The need of an integration platform - market hurdles and how to overcome them

1. The need of an integration platform
Dr. Susan Schwarze
Board Member and VP Marketing, OSGi Alliance
Marketing Director, ProSyst Software

2. 3
Market Vision
• More devices are intelligent and adaptable
– Automotive electronics / telematics
– Smartphones
– Even high-end home theater remote controls
• Data networks have become ubiquitous
• All of these component needs increasingly complex
software

3. 4
Consumer’s Perspective and Requests
Early adopters
• State of the art, obsolete product obsolescence
• Need to be connected
• Make the best use of their time anywhere
• “Life made easier”
 Remote maintenance and service delivery
Mass market
• Need to feel safe and secure
• Easy handling (adoption of UI)
• Cost-sensitive
• Connected to the outer world
• “Life made easier”
 Remote care and service delivery

4. 5
Facility
Mmgt.
Tech.
Wired: Powerline, Twisted pair, Radio coax cable, Fibre glas // Wireless: DECT, Wireless LAN,
Bluetooth
IT Enter-
tainmen
t
White
Goods
Voice
Bandwidth: Low
Quality: RealTime
Bandwidth: High
Quality: Lower to High
Bandwidth: Lower
Quality: RealTime
Bandwidth: Low
Quality: Medium
Bandwidth: Very High
Quality: High
Application: Energy Mgmt,
Heating, Air Conditioning,
Lights, Blends, Access Control
Application: Children Control,
Gaming, Firewall, Tele-Working,
Video conferences etc.
Application: VOD, Gaming, TV,
MP3, Radio, Music, etc.
Application: Energy
Management, Controlling etc.
Application: CLIP, SMS,
Voice Butler, etc.
Facility IT Entertainment White Goods Voice
Application Sharing
EHS, Propriatary,
LON, EIB, X10 ...
Analog, 802.X, FireWire,
USB, Proprietary,
IRDA, Bluetooth ...
SIP, ISDN, POTS,
H323, DECT ...
EHS, Proprietary,
LON, EIB, X10 ...
FireWire, Bluetooth,
802.X, USB, Serial, IRDA ...
Residential Network Structures

5. 6
How to overcome the diverse Connected Home
Markets
Video
Information
Smart
Design
Audio
Home
Automation
TV
Electronic TV
Program Guide
Home Movies
Photographs
Video
Conferencing
Movies
Music
Voice
Communication
Internet
Radio
Style & Size
Volume
Ease of Use
Remote Operation
Rich Connectivity
Interoperability
Gateway to
www
Productivity
Web
Browsing
Email Cable Home
TEAHA
DLNA
TAHI
HGICABA
DSL Forum
Echonet
HomePlug
HomePNA
SmartHouse
Konnex
CECED
MHP
LonMarK
UPnP
Internet Home Alliance
ZigBee Alliance
ePerSpace
DHC
ETSI

6. 7
OSGi Technology in a Nutshell
Hardware
Bundle
Bundle
Bundle
Operating System
OSGi
Java VM
Bundle (Application)
Driver Driver Driver
= service interface
exported and imported
by bundles
What is OSGi technology?
An enterprise-class execution environment for dynamically deploying
and managing software components that delivers services and
applications to networked devices

7. 8
What’s In It For You?
HOMEAUTO OFFICE MOBILE
Service
Providers
Content &
Media Providers
Application
Developers
Manufacturers IT Providers
Cost
Savings
Increased
Speed
to Market
Strategic
Market
Differentiation
Increased
Revenue
Consolidated
Support
OSGi Alliance
INPUT AND ACCESS ACROSS THE ENTIRE VALUE CHAIN

8. 9
DRMQoS
Security Ease of Use
Interoperability
Collaboration is Key – Critical Factors

9. 10
Thank You
OSGi Alliance
Bishop Ranch 6
2400 Camino Ramon, Ste 375
San Ramon, CA 94583
Phone: +1.925.275.6625
FAX: +1.925.886.3696
www.osgi.org

10. 11
Market Opportunity
• OSGi technology:
– Makes software components easier to manage
– Enables portability of value-added services across
markets and devices
– Enables desired business model
Multi-Vendor, Open Walled Garden

11. 12
Position In The Ecosystem
Semiconductor
& OS
Providers
Platform
& System
Integrators
Device
Manufacturers
Enterprises
Solution
Integrators,
ISVs
“In-to” - Pre-Design / Embedded
“On-to” - Aftermarket / Download
Post install Platform, Apps & Data
Pre-enable new devices
Service
Providers
Solution
Integrators,
ISVs
“On-to” - Aftermarket / Download
Post install Apps & Data
Solutions
Solutions
Enablement Composition
Client
Platform
(into)
Client
Platform
(onto)
Applications
&
Services
Applications
&
Services
OSGi Service Platform
OSGi Service Platform