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From brand book to dj booth in 5 steps



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Turning visual brand identity into experiential design

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From brand book to dj booth in 5 steps

  1. 1. FROM BRAND BOOK TO DJ BOOTH IN 5 STEPS Nachtlab AgencyAbsolut DJ Booth Turning visual brand identity into experiential design
  2. 2. STEP 1 We update the visual brand identity for Absolut. Nachtlab AgencyAbsolut DJ Booth
  3. 3. STEP 2 We identify the brand signifier as a powerful element for experiential design. Nachtlab AgencyAbsolut DJ Booth
  4. 4. STEP 3 After establishing the right measurements, we integrate our design, material and lighting choices in a 3D model. Nachtlab AgencyAbsolut DJ Booth ‘A DJ booth is born’
  5. 5. STEP 4 And use this to figure out how the Absolut DJ booth would work best in a bar or club environment. Nachtlab AgencyAbsolut DJ Booth
  6. 6. STEP 5 We invite fresh artists to come rock Absolut Nights from the booth. Nachtlab AgencyAbsolut DJ Booth
  7. 7. 
 Nachtlab Agency is an Amsterdam / Ibiza based agency dedicated to creating exhilarating live experiences around the globe. We build incredible stages, festival grounds, and shows for brands. 
 With our international network of DJs, producers, light designers, visual artists, personalities, performers and other creative creatures of the night, we bring brands to life. We transform marketing strategies into experiential campaigns, amplifying them through social-media storytelling. Because we 
 speak the language of the night… Fluently! Nachtlab AgencyAbsolut DJ Booth
  8. 8. www.nachtlabagency.com