1. Your Guide for
successful
Social Media Marketing

2. Summary
This guide is based on our study and practice while accomplishing viable business actions. If you are not a tech-savvy,
to maintain the reliability of your business, there is a requirement to have a competitive strategy plan about marketing.
Here, we are trying to accentuate Social Media Marketing Strategy plans and its importance, different social media
platforms, things to contemplate while attaining social media marketing, correct and incorrect social media marketing.
Social Media Marketing became more common with the increased popularity of websites such as Twitter, Facebook,
YouTube and LinkedIn. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. This
acknowledges the importance of SMM strategy.
This guide will help you to improve performance and provides suggestion towards right approaches (correct &
incorrect).
Our aim to help you to:
Introduction
Social Media Marketing (Verbal Internet Marketing), a form of online marketing that utilizes social sites as a
marketing tool. It works to increase brand exposure and broaden customer reach. It is featured with Social CRM (social
customer relationship management). A social media marketing plan is the summary of everything you plan to do and
hope to achieve for your business using social networks. This plan should comprise of an audit of goals for where you
want them to be in the near future, and all the tools you want to use to get there. In general, the more specificity in your
plan, the more effective implementation to achieve attainable approach. It is necessary to have concise and idealistic
strategy. It will guide your actions by helping to determine whether you’re succeeding or failing at social media.
Improve your
results
Review your
current approach
to plan further
Apply analytics
to improve
performance
Learn
recommended
Strategy

3. Before that you must learn to define your strategy by focusing on these ideas:
 Best times to post- The post on any social networking site will have its own impact on your marketing strategy.
These timings will let you to increase the review and ratings of brand.
 What your community is saying- Your target market is your key to success and if you understand then, it will
let you to improve your product and services.
 What links are being clicked on- A little bit of research will help you understand, what and how you should
be marketing. Clicking will depend on higher page ranked links.
 Number of social shares- After spending sometime on your marketing, you will be understanding what people
are interested in. It will increase the traffic for your brand.
Challenges you may face
• Whether your brand is being promoted in a positive and effective way?
• Whether able to gain website traffic through social media sites?
• Quest for strategy for building and managing your brand on Social Web?
So, now you need to create a Social Media Marketing Plan

4. Importance of social media websites
among businesses:
With the advent of online marketing, SMM gained importance on
social media websites like Facebook, Twitter, LinkedIn, Google+,
etc. Its cost-effectiveness, ability to reach targeted audiences
quickly and in generating more sales leads to have prominence.
Social media marketing has become an essential part of online
marketing strategy because of its cost-effectiveness, ability to
reach targeted audiences quickly and generate more leads/sales.
Let's have an overview on how social media website impacts
your business:
 Effective and inexpensive social media
 Effective Branding on social media
 Easy Customer acquisition
 Enables direct customer interaction
 Generate more leads/sales
Social Media Platforms
It is of critical importance to choose the best platforms for your company, the one that allows user-generated content
to spread your product and services marketing. Blogs, forums and threaded discussions, reviews and comments, video,
webinars and podcasts can all play a role in your participation in the conversation to undertake online. Microblogging
platforms offer fast moving, real time methods for communication.
Establish your expertise, respond to commentary (positive and negative) and quelling concerns before they spread
too far. Along with ratings and reviews on your Website (and on other sites), the discussion taking place here, makes
easy for others who are interested in the same thing to find it.
- Establish objectives and goals that you hope to
achieve.
- Organize a social media audit
- Create or improve your social accounts
- Research about your competitors and clients
- Generate content plan and editorial calendar
- Test, evaluate and adjust your social media
marketing plan
Social Media Marketing Plan

5. When to use; which platform?
Facebook – It’s a good platform when:
• You have highly visual content
• You want to leverage the community effect
•You want to build trust in the minds of the users by leveraging their friends’ networks
• You are ready to spend on ads as recent changes in Facebook’s algorithm have made it very difficult to organically
reach out to fans
Twitter – It is a good platform to:
• Broadcast your message
• Join the on-going conversations
• Connect with thought leaders and people that matter to you
• Build a position for yourself
LinkedIn – Consider using it when:
• You are a B2B company
• You want to connect with a professional audience and establish your thought leadership within a group of
homogeneously targeted audience
Google+ – Good platform to:
• Help you with your SEO efforts
• Participate in Google communities to connect with like-minded people
Pinterest – You can use it when:
• Your primary target audience include women
• You have highly visual content to share
YouTube - You can use it:
• Focus on creating useful, instructive “how-to” videos.
• Benefits ranking on the video search results of Google the power of video
How to start your content to spread?
Create profiles on Social site.
Start Blog Writing
Post a link to your blog on your web site
Get the word out to your network
Link blog posts to Twitter, Facebook and LinkedIn
Post regular updates on Twitter, Facebook and LinkedIn

6. Instagram- You can use to:
• Create videos and clips.
• Showcase your company culture to recruit new talent.
Apart from these platforms, there are various other like etc., which are preferred for social bookmarking and voting
sites which can be considered for spreading the content and gathering the best traffic of your brand.
With the advancement of technology and the establishment of real-time social networks, social network
marketing can now reach a global market faster than any other kind of marketing before.

7. Correct and Incorrect Social Media Marketing
If you are unaware about correct and incorrect SMM practices then, it may lead your brand not having proper strategies
and processes in place to identify, acknowledge and communicate to achieve Social Media Marketing. Unable to track
the real results of a brand’s social media activities. Your brand will not be able to track online traffic and direct
conversations. Hence, as a result of a social media campaign, it would be impossible to gain revenue for your brand.
Things to contemplate while attaining
social media marketing
Focus to achieve
objectives
Budget
planning
Un-owned
and earned
social
media
strategy
Where your customers
are talking
Quick
ability to
publish
content
Results and
ROI
Correct Practices:
 Proper target marketing
 Including Content Marketing
 Using social CRM tools (Sprinklr, Hoot suite, Tweet
deck) to analyze all social content.
 Take advantage of the built-in analytics published
by the platforms (Facebook and Twitter) themselves
 Partner with Influencers
 Monetize your Audience
 Gain SEO and Sales from YouTube Videos
Incorrect Practices:
 Incorrect platforms
 Ignore Content Marketing
 Inappropriate Content or Self Promotion
 No Personal Branding
 Fear to Respond to Negative Comments
 Not identifying key influencers or competitors

8. Conclusion
When you take time to create a comprehensive social media plan, the rest of your social efforts follow certainly. When
you attain goals as per strategy, you may need to adjust them or find new goals for each network. Try to address new
challenges
As you scale your business, you might need to add new roles or grow your social presence for different divisions or
countries. This is a plan that is meant to change, so be flexible and open to these changes.
Rewrite your strategy to reflect your latest insight, and make sure your team is aware of what has been updated.
About Personalive
Personalive is founded and incepted in 2007, has focused to be at the forefront of the dotcom industry and has been
dedicatedly delivering various technology solutions which are unparalleled in the IT industry. We specialize in all areas
of marketing which comprises of web search results, social media interactions and services included with that.
Personalive Service differentiates as Web Solutions Organization in the market. We help our clients with a variety of
services and the list includes Web Development, Web Designing, Content Writing, SEO Services, SMO Services, PPC
Services, Link Building, Search Engine Optimization, Internet Marketing, SEO experts, Web Solutions.
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