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  1. 1. Web 2.0 Wikis, Blogs, Social Networks Gov 2.0 Kid 2.0 Citizen 2.0 Are you already there and just don’t know it? Voter 2.0 Worker 2.0 Disruptive Technology Are you left behind? “ Web 2.0, is disrupting everything. Web 2.0 is not just adding to the communication mix. It requires a completely new way of thinking” Peter Debreceny, chair of the Institute for Public Relations . Is not black and white!
  2. 2. Web 2.0 <ul><li>“ Don’t just buy stuff, do stuff.” </li></ul><ul><ul><li>Radio Shack Christmas 2007 Commercial </li></ul></ul>http://www.radioshack.com/
  3. 3. Web 2.0 Digital Radio  Love this song  Tags  iTunes  Credit Card  iPod http://www.hdradio.com/press_room.php?newscontent=244
  4. 4. Web 2.0 http://youtube.com/
  5. 5. What are your kids really typing in that text message? Are you looking over their shoulder and wondering what an Avatar is? What is so fascinating about blogs, wikis, and sites like Facebook? And what is this stuff about Web 2.0? Are you feeling a little left out of today's new websites? w@ r yr kdz realy typin n dat txt msg ? RU lukin ovr their sholder n 1dering w@ an Avatar S ? watz so fascinating bout blogs, wikis, n sites lk Facebook? n watz dis stuf bout Web 2.0? RU feelN a lil lft outa today's nu W3s ? Understanding what they are saying ……. undrstndN w@ thyre sAyn Is a SMALL step in understanding what they are doing……. isa sml step n undrstndN w@ thyre doiN
  6. 6. Average Age - 43 Years
  7. 7. Generations Help Understand Web 2.0 Millennials 1977 to 2000 Gen X 1965 to 1976 Boomers 1945 to 1964 Matures Before 1945 Average Age of Catawba County Worker - 43 Years Technology is not a “Tool” for Millennials, it is the very “Foundation” for everything they do. Web 2.0 is a reflection of the Millennial Generation.
  8. 8. The mind-map pictured above (constructed by Markus Angermeier [1] on November 11, 2005) sums up some of the memes of Web 2.0, with example-sites and services attached.
  9. 9. http://www.go2web20.net/
  10. 10. Defining Web 2.0 <ul><li>One of the early lessons that pioneering Web 2.0 services like del.icio.us and Flickr taught us is that information that we organize well for ourselves has a very happy serendipitous side effect, in that it also tends to make that information more useful to other people . The tools of Web 2.0 exist in this interplay between information we organize for ourselves and that which we share with others. </li></ul><ul><li>Barb Dybwad </li></ul>
  11. 11. Defining Web 2.0 <ul><li>The core tenets of Web 2.0 </li></ul><ul><ul><li>Openness </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><li>Characterized by increasingly interactive nature of the web rather than a collection of static pages viewed passively </li></ul>AJAX
  12. 12. Defining Web 2.0 <ul><li>Shared content </li></ul><ul><li>Shared tools </li></ul><ul><li>Unbounded dialogue </li></ul><ul><li>Cooperate, don’t control </li></ul><ul><li>Users add value </li></ul>Imagine That!
