It deals with "How Volkswagen Started their journey and are now having a world wide presence and deals with the strategies used to have global presence.

1. BY: SWARAJ MANE
Brief Study On Volkswagen And Its Business Wor

2. International Business (I.B)
 Meaning: Expanding the business worldwide.
 Ways:
1) Exporting
2) Turnkey Projects
3) Licensing
4) Franchising
5) Joint-Ventures
6) Wholly Owned Subsidiary

4. VOLKSWAGEN
 Parent Group: Volkswagen
Group
 Portfolio: Volkswagen, Audi,
Seat, Skoda, Volkswagen
Commercial Vehicles, Bentley,
Bugatti, Lamborghini and
Skania
 Production output:5,771,789
units (2012)
 Revenue: €103.942 billion
(2012)
 Profit: €21.7 billion (2012)
Industry: Automotive
Founded: 28th May, 1937
Head Quartered: Wolfsburg,
Germany
Area Served: Worldwide
Key People:
Martin Winterkom:
Chairman of the
Board of Management
Ferdinand Piech:
Chairman of Volkswagen
Supervisory Board
Products: Automobiles
Luxuries Vehicles

5. HISTORY
 1937-45: “People’s Car” Project
• Ferdinand Porche (Volksauto)
• Adolf Hitler (Investor)
• KdF-Wagen (Kraft durch Freude);
Strength through Joy
• Volkswagenwerk
• Presented Hitler- Type 1 Cabriolet
• War time model- Type 82 (Bucket Car)
 1945-48: British Army (Mj. Ivan Hirst)
• Max. production 10%
• 1946: 1000 cars/mnth.
• 2nd World War era- “Volkswagen”
 1948: West German Regeneration
• Control of West German Govt.
• Type 2- Commercial Vehicle
• Entry in US- “Victory Wagon”

6. HISTORY
• Volkswagen America (April 1955)
• Standard sales and service
• Type 1- VW Beetle
 VW Canada:
• Canadian Motors Ltd (10 July 1952)
• Order of 12 vehicles, (3) model 1C, (3)11GS,
(2) 24A-M51, (1)21A, (1) 23A, (1) 22A and
one Ambulance.
• Exhibited in “Canadian National Exhib.”
• Volk. Plant on Scarboro's Golden Mile.
 Volkswagen Expansion:
• Advertising campaigns by New York
advertising agency
• American exports, Innovative Advertising
• 1972 World Production Record
• Beetle, Squareback, VW Type 3 Notchback..

7. Volk’s Innovations Continues…
Volks. Passat (1973-77) Volks. Polo (1975-79) Volks. Golf (2000)
Volks. New Beetle 3rd Gen. Volks. Scirocco 6th Gen. Volk. Golf

8. Achievements
 World Car of the Year:
• 2009 – Volkswagen Golf
• 2010 – Volkswagen Polo
• 2012 – Volkswagen Up!
• 2013 – Volkswagen Golf
 European Car of the Year:
• 1992 – Volkswagen Golf
• 2010 – Volkswagen Polo
• 2013 – Volkswagen Golf
 The Volkswagen Jetta TDI:
"Green Car of the Year" award
from Green Car Journal (2009).
 2011, Volkswagen:
“The most IIHS Top Safety Pick”
award.
 The Volkswagen Passat NMS:
“Motor Trend Car of the Year”
(2012).
 The Volkswagen Jetta (world
record): The fastest hybrid car at
187 mph (2012).
 The Volkswagen XL1: The most
fuel-efficient production car in the
world (2013).

9. OPERATIONS
 A large international corporation in different worldwide markets and
countries.
 Volkswagen is currently Europe's largest automaker.
 For a long time, Volkswagen had market share over 20 percent.
 In 2010, Volkswagen: record sales of 6.29 million vehicles, with its global
market share at 11.4%.
 Volkswagen's core markets include Germany and China.
 In 2008, Volkswagen : Third largest automaker in the world.
 As of 2012, Volkswagen: Second largest manufacturer worldwide.
 Volkswagen has aimed to double its US market share from 2% to 4% for
the year 2014.
 Aiming to become, the world's largest car maker by 2018.

10. VOLKSWAGEN GROUP
Commercial
Vehicles

11. Worldwide Presence
 Wolfsburg, Germany
 Mexico
 Slovakia
 China
 India
 Indonesia
 Russia
 Malaysia
 Brazil
 Argentina
 Portugal
 Spain
 Poland
 Czech Republic
 Bosnia
 Herzegovina
 South Africa
Home Country:
Host Countries:
VW Group’s Two Primary Divisions:
Automotive Division
Financial Services Division
Apt. 340 subsidiary companies.
Operations in 150 countries.
100 production facilities across 27
countries.
It holds a 19.9% non-controlling
shareholding in Suzuki.
Two major joint-ventures in China
FAW-Volkswagen and Shanghai
Volkswagen.

12. Volks. Chakan Plant in Pune
 Plant Occupies 575 acres area.
 Plant Investment Rs. 3800 Crore
by VIPL.
 Production Capacity: 130,000 /
year.
 Plant shared by SIPL
manufacturing Skoda Rapid.
 Models Manufactured Includes:
• Volks. Polo
• Volks. Vento
• Volks. Passat
• Skoda Rapid

13. Volks. Chakan Plant in Pune
 Sells products viz. Volkswagen
Group Sales India Pvt. Ltd. based
out of Mumbai.
 Fan club: Volkswagen Fans Club
Community Website (24th march.
2012).
 Volkswagen India appointed:
• Thierry Lespiaucq as its new
managing director from May 1,
2014.
• Mahesh Kodumudi, the president
and managing director of
Volkswagen India will now be the
group chief representative.

14. Targets Sales

15. Thank
You!