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Planet Motorola      Kevin ChamberlainBusiness Development Manager      Corporate Rewards                               co...
Corporate RewardsFor 10 yrs we have been creating and  delivering incentive & recognition programmes that educate, empower...
Planet MotorolaWhere did it all start?
The background•   Telecomms giant Motorola needed an incentive    programme to drive training engagement of the new    Mot...
Planet Motorola objectives• Provide e-learning and product information to users  across stores, call centres and distribut...
Requirements• Highly visual & exciting incentive – stand out from  the crowd• Adaptable, regular communication – fun & eng...
Overview of the programme• Online scratchcard code issued on registration with  chance to win• 3 step e-learning challenge...
A little bit of extra fun!
3 step e-learning
Other features•   Advertising materials•   Photo gallery•   Reward catalogue•   Refer a friend•   Seasonal promotions
Planet Motorola The story so far…
User take-up to date• Users registering their interest before launch  – 599• Registered users to date – 1,664• Number of u...
User breakdown by company
Prizes distributed• Motorola branded coffee cup and Costa  coffee voucher to all completing the 3 step  challenge• 15 scra...
What’s next?• Scheduling further engagement ideas for  2013  –   Apps  –   Further product training modules  –   Justin Bi...
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Landing on Planet Motorola: Ensuring their workforce were educated and incentivised for the launch of RAZR i smartphone

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Kevin Chamberlain, Business Development Manager, Corporate Rewards

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Landing on Planet Motorola: Ensuring their workforce were educated and incentivised for the launch of RAZR i smartphone

  1. 1. Planet Motorola Kevin ChamberlainBusiness Development Manager Corporate Rewards corporaterewards.co.uk
  2. 2. Corporate RewardsFor 10 yrs we have been creating and delivering incentive & recognition programmes that educate, empower and enable people... 360 ENGAGEMENT One portal, multiple benefits
  3. 3. Planet MotorolaWhere did it all start?
  4. 4. The background• Telecomms giant Motorola needed an incentive programme to drive training engagement of the new Motorola RAZR™i smartphone• Target market was their partner network of outbound sales floors and call centres• High technology audiences expect high technology programmes• A high impact learning platform was required
  5. 5. Planet Motorola objectives• Provide e-learning and product information to users across stores, call centres and distributors• Fun and engaging to capture hearts and minds• Promote the brand and service as well as the product• Potential to add sales incentives to specific audiences in the future
  6. 6. Requirements• Highly visual & exciting incentive – stand out from the crowd• Adaptable, regular communication – fun & engaging• Facilitate learning & enablement• Introduce element of competition• Need to give everyone a chance to win• Compelling reason – large ‘pull prize’ mechanic• Low administration & management for Motorola
  7. 7. Overview of the programme• Online scratchcard code issued on registration with chance to win• 3 step e-learning challenge throughout October and November – Complete all 3 steps to get branded coffee cup and Costa voucher; now participants collect points – Score 100% for entry into weekly prize draw to win a pair of Wembley tickets
  8. 8. A little bit of extra fun!
  9. 9. 3 step e-learning
  10. 10. Other features• Advertising materials• Photo gallery• Reward catalogue• Refer a friend• Seasonal promotions
  11. 11. Planet Motorola The story so far…
  12. 12. User take-up to date• Users registering their interest before launch – 599• Registered users to date – 1,664• Number of users completing 3 stage challenge to date - 352• Log ins to date – 19,167
  13. 13. User breakdown by company
  14. 14. Prizes distributed• Motorola branded coffee cup and Costa coffee voucher to all completing the 3 step challenge• 15 scratchcard winners to date – 12 x Motorola XoomTM 2 – 3 x Motorola RAZRTMi
  15. 15. What’s next?• Scheduling further engagement ideas for 2013 – Apps – Further product training modules – Justin Bieber incentive – Full On Experience incentive• Tailoring the rewards catalogue

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