  13. 13. The Future of the Enterprise partners trust aggregate centralized collaborators specialized adapt reputation Self-organizing outliers
  14. 14. Defining Web 2.0 <ul><li>Perpetual Beta State </li></ul><ul><li>Allows for self organizing groups/ systems </li></ul><ul><ul><li>( the long tail) </li></ul></ul><ul><li>Today’s internet makes the citizen an active participant . Will government adapt to Web 2.0 by design or by default ? </li></ul>
  15. 15. http://www.flickr.com/photos/cambodia4kidsorg/260004685/ <ul><li>Folksonomy </li></ul><ul><ul><li>collaborative tagging </li></ul></ul><ul><ul><li>social classification </li></ul></ul><ul><ul><li>social indexing </li></ul></ul><ul><ul><li>social tagging </li></ul></ul><ul><li>collaboratively creating and managing tags to annotate and categorize content. </li></ul><ul><li>generated by experts and also by creators and consumers of the content. </li></ul><ul><li>usually, freely chosen keywords are used instead of a controlled vocabulary. </li></ul><ul><li>the words folk (or folks ) and taxonomy </li></ul>
  16. 16. http://flickr.com/
  17. 17. http://del.icio.us/
  18. 18. http://digg.com/elections/
  19. 19. Text Messaging txt msgN http://www.flickr.com/photos/16954303@N08/1909471525/ http://www.flickr.com/photos/75343463@N00/388681581/
  20. 20. http://twitter.com/ <ul><li>Twitter Facts: </li></ul><ul><li>Twitter is a technology developed in 2006 that enables persons to use their cell phones to send text messages to blogs. </li></ul><ul><li>Consider </li></ul><ul><ul><li>“ Bush stepping from plane in NC.” </li></ul></ul><ul><ul><li>“ Britney spotted at Natural Foods” </li></ul></ul><ul><li>Able to share mundane things by cell phone. </li></ul><ul><li>Not enough details. Consider this telegraph message. </li></ul><ul><ul><li>“ Lincoln shot” </li></ul></ul>
  21. 21. http://www.flickr.com/photos/pockafwye/134529981/ http://www.flickr.com/photos/piccadillywilson/330935066/ http://www.flickr.com/photos/emergencyrooms/1522073534/ Flash Mobbing txt msgN
  22. 22. http://lingo2word.com/index.php
  23. 23. Social Networking http://flickr.com/photos/bestiariogallery/1328845826/ Enter the Power of the LongTail
  24. 24. http://www.myspace.com/
  25. 25. http://www.facebook.com/
  26. 26. Blogs <ul><li>The ‘blogsphere’ is a force to be reckoned with. Bloggers can wreck havoc on reputations and careers. Or they can create the ‘next big thing’ </li></ul>
  27. 27. http://technorati.com/ <ul><li>Blog Facts: </li></ul><ul><li>175,000 New Blogs a Day </li></ul><ul><li>1.6 Million Postings a Day </li></ul><ul><li>18.6 Posting per Second </li></ul><ul><li>Worldwide More Than 70 Million Blogs </li></ul><ul><li>1 p.m. to 5 p.m. Eastern Most Popular Post Time </li></ul><ul><li>83.26% of Top Bloggers Reveal Their Full Name </li></ul><ul><li>54% of Bloggers are Under the Age of Thirty </li></ul>
  28. 28. http://www.boingboing.net/
  29. 30. http://reddit.com/
  30. 32. Wiki <ul><li>Collaborative Website </li></ul><ul><li>Create, Edit, Publish </li></ul><ul><li>Group Moderated </li></ul>http://flickr.com/photos/lrv1/1692342071/ Hawaiian word for fast
  31. 33. http://www.wikipedia.org/
  32. 34. http://pbwiki.com/
  33. 35. RSS Really Simple Syndication RDF Site Summary Rich Site Summary <ul><li>‘ feed readers’ or ‘aggregators’. </li></ul><ul><li>subscribes to a feed by entering a link in the reader </li></ul><ul><li>reader then checks the links and presents new content and information to the user. </li></ul>
  34. 36. RSS Check It Out! http://www.catawbacountync.gov/
  35. 38. http://youtube.com/
  36. 39. http://www.viddler.com/
  37. 40. http://www.vimeo.com/
  38. 41. http://wists.com/
  39. 42. http://www.craigslist.org/
  40. 43. http://www.etsy.com/
  41. 45. <ul><li>Second Life Facts: </li></ul><ul><li>Total Residents: 8,557,546 </li></ul><ul><li>Logged in Last 60 Days: 1,696,250 </li></ul><ul><li>Online Now: 43,053 </li></ul><ul><li>US$ Spent Last 24 h: $1,160,974 </li></ul><ul><li>LindeX Activity Last 24h: $227,211 </li></ul><ul><li>CDC Has an Avatar on Second Life </li></ul><ul><li>Statistical Profile August 2, 2007 </li></ul>http://secondlife.com/
  42. 46. http://www.social-marketing.com/blog/2006/11/cdcs-second-life.html CDC Presence in Second Life
  43. 47. Government 2.0 <ul><li>Wikis for Disaster Recovery Manuals </li></ul><ul><li>Wikis for Support and Communications in Project Management </li></ul><ul><li>Avatars to Convey Topics </li></ul><ul><li>Blogs to Involve Citizens </li></ul><ul><li>Blogs for Employee Involvement </li></ul><ul><li>You Tube for Citizen Opinion </li></ul>
