Syenap is a new and innovative company that provides amazing software to analyse consumer behaviour. Syenap provides actionable insight to data analytics, suitable for any place where customers and people congregate, such as malls, retail shops and casinos. Using a combination of analytics such as foot counting and facial recognition, Syenap demistifys customer behaviour.

1. Data is changing the world.
Now what the heck do I do about it?
www.syenap.com
Increase profits Maximise Efficiency Reduce Expenses Improve CustomerService
www.syenap.com
info@syenap.com

2. KERRY NEL
kerry@syenap.com

3. Internet of things (IoT)
The IoT is a giant network of connected “things” (which also includes
people). The relationship will be between people-people, people-things, and
things-things.
Giant network of things – where people and things will form connections and our
lives will change forever.
Predictive analytics
Predictive analytics is the branch of the advanced analytics which is used to make
predictions about unknown future events.
Think about what this has done for the online space.
Big data
Big data is a term for data sets that are so large or complex that traditional data
processing applications are inadequate.
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Buzzwords

4. www.syenap.com

5. www.syenap.com
We need to change things up and move with the times.
This is only half of the solution because now that we
have the data – what the heck do we do about it?
This is how we used to do arithmetic.
Can you show ROI on your marketing investment?
Now we use computers.

6. www.syenap.com
• Am I drawing the crowd I want to draw?
• How long are my customers spending in my casino and are they spending
money?
• What is my acquisition cost per customer ?
• How do my customers behave when they are in my Casino ?
• I have done all this hard work in getting these customers through the door
but what are the things that stop them from spending their money ?
With the current tools you use – can you answer these questions?

7. I’m guessing – the answer would be…..
www.syenap.com
And I’d go further to say even if you knew the answers to
these questions - what would you do about it?

8. Data is changing the world.
Now what the heck do I do about it?
Back to my question….

9. Welcome to Syenap
What
happened?
Evaluate current
strategystatus
Whydid
it happen?
Understand
factors that are
affecting strategic
performance
What will
happen in the
future?
Predict future
strategic
alignment
What could we
do?
Plan interventions
to realign customer
activity with strategy
How do we
ensure
action?
Implement
interventions to
ensure strategygets
back on track
WE MEASURE, ANALYSE, UNDERSTAND, PREDICT AND MONITOR. YOU
MAKE MONEY.
Syenap is a leading analytics solution provider using on-site video and data feeds to
understand, predict and impact customer activity and enable strategy alignment.
Syenap increases your profit by providing cutting edge analytic solutions to
measure, understand, predict and monitor customer behaviour in brick and mortar
environments.
SYENAP WORKS FOR YOUR BUSINESS
By monitoring customer journeys and identifying rhythms through our Visual Based
Intelligence we provide real time access to this information. Syenap uses existing (or
new) CCTV infrastructure, which means that we provide a cost effective and unique
perspective to your world. This allows you to understand your customer behaviour and
provides insights which can be turned into action. Syenap leverages data on the spot
to directly impact the bottom line. You can intervene in store instantly, not tomorrow
when the customer has left your store and it’s too late.
IT’S IN THEANALYTICS
www.syenap.com
Customer Heat Map

10. Syenap Gaming in action
Insights through
vehicle
monitoring
Evaluate operational
activities versus
expenses
Predict
customer
activity
The Gaming Industry solution allows casinos to
understand customer activity, intervene and
enhance factors that lead to success.
Understand staff
ratio to customer
activity in realtime
Increasereal
estatevalue
Identifycustomer
preferredareas
Evaluate queue
length & waittimes
Understandimpact of
marketing &
promotions
Increase
commercialisation
opportunities
Ensure staff efficiency
and monitor
compliance
Understand
customerprofiling
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11. Increase
Revenue
Maximise
Efficiency
Increase
Customer
Service
Reduce
Expenses

12. • Answer those questions
• Intervene in real-time
• Measure impact
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Now armed with our arsenal of analytics, you can:

13. What does that ultimately mean?
• Understand your customers
• Use actionable data to manage your casino
like an e-commerce site
• Make money

14. JOHANNESBURG, SOUTH AFRICA
5 Sturdee Avenue Rosebank,
Johannesburg 2196, South
Africa
www.syenap.com
info@syenap.com
+27 11 268 6515/4
BUENOS AIRES, ARGENTINA LONDON,
UNITED KINGDOM MADRID, SPAIN
info@syenap.com
Contact us