1. The SpiderWeb
Process
of
Logo
Redesign

2. Prior to First Meeting:
General Questions
• Do you have a specific color theme that you require?
• Are there any colors that you like/dislike?
• Are there symbols associated with your company?
• Is there a particular visual/symbol that you
like/dislike?
• What would you like the customer to feel when
seeing your logo? (ex: calm; excited; happy)
• What is your typical clientele age group? (ex: youth;
young adults; adults; seniors).
• Do you have any competitors in the area?
• Is there any special services you provide that set
you apart from similar organizations?
• What particular service that you are best known for?
• What sets your business apart?
• Is there any other considerations you'd like us to
take when designing your new logo?

3. First Meeting:
Discussion & Questions:
1. What does the client do?
2. Who is the client competing with?
3. What does the client want to be known for?
4. What words should be associated with client?
5. Who are the client’s ideal customers?

4. Additional Questions:
6. Will the client brand likely change in the future?
7. Where will the logo be used?
8. What future uses might there be for logo?
9. How often will the logo be seen without text?
10. Is there a unique story behind the business?
11. Are their particular feelings, colors or visuals you
wish to avoid?
12. How do you want the view to FEEL when they see
the logo?

5. some notes after mtg:

6. First Ideas:

7. Second Ideas :

8. Third Ideas :

10. The logo image can be separated and is still
recognizable as Chesapeake Women’s
Network Talbot.

11. Examples of Uses:
CWN Website

12. Clear and clean

13. Logo is visible and effective at all sizes

14. Branding is consistent
across platforms.

15. Having decided on branding, it
determines all things CWN
(style, colors, fonts etc.)

16. Old logo:
New logo:

17. Examples of other logos we have
designed: