This document contains a resume for Susanna Cappai, who is an experienced personal trainer and wellness coach specializing in underprivileged populations. She has over 20 years of experience in fitness instruction, personal training, and wellness coaching. Her qualifications include certificates in various types of fitness instruction including Zumba, boxing, and Pilates. She also has experience in business management, sales, and adult education.

1. Susanna Cappai
2/160 Bucklands Beach Rd,
Bucklands Beach,
Auckland 2012
Tel. 021 122 8485
cappai.susanna@gmail.com
________________________________________________
Empathetic Personal Trainer and Wellness Coach with all-round experience spanning
Zumba, boxing, Tabata, Cross Fit, Pilates and hula-hoop and specialising in under
privileged population groups.
Holistic approach with key focus on lasting physical and behavioural change.
Proven track record developing new and existing client base, coupled with sound
business management and organisational skills.
________________________________________________
Core skills and achievements
 Proven ability in designing tailor-made health and rehabilitation programmes for the inactive
and special population groups.
 Wellness industry sales development skills: exceeded sales target by 96%
 Ability to increase existing client value and ensure high customer retention rates
 Specialised coaching skills and understanding of group dynamics and leadership
 Proven record in setting clients’ personal goals and developing tailor-made tools and
strategies for change
 Hospitality industry owner manager experience: grew sales by over 20% and managed staff
of up to 20 people.
 Qualified Adult Education Department tutor with 4 years’ experience.
 Ran own student tutoring business for 14 years, with 95% pass rate.
Qualifications
 Fully qualified Wellness Coach, Personal Trainer and Fitness Instructor
 Cleveland Clinic Certificate (University certification required for coaching weight management
and behaviour change, circuit resistance training at Curves)
 Zumba Instructor – Basic 1 & 2, Gold, Gold Toning, Kids, Toning, Sentao, Aqua, Core, Glutes,
Burst, Circuit, Plate. www.susannacappai.zumba.com
 Total Body Tabata international instructor
 Thump Boxing International Advanced Instructor
 First Aid certificate L2
 REP registered
 Adult Tutor, ASCEA Certificate
 Pilates Intermediate (in progress)
 Assessor training (in progress)

2. Full Work Experience
Since Sept. ’14 PT & Group Fitness Instructor - Contours Glen Innes
 Group Fitness Instructor and PT: Zumba, Thumb Boxing, Total Body Tabata, Cross Fit, Abs
Class, Foundations Strength and Hoop’n Tone.
 Improved client retention rates by motivating clients to achieve their goals and by providing
high-quality programs, nutritional advice and strength training.
 Wellness Coach: devised programmes for new retirement village and rest-home contracts,
contributing to increase in monthly revenue
 Marketing: responsibility for researching and reporting on external opportunities including the
organisation and hosting of promotional events and promotion of the company vision.
Developing the marketing strategy and plan. Understand current and potential customers.
 Managing GRx programmes: from goal setting to progress reports.
Oct. ’13 – Sept. ’14 Fitness Consultant & Instructor, Configure Express, Manukau
 PT: personalised resistance training and cardio workout programmes with key focus on
programme effectiveness and re-alignment of the member's goals and Configure Express
products and services.
 Group Fitness Instructor: Circuit Max, Zumba, Body Tone, Abs Buster, Medicine Ball Magic,
Swiss Ball Shape, Boot Camp and Tabata.
 Nutrition and Wellness Consultant: wellness and health assessment - baseline, regular
assessment, effective recording of personal statistics and progress.
 Sales Budget: preparation of membership and programme targets with Gym Manager and
break-down into agreed target.
 Marketing: maximise all activities and provide input to new marketing initiatives.
 Administration: ensuring all operating systems are used by all with the highest level of
effectiveness, detail and accuracy.
 Compliance: ensuring full compliance with all operating standards and procedures
 Set membership and programme and client targets with Gym Manager
 Major contribution to new marketing initiatives: devised and led new campaigns.
Nov. ’09 – Oct. ’13 Fitness Coach & Zumba Instructor - Curves Birkenhead
 Ensured optimum results by applying knowledge of cardio and strength-training and
customising development programmes to suit individual needs
 Instructing, coaching and motivating people with their development programmes
 Nutrition and wellness consultant, including postural assessment and re-alignment
 Ran sales and marketing campaigns, both face-to-face or over the telephone
 Promotional activities to identify and attract women to Curves Programmes
 Taught Zumba in the circuit combining the laws of aerobics with interval training.
2007 – 2011 Adult Education Tutor positions, New Zealand
 Onehunga High School, Long Bay College and West Lake, Auckland
 Shirley Boys and Papanui High Schools, Christchurch
2000-2002 Public Relations PA to Regional Governor in Cagliari, Sardinia
 Managed a campaign team of 10, culminating in the Governor’s re-election.
From 1995 through to 2004 Hospitality Industry Joint Owner Manager
 Owned and managed multiple pubs and restaurants – Cagliari, Sardinia “Cuba Libre” (1995-
97), “King George” (2001) and “Varadero” (2002-04)
 Achievements: managing teams of up to 20 staff, developed and ran own business including
responsibility for all finance, reporting and personnel management.
1987 – 2000 Personal Tutor business, Italy

3.  Remedial teaching programmes for high school and university level students.
 One-on-one extramural teaching of Mathematics, Physics and Chemistry.
 Operation of profitable sole trading business for 14 years with a 95% student pass rate in
National Italian Education Examinations.
Other Skills
 MS Word, Excel, PowerPoint, Publisher, Linux operating system
 Fluent in Italian, English, French and Spanish
Education
 Natural Sciences Degree Undergraduate, University of Cagliari, Sardinia.
 High School Diploma in Scientific Studies. Liceo Scientifico Michelangelo of Cagliari.
 English language - IELTS certificate
 Good written and spoken French and Spanish
References:
Relevant references available on request.