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Case google.pptx

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Google Financial Facts, Business Strategies, Strengths and Weakness, pay per click, Internet Advertising,

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Case google.pptx

  1. 1. Case 9: Presented by Team 8 The Back Corner Thursday, January 21, 2016 Robert Wise, Thao Bui, Tung Lu, Huynh Vo, Shirley Kaeratana Robert Wise
  2. 2. Agenda Component Speaker # Name Minutes Total Time Agenda handout 1 Robert Wise 1 1 Company Background 2 Shirley Kaeratana 2 3 Current News 3 Thao Bui 2 5 Financial Statement 4 Tung Lu 2 7 SWOT Analysis 4 Tung Lu 4 11 Case Questions: Question 1 2 Shirley Kaeratana 2.5 13.5 Question 2 1 Robert Wise 2.5 16 Question 4 3 Thao Bui 2.5 18.5 Question 5 5 Huynh Vo 2.5 21 Question 6 1 Robert Wise 2.5 23.5 Recommendations / Summary 1 Robert Wise 1 24.5 Quiz / Q&A Robert Wise 5.5 30 Speaker 1: Robert Wise
  3. 3. Founded by Larry Page and Sergey Brin in 1996 Corporate Office: Mountain View, CA Search engine was first named “BackRub” Specializes in cloud computing, software and online advertising technologies AdWords contributes to most of Google’s profits Motto: “Don’t Be Evil” Company Background Speaker 2: Shirley Kaeratana
  4. 4. US Marines don’t want Google’s Robot Dog A long time ago in a galaxy far far away Current News Speaker 3: Thao Bui
  5. 5. Financials: Google Stock Source: Google Finance Speaker 4: Tung Lu
  6. 6. • Revenue of 18.7 billion in 2015 (Microsoft 78 Billion, Apple 231 Billion, Facebook 12.5 Billion) • Google revenue 90 percent comes from advertising, and the rest comes from Google own website • Net income of 14.4 billion in 2015 Financial Facts Speaker 4: Tung Lu
  7. 7. Financials: Google Versus Competitors Source: Geekwire.com Speaker 4: Tung Lu
  8. 8. Financials: Google Cash and Short Term Investments Source: QuartzLaz.com Speaker 4: Tung Lu
  9. 9. • Market leaders in search engine: Google has been the biggest Internet search worldwide • Open source products and services: Google products can be used with any OS or mobile devices without any charge including Google maps, calendar, and drive. • Quality and customer experience: Google’s objects are to offer premium products, and solve customer needs and problems by providing excellent customer experience. Strengths Speaker 4: Tung Lu
  10. 10. • Relies on one source of income: more than 90 percent revenue of Google comes from online advertising. In the future, Google ‘s growth might decline or slow down because of their competition • Unprofitable products: Google has so many products and services that add no value to company profit such as Google reader, I Google, Google health, and Google notebooks. Weaknesses Speaker 4: Tung Lu
  11. 11. • Driverless electronic cars: Google has been successfully tested driverless car recently. • Google fiber cables: Google is currently testing fiber cables that can deliver Internet content faster than current providers. • Google TV: Google TV is new service that can offer TV programing, movies, and more across the home Internet connection. Opportunities Speaker 4: Tung Lu
  12. 12. • Competition from Microsoft: Microsoft is increasing its market share in Internet searches and becomes one of Google biggest rivals • Competition from Facebook: Social media has been real threat for Google in term of advertising. • Potential lawsuit: EU currently accuses Google by using its Internet search engine market to display its own services higher than competitors Threats Speaker 4: Tung Lu
  13. 13.  Benefits searchers Searchers don’t mind being advertised to as long as the product fits searcher’s needs  Benefits advertisers Offers a unique means of putting their message in front of audience  Benefits search engines Enables search engines to support advertisers and searchers simultaneously Question 1: Pay-Per-Click Search Speaker 2: Shirley Kaeratana
  14. 14.  Global spending on advertising in 2015: $537B Internet’s share of ad spending: $121B Percent market share: TV 40%, Internet 23.4%, Newspaper 15%, Radio 6% Big Ad Agencies (WPP, Omnicon, Publicis) Internet Competitors: Facebook, Yahoo/Bing, Microsoft, Apple Question 2: Comp Structure Internet Advertising Speaker 1: Robert Wise
