Dell marketing mix

1. Presentation on
Laptop

2. 01. Susmoy das
02.
03
04

3. Content
•Introduction
•Company Description
•Dell laptop Marketing Mix

4. Dell Inc. Background

5. 5

6. MARKETING MIX OF DELL
LAPTOP
4ps of
marketing
mix
Product
Price
Place
Promotion

7. Product
•Dell has been focusing on building
its business rather than its products
Marketing Mix

8. Product
 Sell a wide variety of products
Inspiron
Alienware
Xps
•Inspiron is home premium laptop
•Alienware is gaming laptop
•Xps is studio and video editing
laptop.

9. •Quality
- Dell is ISO 9001 quality certified.
•Design
Product

10. Dell Vostro 3458 5th Gen Core i5
▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0-inch HD (1366 x 768) Anti-Glare LED-
Backlit Display
Dell Latitude 3450 5th Gen Core i5
▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0" HD (1366x768) Anti-Glare WLED-
backlit
Dell Inspiron 3148 4th Gen Core i3-
4030U processor
▪ Intel Core i3-4030U processor
(3M Cache, 1.9 GHz)
▪ RAM:4 GB DDR3,HDD: 500 GB
▪ Display: 11.6 inch LED Backlit Touch
Display with True-life (IPS)
▪ Windows 8.1 (64Bit) English
•Feature of some dell laptop

11. Product
•Dell has superior brand image
•Dell was listed at number 51 in the
Fortune 500 list, until 2014.
Brand
•Creative packaging design reduces size

12. Product
•Service
-online service, IT-solution.
•Warranties
-In laptop has 1 year to 3 year warranties.

13. Price
 Prices comparatively low
Dell’s laptop range from Tk.24000 low cost laptops to
Tk. 175000 premium laptops
 Discounts

14. Price
•Credit terms
•Dell given instrument base

15. •TV, Newspaper and magazine Advertising
•Limited periods sales on website.
Promotion
Promotion

16. •Dell Mailing list
•Social Networking
-Dell uses social media to listen, learn and engage with
our customers
Promotion

17. •Buzz Marketing
Promotion

18. Place
•dell Company open office in Dhaka
•In Bangladesh dell laptop sell in
retailer shop. Like Computer source,
Computer solution, Computer Village
etc.

19. Place
Dell
Retailer
Consumer
•Channels
1- level

20. •Customized Computer- just in time
•Since 2007 restarted distribution
though retailers
Just Consumer products
•Dell first opened their retail stores
in India
Place

21. •Transportation.
-Delivering products with minimal environmental impact
-Optimizing transportation networks for more
efficient trip
•Dell’s involvement with SmartWay
Place