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SAP Cloud: Built for Business
Sven Denecken, VP Cloud Strategy, SAP AG
October, 2013

@SDenecken
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
purchase decision. This presentation is not subject to your license agreement or any other agreement
with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to
develop or release any functionality mentioned in this presentation. This presentation and SAP's
strategy and possible future developments are subject to change and may be changed by SAP at any
time for any reason without notice. This document is provided without a warranty of any kind, either
express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this
document, except if such damages were caused by SAP intentionally or grossly negligent.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

2
Full Flexibility in SAP Cloud Services
People

Customers

Money

 SAP Business Suite
powered by HANA

Public
Cloud

 BW

HANA
Enterprise
Cloud

 Own & 3rd Party SAP
HANA Applications
 SAP HANA Applications

Supplier

 Integrated processes across
public cloud offerings
© 2013 SAP AG. All rights reserved.

 Integrated on-premise - public
cloud – managed cloud

 Service for Cloud transition of
single applications or full Suite
3
The right mix

© 2013 SAP AG. All rights reserved.

4
Integrate - Connect - Simplify
Customers

Strategy

Partners

Processes

Employees

Transactions

Suppliers

...every strategic function in your enterprise
© 2013 SAP AG. All rights reserved.

5
SAP Cloud Strategy: Cloud Built for Business

Flexible
Deployment
and
Integration

© 2013 SAP AG. All rights reserved.

PEOPLE

SUPPLIER

CUSTOMER

CLOUD
SUITE

MONEY

HANA
Enterprise
Cloud

6
SAP in the Cloud
Innovation and Agility -- delivered in a unified approach
SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION
HANA ENTERPRISE CLOUD

SAP
Business
Suite

SAP LINE OF BUSINESS CLOUD APPLICATIONS

CLOUD
SUITES

CLOUD
MARKETPLACE

ERP

CUSTOMER/PARTNER
APPLICATIONS

SAP NetWeaver
Business Warehouse

powered by SAP HANA

PEOPLE

CUSTOMER

MONEY

SUPPLIER

ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION

SAP HANA CLOUD PLATFORM
Application Development | Integration | Database and Analytics | Foundation

© 2013 SAP AG. All rights reserved.

7
SAP HANA Enterprise Cloud
Cloud Infrastructure + Managed Services

SAP HANA Enterprise Cloud
SAP Business Suite

SAP Business Warehouse

Custom Apps

Services

ERP | CRM | …

BW | BPC

Big Data | Consumer

Assessment

Onboarding &
Migration

SAP HANA Cloud Platform

Cloud Hosting &
Managed Services
Custom Services

In-memory Infrastructure

© 2013 SAP AG. All rights reserved.

8
Hybrid Deployment Options
Two-Tier

Hybrid

Full Cloud

On-Premise
Solutions

Cloud
Solutions

Cloud

Cloud
as extension
e.g. Talent, Sales, Travel,
Procurement

Cloud Solutions
e.g. Talent, Sales, Travel,
Procurement

Cloud
ERP

Cloud
e.g. Talent, Sales, Travel,
Procurement

Subsidiaries

Headquarters

SAP HR, CRM, SRM

SAP HR, CRM, SRM

SAP ERP

SAP ERP

© 2013 SAP AG. All rights reserved.

SAP ERP
9
SAP HANA Cloud Platform
Bringing together the entire cloud computing stack
SaaS

SAP HANA App Services
Native SAP HANA | Java | Portal | Mobile | Collaboration | Integration | HTML5 | MDF

PaaS

SAP HANA DB Services
In-Memory | Transactions | Analytics | Text | Predictive | Planning

SAP HANA Cloud Platform

IaaS

© 2013 SAP AG. All rights reserved.

SAP HANA Cloud Infrastructure Layer
SAP Cloud | Public Cloud | SAP HANA One on AWS | Hosting Partners Cloud

10
Our Strategy Has Been Validated by Customers
30+ Million users across the globe

30+
35
million

million
Cloud /SaaS
users

10+
million
Social
collaboration
users

performance
reviews

50

1.2+
million
companies
connected to
the business
network

million
interviews
We are an enterprise company delivering a consumer experience

Community

© © 2013 SAP AG All rights reserved. company. All rights reserved.
2013 SAP AG. or an SAP affiliate

Mobile

Social

11
11
Welcome to the Cloud for
Business
Sven Denecken
VP Cloud Strategy
SAP AG

visit www.sap.com/cloud

@SDenecken
© 2013 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and
SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth
in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and
other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

13

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Slides for video SAP Cloud Strategy

  • 1. SAP Cloud: Built for Business Sven Denecken, VP Cloud Strategy, SAP AG October, 2013 @SDenecken
  • 2. Disclaimer This presentation outlines our general product direction and should not be relied on in making a purchase decision. This presentation is not subject to your license agreement or any other agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or to develop or release any functionality mentioned in this presentation. This presentation and SAP's strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. SAP assumes no responsibility for errors or omissions in this document, except if such damages were caused by SAP intentionally or grossly negligent. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
  • 3. Full Flexibility in SAP Cloud Services People Customers Money  SAP Business Suite powered by HANA Public Cloud  BW HANA Enterprise Cloud  Own & 3rd Party SAP HANA Applications  SAP HANA Applications Supplier  Integrated processes across public cloud offerings © 2013 SAP AG. All rights reserved.  Integrated on-premise - public cloud – managed cloud  Service for Cloud transition of single applications or full Suite 3
  • 4. The right mix © 2013 SAP AG. All rights reserved. 4
  • 5. Integrate - Connect - Simplify Customers Strategy Partners Processes Employees Transactions Suppliers ...every strategic function in your enterprise © 2013 SAP AG. All rights reserved. 5
  • 6. SAP Cloud Strategy: Cloud Built for Business Flexible Deployment and Integration © 2013 SAP AG. All rights reserved. PEOPLE SUPPLIER CUSTOMER CLOUD SUITE MONEY HANA Enterprise Cloud 6
  • 7. SAP in the Cloud Innovation and Agility -- delivered in a unified approach SAP JAM – PEOPLE-TO-PEOPLE COLLABORATION HANA ENTERPRISE CLOUD SAP Business Suite SAP LINE OF BUSINESS CLOUD APPLICATIONS CLOUD SUITES CLOUD MARKETPLACE ERP CUSTOMER/PARTNER APPLICATIONS SAP NetWeaver Business Warehouse powered by SAP HANA PEOPLE CUSTOMER MONEY SUPPLIER ARIBA BUSINESS NETWORK – BUSINESS-TO-BUSINESS COLLABORATION SAP HANA CLOUD PLATFORM Application Development | Integration | Database and Analytics | Foundation © 2013 SAP AG. All rights reserved. 7
  • 8. SAP HANA Enterprise Cloud Cloud Infrastructure + Managed Services SAP HANA Enterprise Cloud SAP Business Suite SAP Business Warehouse Custom Apps Services ERP | CRM | … BW | BPC Big Data | Consumer Assessment Onboarding & Migration SAP HANA Cloud Platform Cloud Hosting & Managed Services Custom Services In-memory Infrastructure © 2013 SAP AG. All rights reserved. 8
  • 9. Hybrid Deployment Options Two-Tier Hybrid Full Cloud On-Premise Solutions Cloud Solutions Cloud Cloud as extension e.g. Talent, Sales, Travel, Procurement Cloud Solutions e.g. Talent, Sales, Travel, Procurement Cloud ERP Cloud e.g. Talent, Sales, Travel, Procurement Subsidiaries Headquarters SAP HR, CRM, SRM SAP HR, CRM, SRM SAP ERP SAP ERP © 2013 SAP AG. All rights reserved. SAP ERP 9
  • 10. SAP HANA Cloud Platform Bringing together the entire cloud computing stack SaaS SAP HANA App Services Native SAP HANA | Java | Portal | Mobile | Collaboration | Integration | HTML5 | MDF PaaS SAP HANA DB Services In-Memory | Transactions | Analytics | Text | Predictive | Planning SAP HANA Cloud Platform IaaS © 2013 SAP AG. All rights reserved. SAP HANA Cloud Infrastructure Layer SAP Cloud | Public Cloud | SAP HANA One on AWS | Hosting Partners Cloud 10
  • 11. Our Strategy Has Been Validated by Customers 30+ Million users across the globe 30+ 35 million million Cloud /SaaS users 10+ million Social collaboration users performance reviews 50 1.2+ million companies connected to the business network million interviews We are an enterprise company delivering a consumer experience Community © © 2013 SAP AG All rights reserved. company. All rights reserved. 2013 SAP AG. or an SAP affiliate Mobile Social 11 11
  • 12. Welcome to the Cloud for Business Sven Denecken VP Cloud Strategy SAP AG visit www.sap.com/cloud @SDenecken
  • 13. © 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices. © 2013 SAP AG or an SAP affiliate company. All rights reserved. 13