This document provides guidance on using Twitter for business purposes. It explains key Twitter functions such as hashtags, mentions, replies, retweets and link shortening. It then offers tips for setting up a Twitter profile, engaging others through listening first, tweeting regularly, and sharing memorable content. Metrics for measuring impact are described. References for additional learning are included. The author invites the reader to follow her own Twitter account @SpiderwebConnec for more information.

1. Courtesy: gogmin.com

2. AUTHOR:
Susan Schauer John
Susan is the media
marketing creator of
Spider Web Connections.
Follow her on Twitter
@SpiderwebConnec!

4. Courtesy: business.twitter.com/small-biz-guide
1. HASHTAG
A hashtag is any word beginning with the
# sign.
People use hashtags to organize
conversations around a specific topic.
Clicking on a hashtag takes you to search
results for that term.

5. Courtesy: business.twitter.com/small-biz-guide
2. MENTION
Sometimes you want to bring a Tweet to someone’s
attention, but you still want all of your followers to see
the message. Instead of a reply, use a mention.
Include the @username of whomever you want to
mention in your Tweet, and it will appear in the Mentions
section
(in the Connect tab).
All @username mentions are clickable and link back to
the mentioned individual’s profile.

6. Courtesy: business.twitter.com/small-biz-guide
3. REPLY
You can respond to a Tweet by hitting the reply button.
When you reply, your response is public, and will show
up in your home timeline and the timeline of the person
to whom you are responding.
The reply will also be visible in the home timelines of
people who follow both you and the person to whom
you sent the reply. Meaning, someone not in the
conversation has to follow both of the people replying to
be able to read both sides of the conversation

7. Courtesy: business.twitter.com/small-biz-guide
4. RETWEET
You can pass along someone’s Tweet by retweeting it.
Just hit the retweet button
to send the original message to all of your followers.

8. Courtesy: business.twitter.com/small-biz-guide
5. LINKS
Twitter’s link-shortening feature allows you to paste
a link of any length into the Tweet box and it will
automatically be shortened to 19 characters. This
makes it easier to fit long URLs into the 140
character limit.

10. SET UP:
Your profile
1.
Design your profile to reflect your branding.
2.
Your name, website, bio and profile picture should all work
together.

12. ENGAGE:
1. Listen First
2. Your Voice
3. Make it a Habit
4. Tweet Something Sharable

13. Listen First:
Courtesy: wis.ewi.tudelft.nl
Follow
And Learn

14. Use Twitter Search and
Advanced Twitter Search

16. Make it a Habit:
Courtesy: topics.nytimes.com
Tweet Daily:
Small ideas work as well
as big ones

17. Tweet Something
Memorable:
Tweet something
SHARABLE

18. Tweet something
SHARABLE?
• Include a photo
• Question and Answer – Pose a
question in your tweet and answer it with
a link.
• Share Videos
• Add a Quote

20. AMPLIFY:
1. Promote your @username
2. Use your followers to get
more followers
3. Measure Your Impact.

23. Courtesy: business.twitter.com/small-biz-guide

24. Use your followers to get
more followers:
Offer an Incentive

25. Create a
conversation

26. More ideas:
Promote Others.
Give Credit to Others
Answer questions.
Be helpful.
Participate and retweet.
(do unto others…)

27. Measure Your Impact:
1. How many followers do you have?
2. How many people are retweeting or
favoriting your Tweets?
3. Create special “Twitter-Only”
promotions and track
4. Use Google Analytics to see how
much traffic is coming to your website
from Twitter.

29. References:
•
http://www.business.twitter.com/small-biz-guide
•
Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution.
It captures completely the new face of marketing for businesses.
http://www.convinceandconvert.com/
•
There are a number of great social media newsletters available for free that I read
regularly and highly recommend. Each has contributed to my education and writings.
They include:
–
http://www.socialmediaexaminer.com/
–
http://maximizesocialmedia.com/
–
http://www.toprankblog.com/
–
http://www.bizsugar.com/
–
http://www.marketo.com/

31. Follow me on Twitter
@SpiderwebConnec!