A brief overview of bots, what they are, what type of businesses are using them, and how you can use bots for your business. You've probably heard of AI Chatbots, but what are they. Are they really using Artificial Intelligence? Do people really chat with them?

1. What are bots and how
are people using them?
Wednesday 8th February 2017
Syd Lawrence (@sydlawrence)

2. Who am I?
● Hi I’m Syd Lawrence
● 14 years experience in startups & cutting edge tech
● Ex-Twilio guy
● Co-founder of award winning international
creative technology company We Make Awesome Sh
● Co-founder of The Bot Platform

3. What is The Bot Platform?
● The trusted platform for building bots on Messenger
● Simple to use system
● Guaranteed 99.9% uptime with an SLA
● Processed over 10 Million messages
● Used by big brands and small

4. Messaging apps are the next
business communications channel
Messenger was the most downloaded
app in 2016.
80% of teenagers are using
Messenger as either their first or
second means of communication.
88% of Millennials report that they
prefer chatting over the web or social
media to talk to businesses.
#1
80%
88%

5. And that trend is only set to continue
63.9%consumers agree with the statement
“Businesses should be available and
contactable via messaging applications.”
49.4%consumers would rather use a messaging
application than a phone call to
communicate with a business

6. What is a bot?

7. Reach your audience, where they are
People are downloading less apps to their
mobile devices but spending more time than
ever using social messaging platforms.

8. Broadcast automated communication
Create automated services and messaging
threads that enable users to fetch content
and perform tasks through a conversational
interface and keyword responses.

9. Cut through the noise
With algorithms increasingly demanding
significant paid media spend to ensure your
audience see your content, Messaging bots
allow you to put your content straight in front
of your customers.

10. Consistent UI
No one knows how to use every single
mobile app, or mobile website.
There is zero consistency between apps and
websites.
Everyone knows how to use Messaging
applications.

11. Where do
bots live?

12. WeChat
846Million
Monthly active users Huge in China
70Million
Monthly active users
outside of China

13. LINE
217Million
Monthly active users Number of users has
decreased in the past
12 months
Big in Korea
and Japan

14. Kik
300Million
1.8Billion
Monthly active users Messages sent to and
received from bots
42% aged under 24

15. Slack
4Million
1.25Million
Daily active users Paid accounts Primarily business
users

16. Skype
300Million
4.9Million
Monthly active users Primarily used for
voice communication
Daily active users

17. Twitter
317Million
100Million
Monthly active users Mostly public
communications
Daily active users

18. SMS
97% 5Seconds
of Americans use
SMS daily
On average, text
messages are read
after just 5 seconds
Pay per message

19. Facebook Messenger
1+Billion
1+Billion
500+Million
Monthly active users Messages sent per
month from people
to businesses
Daily active users

20. How are people
using bots?

21. Hardwell
Vote on his track of the week
600,000+ users
#1 driver of traffic to Hardwell’s owned
channels
Used to have over 100 messages a day,
completely ignored

22. Magic
Personal assistant via iMessage and SMS
“Hybrid”, human assisted
https://getmagic.com

23. The Guardian
Personalised morning briefing
Explore topics and news stories

24. Chelsea Football Club
Quizzes
Match updates and injury news
LINE
Using LINE@

25. Meet Cleo
The smart assistant for your money
Intelligent insights

26. Hyatt Hotels
Using messenger for customer support
Hybrid service
User adoption has been quick
About 10% of messages come via Facebook
Messenger, without the hotel doing any
promotion of that channel

27. Business intelligence tools
Analytics daily digests
Server logs
Tracking user actions and events

28. Domino’s Pizza
Order pizza from within Messenger
Native payments (US only)

29. KLM
Boarding pass right in Messenger
Flight delays and updates sent as
notifications

30. Olly Murs
Maximise social engagement between Olly
Murs and his fans when they’re looking for
content from him.
Constantly updating with new information
and responses based on social data trends
and giving his fans access to exclusive
behind the scenes content.

31. Our CTO’s Doorbell camera
Sends him and his wife a photo when the
doorbell goes off
Instant notifications
Using the same bot, he can also control the
lights in his house

32. Axwell / Ingrosso
99% read rate on broadcast messages
Sending fans personalised content such as
personalised images at New Years Eve
Broadcasts to announce new merchandise
and songs

33. How can you
make a bot?

34. Custom development
Microsoft Bot
Framework
IBM Watson Twilio wit.ai

35. Code free bot platforms
Motion.ai Chatfuel PullString The Bot Platform

36. The process of building a bot
Analyse and monitor how people
are using your bots.
A content management system to
update any keywords and messages.
A broadcast system to send messages
out to the opt-in audience.

37. Tips and Tricks

38. What is AI?
AI is artificial intelligence
“The ability to acquire and apply knowledge and skills.”
As soon as a machine learns for itself, you lose control.
Do you really want AI?

39. Don’t make a “chatbot”
“Bots are better without conversation” Ted Livingston, Kik
“More structure, less conversation” Mikhail Larionov, Facebook
No one wants to “chat” with a bot

40. Buttons are easier than typing
Obvious when you think about it
On mobile, typing is way harder than tapping buttons

41. Don’t bore the user
Don’t auto-reply on unknown command
Don’t spam with content

42. Monitor, monitor, monitor
Monitor how people are using your bot
Check for ignored messages

43. Recap

44. Ultimately, there are two types of bot
Subscription
Push based messaging
Distribution of content in a timely manner
tailored to the recipient
Service
Pull based messaging
Allowing the user to request content /
support when they wish

45. 1 Billion +
Facebook Messenger dominates the western world

46. Iterate & experiment

47. Bots are already driving real business value
Don’t wait for the “killer” bot, there is no such thing
Bots are already making businesses money
Bots are already saving businesses money

48. Thank you for
your time!
Get in touch
https://thebotplatform.com
https://m.me/thebotplatform
syd@thebotplatform.com
skype: sydlawrence