Mais conteúdo relacionado Semelhante a Making Waves with NFC 2011 Semelhante a Making Waves with NFC 2011 (20) Mais de Near Field Connects Mais de Near Field Connects (8) Making Waves with NFC 20112. Why NFC: NFC is a tool:
Tools Behaviors
Create Behaviors
Define Strategies
Affect
Communicate
Create Tools
Define Strategies
Affect
Communication
3. NFC: creates “interactive” success.
Time
Process
Value
Connect
Share
Act
Provides consumer with
user focused “real time” information …
5. 3 basic steps allow consumer to:
Engage and share… here, there, everywhere:
locate, collect , assess, collate, see , compare, plan,
charge, change, create, schedule, move, deliver,
discount, segment, scan, read, act, buy.
8. GOAL: Correlated “Network” Communication
(not Industry specific)
Supply“Network”
• Item
• Manufacturer
• Warehouse
• Transportation
• Distribution
• Shelf
• Consumer
Social“Network” • Item
• Mobile
• Video
• TV
• Tablets
• Graphics
• Consumer
Sales“Network”
• Item
• Coupon
• Sales
• Loyalty
• Points
• Information
• Consumer
9. First Wave: Visibility
NFC as a specialized tracking and tracing tool.
Activity: Tagging: creates “unique identifiers” .
Focus: Item, Local
“What"
“When"
“Where"
11. Second Wave: Information
NFC as a powerful knowledge-gathering tool.
Activity: Scanning collects “unique” data from tags.
Focus: Data, Interactive
Why
How
13. Third Wave: the “Cloud”
NFC as a dynamic business intelligence tool.
Activity: Shared dissemination of “real” time data
creates action.
Focus: Action: No geographic boundaries
Customized Activity
Best Practices
15. NFC networks create Success.
Theresa Gordon
973-769-3266
@nfconnects
www.nearfieldconnects.com