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Crisis Communications and Healthcare Social Media

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Susan Gosselin
Susan Gosselin

Presentation given to Marketing Division of Kentucky Hospital Association at its fall meeting in 2010

Health & MedicineBusinessTechnology
1 of 38
A Full Service Advertising, Marketing and Public Relations Firm
Crisis Communication in the Age of Social Media Perspectives for Healthcare Professionals By Susan Gosselin Director of PR Vest Advertising, Marketing & Public Relations, Louisville, KY
825 Hospitals in Social Media in US
Where Is the Growth in Usage?
Yeah, but Whoโ€™s Using it in Kentucky?
Best Practice#1: Creative Use of Your Newsroom
Best Practice #2: Full Disclosure โ€“ Virally
Best Practice #3: Fargo โ€“ Twitter as Emergency Response System
Best Practice #4: Social Tools for Health Crisis
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CDC Bloginars: Making Bloggers Partners
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CDC โ€“ Hundreds of E-cards
Best Practice #5: The Transparent CEO ,[object Object]
[object Object],[object Object],[object Object],[object Object],His Blog Is a Channel for Rallying Staff in Economic Crisis
CEO Management by Blogging
[object Object],[object Object],[object Object],[object Object],Results: 500 Jobs Saved
Paul Levy: The White Knight of The Great Recession
[object Object],[object Object],[object Object],[object Object],Levyโ€™s Lessons in Radical Transparency
Those Who Live by the Sword May Die by the Sword. But They Can Defend Themselves with the Sword, Too.
ย 
How Should I Use Social Media at My Hospital? Start with Your Employees.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Formalize Your Crisis Communication Plan
[object Object],[object Object],[object Object],[object Object],[object Object],Measurement Tactics
Executive Media Training ,[object Object],[object Object],[object Object],[object Object],Source: Diplopundit.blogspot.com
Prepare Your Crisis Communication Tools ,[object Object],[object Object],[object Object]
Your Most Important Tool: Social Media Newsroom ,[object Object],[object Object],[object Object],[object Object]
The Social Media Release
Create Social Media Policies for All Stakeholders ,[object Object],[object Object],[object Object],[object Object],beaupre.com
Team Policy โ€“ What to Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],blog.hubspot.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Social Media Policy for ALL Employees Duane Hoffman/msnbc.com
Twitter/Wiki Social Media Policy for ALL Employees ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],businessinsider.com
The Public Needs Rules, Too ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socialmediagovernance.com
ย 
Websites Worth Visiting ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Thanks for joining us today!
A Full Service Advertising, Marketing and Public Relations Firm

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