story is a good story on Facebook

14. Breaking News
Using your Page for real-time updates

15. Crowdsourcing the
Wisdom of People

16. Crowdsourcing
Submitted Content

17. Engagement
Direct Access to the Source

18. Engagement
Integrating into the show experience

19. Journalist Pages: Engagement
 Journalist Analysis: Posts with journalist analysis received
+20% referral clicks (Intl. +70%, politics +60%).
 Meaty Post Length: 5-line posts (+60% increase in
engagement) 4-line posts (+30% more engagement).
 Photos Resonate: Photos received +50% likes than non-
photo posts. Links with thumbnails received +65% likes & +50%
comments
 Weekend Traffic: Saturday links received +85% clicks
(Wednesday received +37% clicks, Tuesday +12% clicks)
 Post Through the Day: Spikes at 7 & 8 am, 10 am, 4 & 5 pm,
12 am and 2 am.

20. Page Applications
Stream live using Livestream app

21. Applications
Adding incentive to connect

22. Mobile
Facebook.com/mobile

23. Join the dialogue at facebook.com/journalists