1.
Maximize
broadband
funding
Apply data enrichment principles to
provide access to critical government
services and life-changing opportunities

2.
All attendees have been muted upon entry
WELCOME

3.
Alex Chard
US Head of Content & Programming,
Public Sector Network
Opening Remarks

4.
WELCOME
Sponsored by

5.
Ruslan Sultanov
Product Marketer,
Precisely
Chair Welcome

6.
Maximize
broadband
funding
Apply data enrichment principles to
provide access to critical government
services and life-changing opportunities

7.
Data enrichment
Complementing core agency data to
add critical context and increase
value for your constituents
• Improve the value, accuracy, and
usability of internal data
• Transform raw data into actionable
insights
• Empower informed decision-
making

8.
Accelerating
broadband
initiatives
Extending broadband connectivity and
enabling access for your constituents
starts with a list of serviceable
locations.
Inability to confidently identify
serviceable locations leads to:
 Unserved and underserved households and missed
opportunities to provide access to critical government
services
 Inability to receive funding for new infrastructure
projects caused by the lack of visibility
 Manual cost assessment for the initial investments

9.
Different
purposes
require a
unique
approach to
standardizati
on &
verification
Different mailing standards, for example:
• Common U.S. addresses can have 13 attributes
• 300+ address attributes to consider around the world
Working with
addresses is
hard!
Geocoding
Mailability Deliverability Serviceability

10.
Data Enrichment
Context makes perfect
Business information:
• Business name
• SIC codes
• Trade division
• Brand hierarchy
Building details:
• Square footage
• Elevation
• High
• Low
• Building type
Designated market area:
• Name
• ID
• Boundary
Administrative
hierarchy:
• Neighborhoods
• Postal
• County
• Congressional
districts
• MCD
Geofencing:
• Drive – Time &
Distances
• Walk – Time &
Distances
• Shopping Centers
• Hospitals
• School Boundaries
Property details:
• Home owner
• Tax address
• Year built
• Number of stories
• Vacancy
• Elevation
Address information:
• Complete and standardized
address
• Property type
• Primary or secondary address
Demographics:
• Estimates and
projections
• Population
• Household
• Socio-economic
• Consumer vitality

11.
Broadband funding
Broadband Equity, Access, and
Deployment (BEAD) Program
Providing $42.45 billion to expand high-speed internet
access and combat digital inequity
Program priorities:
1. Unserved locations
2. Underserved locations
3. Community anchor institutions
(schools, libraries, health clinics, public safety entities,
public housing organizations, hospitals, etc.)

12.
Defining unserved, underserved, and
served
Unserved
• Locations with no reliable
broadband service
• Lacking broadband service that
offers speeds above 25
megabits per second
• Only served by satellite or
purely unlicensed spectrum
Underserved
• Locations with access to the
broadband service of at least 25
Mbps downstream and 3 Mbps
upstream
• No access to broadband service
of 100 Mbps downstream and 20
Mbps upstream at a latency of
100 milliseconds or less
Served
• Locations with access to
broadband service of 100 Mbps
downstream and 20 Mbps
upstream at a latency of 100
milliseconds or less
• Access to crucial government
services, virtual schooling, work
from home, and more!

13.
Some
locations
may appear
as a single
dot on the
map…

14.
… but there are
hundreds of
people who need
access to all
the
opportunities
that high-speed
internet
provides!

15.
Extreme
level of
context
is essential to empower citizen services.
Government, telecommunications, and
technology leaders are working together to bring
access to life-changing opportunities for every
constituent.

16.
In the era of
digital
transformation,
Internet access is no longer a “nice-to-have”
bonus – it’s ingrained in our daily lives
Bridge the digital
divide
Provide access to critical citizen services, work from home,
virtual schooling, enable online homework

17.
Ruslan Sultanov
Product Marketer,
Precisely
Chair Welcome

18.
Rebecca F. Kauma
Economic & Digital Inclusion
Officer, Technology and
Innovation Department,
City of Long Beach, CA
Taylre Beaty
State Broadband Director,
Tennessee Department of Economic &
Community Development
Moderator:
Ruslan Sultanov
Product Marketer,
Precisely
Panel Session: Applying Data Enrichment
Principles to Maximize Broadband Funding

19.
Panel Session: Applying Data Enrichment
Principles to Maximize Broadband Funding
SUBMIT YOUR QUESTIONS
LIVE Q&A
Click Q&A tool

20.
Rebecca F. Kauma
Economic & Digital Inclusion
Officer, Technology and
Innovation Department,
City of Long Beach, CA
Taylre Beaty
State Broadband Director,
Tennessee Department of Economic &
Community Development
Moderator:
Ruslan Sultanov
Product Marketer,
Precisely
Panel Session: Applying Data Enrichment
Principles to Maximize Broadband Funding

21.
Ruslan Sultanov
Product Marketer,
Precisely
Chair Closing Remarks

22.
THANK YOU FOR JOINING
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www.publicsectornetwork.co

23.
Maximize
broadband
funding
Apply data enrichment principles to
provide access to critical government
services and life-changing opportunities