  15. 15. Googles revenue from internet advertising: $59B (66% of the market) Methods of Generating Revenue: 1. CPC (cost-per-click) 2. CPM (cost-per-mille) 3. Revenue Sharing Question 2: Comp Structure Internet Advertising Speaker 1: Robert Wise Source: netmarketshare.com
  16. 16. Search Ads Display Ads Question 2: Comp Structure Internet Advertising Speaker 1: Robert Wise Source: Business Insider.comSource: Business Insider.com
  17. 17. Google’s Products: AdWords: revenue stream from advertisers AdSense: implementation of ads on mom-and-pop sites AdMob: implementation of ads in mobile aps. Google’s Revenues are safe: Population is growing at 1.4%; Internet 8-10% annually. Internet advertising (especially mobile) expected to grow. Question 2: Comp Structure Internet Advertising Speaker 1: Robert Wise
  18. 18. Question 4: Google’s Success and Future in Paid Search Source: comScore.comSource: comScore.com Speaker 3: Thao Bui
  19. 19. RESPECT USERS + Keep layout clean + Put ads separated GOOGLE ADWORDS: + Friendly feature + Flexible + Better service Question 4: Google’s Success and Future in Paid Search Speaker 3: Thao Bui
  20. 20. HUMAN RESOURCE: + Having top talents + Well working environment + Innovation Time Off TECHNOLOGY: + PageRank + Low cost computer Question 4: Google’s Success and Future in Paid Search Speaker 3: Thao Bui
  21. 21. What is Google trying to do strategically? Question 5: Speaker 5: Huynh Vo
  22. 22. Business Strategy : individual strategy Classic Approach – Adword Visionary Approach – Google glasses Corporate Strategy : strategic ambidexterity Umbrella Corporation– Alphabet Question 5: What is Google trying to do strategically? Speaker 5: Huynh Vo
  23. 23. TCP/IP (1982) DNS (1984) WWW, Tim Berners-Lee (1991) Mosaic browser (1992) Google Search Engine (1998) Question 6: Paradigm Shift Speaker 1: Robert Wise Source: singularity.com “Information Age”
  24. 24. Google Search Revolutionized the Internet: Changed industries: computers and internet (software & hardware) Social global culture Through: Algorithms, page authority, indexing keywords Question 6: Paradigm Shift Speaker 1: Robert Wise “Information Age”
  25. 25. #1 recommendation: Enter streaming TV market Maintain massive scale (maps, docs, gmail, etc.) Focus on mobile (Facebook, Twitter) Continue to press Yahoo!Bing for SE market share Compete in payments market (paypal) Recommendations Speaker 1: Robert Wise
  26. 26. 90% of revenue from advertising Innovative company: maps, docs, self-driving car Primary success is combination of: (1) Search Engine (1998) (2) AdWords (2000) Over 200 products improve Google’s “scale” Summary Speaker 1: Robert Wise
  27. 27. Quiz Question #1: Robert Wise
  28. 28. Quiz Question #1: Robert Wise
  29. 29. Quiz Question #2: Robert Wise
  30. 30. Quiz Question #2: Robert Wise
  31. 31. Robert Wise Quiz Question #3:
  32. 32. Robert Wise Quiz Question #3:
  33. 33. Quiz Question #4: Robert Wise
  34. 34. Quiz Question #4: Robert Wise
  35. 35. Quiz Question #5:
  36. 36. Quiz Question #5:
  37. 37. Quiz Question #6: Robert Wise
  38. 38. Quiz Question #6: Robert Wise
  39. 39. Q&A: Robert Wise
  40. 40. Backup Slide – Growth of Internet Speaker 1: Robert Wise
  41. 41. Backup Slide – Future of Ad Growth Speaker 1: Robert Wise
  42. 42. Backup Slide – CPC rates Speaker 1: Robert Wise
  43. 43. Backup Slide – Market Share Advert Speaker 1: Robert Wise
  44. 44. Backup Slide – Google Q. Ad Revenue Speaker 1: Robert Wise
  45. 45. 1. King of Internet Advertising Market 2. “Google” became an official word in the dictionary 3. Android now has a dominant 75% market share 4. Google + is gaining ground 5. Strong balance sheet 6. Positive on the stock Backup Slide – Reasons to invest in Google: Source: Google Finance Speaker 3: Thao Bui
  46. 46. Backup Slide – AdWords Auction ?? Speaker 3: Thao Bui
  47. 47. Backup Slide – SEO vs PPC AdWords Speaker 3: Thao Bui
  48. 48. Backup Slide – Under Alphabet Company Speaker 3: Thao Bui
  49. 49. Backup Slide – What Google Alphabet stands for Speaker 3: Thao Bui

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