Most chambers are still offering E-bast (email) to their members. It is time to change the E-bast to a M-blast (mobile campaign using MMS or SMS). In this short follow up presentation, we tell the story of how we helped Northern California's only 5-stars ranked Chamber of Commerce build their very first mobile list

1. Copyright © 2017 Switch2Local. All rights reserved.
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Mobile Marke3ng Made Easy

2. Case Study
V1.0
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Kick Star0ng the Mobile
Member List for Roseville Area
Chamber of Commerce
Presented by Switch2Local

3. Assump0ons
V1.0
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The Roseville Area Chamber
wants to offer M-Blast (mobile
blast via SMS/MMS) capability
to its members

4. Assump0ons
V1.0
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The Chamber would like to
learn more about this new
technology before it makes it
available to the members

5. Switch2Local Offer
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Switch2Local offered to provide
the Chamber with FREE M-Blast
capability for all its public and
member events and
communica0ons

6. The Problem Statement
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But…
The Chamber does not have a
PERMISSION-BASED mobile
member list yet!

7. Switch2Local Response
V1.0
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Switch2Local asked the
Chamber’s permission to
demonstrate how to get
started in building the mobile
member list

8. Switch2Local List Building In Ac0on
V1.0
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With the Chamber’s blessing…
Switch2Local took one day to come
up with a simple list building
demonstra0on

9. Switch2Local Demo Plan
V1.0
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1. Iden0fy a Chamber event where a small
number of members will be present
2. Create a simple Visual Aid for members to
understand what they need to do to join
3. Incorporate a small giveaway to make this
exercise fun for the par0cipa0ng members

10. Switch2Local TODO List
V1.0
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7:30-9:30
• Internal Brainstorming by Business Team
• Confirm event: Breakfast @ 7AM on July 27th (next day)
10:00-3:30
• Create Visual Aid for members
• Print 100 copies of Visual Aid @ COSTCO
• Create the Chamber’s digital THANK YOU card
• Set up the Chamber’s account on Switch2Local
• Get two Amazon Fire tablets as the giveaway

11. Go Time!
V1.0
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At 7:00 AM on Thursday (July 27)
Switch2Local team joined about 68
Chamber members in a breakfast
Like every aeending member,
Switch2Local was offered a 30-second
commercial slot to make its pitch

12. Go Time!
V1.0
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Switch2Local founder, Kabir,
asked the audience to become
the very first members to join
the Chamber’s Mobile List and
get a chance to win one of the
two tablets!
Kabir asked the members to
follow the instruc0ons on the
Visual Aid and text “CHAMBER”
to the Chamber’s Switch2Local
number!

13. Let the List Begin!
V1.0
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Within seconds, members started
to join the Chamber’s very first
mobile list!
START @ 07:56:21
FINISH @ 08:37:58
42 MINUTES

14. Let the Count Begin!
Members who texted the
keyword:
CHAMBER
to (916) 507-1550 received this
automa0c response

15. Draw Winners
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We randomly choose
two tablet winners using
the built-in Drawing
Tool!
Winners received the
text shown here

16. Drawing Random Winners
Chamber CEO,
Wendy Gerig,
was kind enough
to help us pick
the winners

17. Winners Text Back!
V1.0
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Our built-in text response
system received texts from the
winners! These texts came to
the Chamber’s S2L number so
any staff member could have
responded without exposing
their personal phone numbers
Our plakorm allows
instant feedback from
par0cipants!

18. Let the Countdown Begin!
V1.0
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According to the HOT CONTACTS
SHEET, we es0mated the target
audience size to be 68 members
In only 42 min
we signed up:
26 of 68!

19. Analy0cs
V1.0
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38%
CONVERSION
RATE!

20. More Analy0cs
V1.0
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Our system performed following
automated analy0cs:
• 65% names were iden0fied
• 42% genders were iden0fied
• Handled one unsubscribe request

21. Poll Results
V1.0
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When members texted the
keyword, they got a thank you
message and also a link to a
survey:
• 20% of the par0cipants
completed the survey
• 100% of the poll
par0cipants rated the
Chamber: 5-stars!

22. Takeaway #1
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Most members were mentally preoccupied for their 30-
seconds commercials. However, 38% s0ll took the 0me to
sign up!
It only takes a few seconds!

23. Takeaway #2
V1.0
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Building the Chamber’s mobile member list
will only require a moderate level of effort as
the Chamber ins0lls a high degree of trust and
professionalism amongst its members.

24. We thank everyone at the Roseville Area
Chamber of Commerce and the ambassadors
for making our small demo a success. We look
forward to working with you!