2. Introduction
Vision and Mission
Transformation
Products and Services
Innovation
SWOT Analysis
Strategies
AXIS in News
Marketing
Financial

3. Tagline: “Badhti ka naam zindagi”
Year of formation: 1994 (as UTI)
Chairperson: Sanjiv Misra (Director)
Shikha Sharma (MD and CEO)
Industry: Banking and Services
Rank: Third (Private Sector)
Head Quarter: Mumbai
Registered Office: Ahmedabad
Introduction

4. Axis Bank : Badhti Ka Naam Zindagi

5. Vision
To emerge as a “Best practices Bank” by pursuing global
benchmarks in profitability, operational efficiency ,
asset quality, risk management and expanding global
reach.
To be preferred financial solution provider excelling in
customer delivery through insight , empowered
employees and smart use of technology.

6. Mission
Customer service and product Innovation tuned to
diverse need of individual and corporate clientele.
Continuous technology up grading while maintain
human values.
Progressive globalization and achieving international
standards.
Efficiency and effectiveness built on ethical practices.

7. Transformation from UTI to AXIS Bank
Avoiding confusion as several unrelated entities were using
the UTI brand
Alphabetically Axis comes on top on any internet banking
Create fresh brand image by adding dimension other than mutual funds
Acceptance for terms and conditions (including royalty) from UTI AMC

8. Products and Services
Accounts and CardsCredit and Financing
Capital Market Solutions Treasury Solutions
Other Trending services

9. Lime – Lifestyle App
Axis Mobile
Axis Bank Suvidha Prepaid Card
Youth Account
Ladies First Card
Innovations
Thought Factory

10. Axis Bank : Ping Pay

11. STRENGTHS
o Brand Name
o Well distributed,
Networked
o Technology
o Largest ATM Network
WEAKNESS
o Corporate, Wholesale
Banking
o Fraudulent Activities
OPPORTUNITIES
o Geographical expansion
o Banking Solutions
o Global Foot Print
THREATS
o RBI Regulations
o Growing Competition
SWOT
ANALYSIS

12. Marketing
Mix
Product Place
Price Promotion
Banking and Savings
Investment and Insurance
NRI Services
Loans
Branches: 2904 Nos.
ATMs: 12,743 Nos.
Customers get value for
money.
Lower fee charge
Advertising
Print Media
Personal Selling
Tele Marketing
Mobile App

13. Net Profit of 2015-2016 grew 12% i.e. 8,224 Crores
Financial Analysis
Net Advances grew to 21%, retail credit grew 24% and
corporate credit grew 21%
Source: www.moneycontrol.comSource: www.axisbank.in

14. AXIS in News
Foreign Investment in Axis Bank to 74% from 62% percentage
Axis Bank rises to 7-mth high; RBI raises FII limit
Fitch Rates Axis Bank's Proposed First “Green Bonds”
Axis Bank launches Innovation Lab to invest in start-ups

17. AWARDS
Largest ATM network among Private Banks
(Thegu, Sikkim at a height of 13,200 ft above sea level)
AXIS Bank has been awarded various awards.
'Best Performing Private Bank' award at the Financial Advisor
Awards 2015-16
'Best Loyalty Program of the year' for the second year in a
row, 9th Loyalty Awards 2016
AXIS Bank has Eight International Offices

18. 1,947 2,402 2,589 2,904
Network of Branches & ATMs
Expanding footprint across centresMultiple channels drive business growth
One of the largest ATM networks in the industryUse of technology to provide services
Branches
Domestic Branch network
Call
Centre
ATMs
Customer
Touch Points
Point of
Sale
Mobile Banking
Internet Banking
Mar’13 Mar’14 Mar’15 Mar’16
ATMs
Centres Covered
Employees
11,245
1,263
37,901
12,922
1,636
42,420
12,355
1,714
42,230
12,743
1,855
50,135
Traditional Channels Electronic Channels

19. International Presence
Branches at Singapore, Hong Kong, DIFC – Dubai, Colombo &
Shanghai
Representative offices at Dubai, Abu Dhabi & Dhaka
Axis Bank UK Limited (a wholly-owned subsidiary of the Bank)
Total Assets overseas stood at USD 8.06 billion

20. ANY QUESTIONS
?

21. 1) Mehar Komal
2) Syril Thomas
3) Neelaksh
4) Pareesh Bhatia
5) Payal Bhandari
6) Pramita Manju
7) Priyanka Kasture
8) Rebecca Benjamin
9) Rima Chakraborty
10)Rishi Agnihotri
Presented By

22. Thank You
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