Slides from the webinar on the PR with policy makers for youth NGOs made by Michele Demontis of TDM 2000 on the 26th October 2015

1. WEBINAR on PR with
POLICY MAKERS

2. 1) Who are
you?

3. A group of people who, in the
form of association or
Committee, pursue a goal, an
ideal or the realization of an
activity

4. 2) Why?

5. Because you share aspirations,
values and projects

6. For your projects and your aspirations can be
realized is necessary you to build networks of
relationships with other subjects that will help
you achieve your goal

7. And you always must KEEP IN MIND you are an
actor of the society in which you live

8. Together with other subjects such as…

9. Institutions
Public Sector
Business and Owners
Religious groups
Trade Unions
Political Parties
Etrerprises
NGO’s

10. in order to achieve your goal you have to be able
to build the widest possible alliance with other
parties that are part of the society

11. In other words don’t forget you need partners
and you are a potential partners for other
subjects

12. Most Common mistakes in youth field activities

13. «…i’m just a youth ngo»
«…i am not interested in politics»
«why press should care about what we do?»

14. THAT’S ABSOLUTELY WRONG!

15. You are an active subject of the society where
you live and must have an active role if you
want to achive your goals

16. That means bulding a network with all the
subjects potentially involved in the process you
are carrying on

17. Never forget!

18. YOU’RE NOT A NICE YOUNG GUY!

19. As a youth worker and youth leader you are an
active member of your society entitled to deal,
face to face, to members of institutions or other
important subjects

20. At the same time, media plays a crucial role in
our society and you must be linked to them in
any activity you run trough, press releases, press
conferences, unformal contacts.

21. SOME IMPORTANT TIPS

22. • Be always aware of what is happening in your
community
• Who is ruling
• Who are the most important member of
political scenes
• Who are the most influent people in the
sector of culture
• In other words who is the trend setter

23. • Be always informed:
That means read on a daily bases news papers,
surf in the internet, try to collect important infos
trough not orthodox ways like «mouth to
mouth» ones.

24. • IN other words you always must know what is
going on in your community

25. Beside this, you must have a clear idea of who is
doing what. Who is taking care of that office,
who is working in that departement, what are
the functions and the powers of that person.

26. Like this you will know who to talk to about
what and will make your process faster.

27. • Don’t make some silly mistakes:
• Politics means nothing: there are politicians
who hold governamental responsabilities and
others who are part of minority. Be always
sure you are facing those who can help you in
your process

28. Other important element!

29. Political sector is different from public
administration!
They work together in the mamanagement of
the community but have different roles
And you mus keep contacts with both of them

30. Some important tips

31. • Collect all the info you can get about potential
stakeholders including hobbies, personal life
and details.
• Create your own database with all the contact
infos you might need
• Attend confence and public meeting where
you mighy hold new contacts

32. • Once you have all these elements you can
start your lobbying process
Following 3 basic rules

33. • Unless you are not Amnesty international or
Green Peace, you need to create an alliance of
organisation supporting your cause. Numbers
are everything in politics.
• Be always aware of what you want and of
what your objectives are
• Be sure you are running a process with the
right people in terms of powers or skills

34. • Lobbying and advocacy is not only drinking a
martini with a politician in the bad a of a 5
star hotel but it’s a long process with several
intermediate steps.
• You don’t win or lose just with a battle but you
need to go trough the whole war.
• Be smart, be creative, be involving!

35. • Be also cooperative but, if that is not
reciprocal, be ready to use taugher means.
• I.E. Your politician refuse to keep his promises.
Hold a press conference and tell everybody
you are ready to go into battle to «defende
your rights».

36. michele.demontis@tdm2000.org