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Protect & Prosper: World Heritage and
Tourism in the Wadden Sea
• Anja Domnick - Project Officer,
Sustainable Tourism Strategy
• Common Wadden Sea
Secretariat
• 11,400 km² conversation area
• 500 km coastline
• 3 states
Wadden Sea
World Heritage
Denmark
Germany
Schleswig-Holstein
Lower Saxony
Netherlands
Hamburg
• the largest unbroken stretch
of sand & mudflats
worldwide, undisturbed,
• a highly productive
ecosystem,
• a migratory bird hotspot,
• shared by three countries,
• UNESCO World Heritage
Per Year
• ca. 50 million overnight stays
• ca. 10 million visitors
• 30 - 40 million day trippers
EUR 2.8 – 5.3 billion turnover
Tourism in the
Wadden Sea area
• Tourism Operations & Nature Conservation
A Wadden Sea Cooperative
• The Unique Selling Point
One World Heritage Destination
• Transport, Accommodation & Gastronomy
Key Ingredients for Tourism
• Environmental Education & Interpretation
Bringing the Destination to Life
• Capacity Building & Raising Standards
Creating a High Quality Destination
KEY WORK FIELDS
The Road to
Sustainable Tourism
Participation &
Network
• Strategic Framework for cooperation between
sectors & regions
• Shared Approach – Shared Responsibility
• Moving Forward Together
• The brand aims to increase the attractiveness of the
whole place – regardless of the country or region.
• It declares our purpose as a World Heritage Site and
serves as the standard against which we weigh our
actions and decisions.
• The brand helps to build our global reputation,
enhance our collective visibility and encourage
greater collaboration and investment.
BRANDING
Communication
• To increase public awareness &
knowledge about the Wadden Sea World
Heritage.
• To safeguard consistent & high quality
communications across the entire
property.
• To support everyone to communicate
World Heritage in a way that is both
consistent across the whole property &
relevant to the tourism and business
needs.
• Continue to work for conservation & international
cooperation
• Establish, extend & manage the World Heritage brand
• Educate & inform
• Develop & advance sustainable tourism
• Contribute to regional sustainable development
• Promote science & monitoring
Outlook
• Stabilize, develop & enlarge multinational partnership
• Identify, pool, develop & implement participative approaches
that integrate SME in a true “Nature-Business-Benefit-
Cycle”
• Support, guide & transnationally connect the creation of
concrete products & services applying the NBBC concept
Approach
Using nature as driver for
sustainable growth
Thank You!

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Session5 02 Anja_Domnick

  • 1. Protect & Prosper: World Heritage and Tourism in the Wadden Sea • Anja Domnick - Project Officer, Sustainable Tourism Strategy • Common Wadden Sea Secretariat
  • 2. • 11,400 km² conversation area • 500 km coastline • 3 states Wadden Sea World Heritage Denmark Germany Schleswig-Holstein Lower Saxony Netherlands Hamburg • the largest unbroken stretch of sand & mudflats worldwide, undisturbed, • a highly productive ecosystem, • a migratory bird hotspot, • shared by three countries, • UNESCO World Heritage
  • 3. Per Year • ca. 50 million overnight stays • ca. 10 million visitors • 30 - 40 million day trippers EUR 2.8 – 5.3 billion turnover Tourism in the Wadden Sea area
  • 4. • Tourism Operations & Nature Conservation A Wadden Sea Cooperative • The Unique Selling Point One World Heritage Destination • Transport, Accommodation & Gastronomy Key Ingredients for Tourism • Environmental Education & Interpretation Bringing the Destination to Life • Capacity Building & Raising Standards Creating a High Quality Destination KEY WORK FIELDS The Road to Sustainable Tourism
  • 5. Participation & Network • Strategic Framework for cooperation between sectors & regions • Shared Approach – Shared Responsibility • Moving Forward Together
  • 6. • The brand aims to increase the attractiveness of the whole place – regardless of the country or region. • It declares our purpose as a World Heritage Site and serves as the standard against which we weigh our actions and decisions. • The brand helps to build our global reputation, enhance our collective visibility and encourage greater collaboration and investment. BRANDING
  • 7. Communication • To increase public awareness & knowledge about the Wadden Sea World Heritage. • To safeguard consistent & high quality communications across the entire property. • To support everyone to communicate World Heritage in a way that is both consistent across the whole property & relevant to the tourism and business needs.
  • 8. • Continue to work for conservation & international cooperation • Establish, extend & manage the World Heritage brand • Educate & inform • Develop & advance sustainable tourism • Contribute to regional sustainable development • Promote science & monitoring Outlook
  • 9. • Stabilize, develop & enlarge multinational partnership • Identify, pool, develop & implement participative approaches that integrate SME in a true “Nature-Business-Benefit- Cycle” • Support, guide & transnationally connect the creation of concrete products & services applying the NBBC concept Approach Using nature as driver for sustainable growth