  44. 48. From Web 2.0 to Government 2.0 <ul><li>Be a platform and enabler, that it should supply the content citizens or business could use to create ” mash ups ” and market places, such as provide housing, school scores, and public safety data to real estate brokers. </li></ul><ul><li>Be an honest broker of information and communities, maybe even create a safe space for some on-line communities or serve as a convener. For example, provide recycled building materials from tear-downs via CraigsList. </li></ul><ul><li>Create a space for conversation (e.g., Amazon allows its users to comment on products they buy, and the quality of the services they receive) to improve citizen access and allow comments via blogs or wikis on government policy issues, such as the development of new regulations. </li></ul><ul><li>Encourage “co-production” of services with citizens, such as enlisting citizen volunteers to help their fellow citizens to solve problems or answer questions about government services that they’ve experienced themselves – especially problems that reach across agency boundaries. </li></ul>http://transition2008.wordpress.com/2007/07/31/from-web-20-to-government-20/
  45. 49. Tagged and Shared <ul><li>BoingBoing http://www.boingboing.net/ </li></ul><ul><li>Catawba County http://www.catawbacountync.gov/ </li></ul><ul><li>Catawba Green http://catawbagreen.blogspot.com/ </li></ul><ul><li>Craig’s List http://boone.craigslist.org/ </li></ul><ul><li>Del.icio.us http://del.icio.us/ </li></ul><ul><li>Digg http://digg.com/elections/ </li></ul><ul><li>Etsy http://www.etsy.com/ </li></ul><ul><li>Feedburner http://www.feedburner.com/fb/a/home </li></ul><ul><li>Flickr http://flickr.com/ </li></ul><ul><li>Go2Web2.0 http://www.go2web20.net/ </li></ul><ul><li>Lingo 2 Word http://lingo2word.com/index.php </li></ul><ul><li>Linked In http://www.linkedin.com/ </li></ul><ul><li>My Space http://www.myspace.com/ </li></ul><ul><li>PBWiki http://pbwiki.com/ </li></ul><ul><li>Reddit http://reddit.com/ </li></ul><ul><li>Second Life http://secondlife.com/ </li></ul><ul><li>Technorati http://technorati.com/ </li></ul><ul><li>Twitter http://twitter.com/ </li></ul><ul><li>YouTube http://youtube.com/ </li></ul><ul><li>Wikipedia http://www.wikipedia.org/ </li></ul>Catawba County does not promote, endorse and is not responsible for content on any of the sites or materials referenced on this page. References are for informational purposes only and the appropriateness is the sole responsibility of the individual viewing.
  46. 50. Research <ul><li>Mapping the Consequences of Technology on Public Relations, John V. Pavlik, Ph.D. Institute for Public Relations http://www.instituteforpr.org/ipr_info/mapping_the_consequences_of_technology_on_public_relations/ </li></ul><ul><li>CDC Spare Change Nedra Kline Weinreich http://www.social-marketing.com/blog/2006/11/cdcs-second-life.html </li></ul><ul><li>From Web 2.0 to Government 2.0? The IBM Center for The Business of Government Weblog http://transition2008.wordpress.com/2007/07/31/from-web-20-to-government-20/ </li></ul><ul><li>HD Radio/iTunes tagging technology a top innovation http://www.hdradio.com/press_room.php?newscontent=244 </li></ul><ul><li>SocialNets, Wikis, and Blogs… Oh My! Managing Worker 2.0, Dr. Shannon Schelin, UNC School of Government, Center for Public Technology </li></ul>Catawba County does not promote, endorse and is not responsible for content on any of the sites or materials referenced on this page. References are for informational purposes only and the appropriateness is the sole responsibility of the individual viewing.
  47. 51. Internet Safety for Kids <ul><li>CNET Keep your kids safe online: http://www.cnet.com/2001-13384_1-0.html </li></ul><ul><li>Monitor your child’s text messages: http://www.mymobilewatchdog.com/ </li></ul><ul><li>NoddleNet Parental Control Software: http://www.noodlenet.com/ </li></ul><ul><li>Keeping Kids Safe Online – The Police Notebook: http://www.ou.edu/oupd/kidtool.htm </li></ul><ul><li>US-CERT Cyber Security Tip – Keeping Children Safe Online: http://www.us-cert.gov/cas/tips/ST05-002.html </li></ul><ul><li>SafeKids.com: http://www.safekids.com/ </li></ul><ul><li>i-Safe Inc: http://www.isafe.org/ </li></ul>Catawba County does not promote, endorse and is not responsible for content on any of the sites or materials referenced on this page. References are for informational purposes only and the appropriateness is the sole responsibility of the individual viewing.
  48. 52. Web 2.0 Wikis, Blogs, Social Networks Terry Bledsoe CIO Catawba County Government http://www.slideshare.net/