Nextgen social media presentation oct2012 20121004 final
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Presentation on Social Media for Business for Nextgen Networks breakfast seminar, 5th October 2012
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Nextgen social media presentation oct2012 20121004 final
- 2. • • • •
- 3. •
- 4. “ ” • • • • • •
- 5. • • • • •
- 6. www.ge.com
- 7. Listening Talking Supporting Collaborating
- 10. Can I use social media to listen more effectively?
- 11. Where? What?
- 14. How can I present content to my stakeholders that delivers value?
- 15. • • • •
- 16. Can we use social media to provide improved support at less cost?
- 19. Can we collaborate more effectively with customers?
- 22. • • •
- 23. Are we listening, talking, supporting and collaborating as well as we should be? Listening Talking Supporting Collaborating
- 24. • • • •
- 25. People Needs Who are you Serving? Where are they? What are they doing online? What drives them to engage with you? Customer Customer Customer Customer Employees Employees Segment A Segment B Segment A Segment B Mission Vision Why We Exist Strategic Goals Core Values New customers Improved Customer Service Financial Profitability More $ per customer Lower Customer Churn Lower Costs More Efficient Processes How We Do It Communicate Make (Services delivered) Talking / Informing Engaging / Energising Supporting Activities Listening Supporting Building Blocks Standards 25 People Leadership Data and and Policies Technology Finance Culture Information Social Media Policy (Tools) (Budget) Skills +Training Response Guide Risk Mgmt