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TYPES OF
CELEBRITY ENDORSMENT
Testimonial:
The celebrity acts as a spokesperson for the brand.
Imported:
The celebrity performs a role known to the audience.
Invented:
The celebrity plays a new, original role.
Observer:
The celebrity assumes the role of an observer
commenting on the brand.
Harnessed:
The celebrity's image is integrated
with the ad's storyline.
Types of Celebrity endorsements
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Types of Celebrity endorsements

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Types of Celebrity endorsements

Publicada em: Marketing
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Types of Celebrity endorsements

  1. 1. TYPES OF CELEBRITY ENDORSMENT
  2. 2. Testimonial: The celebrity acts as a spokesperson for the brand.
  3. 3. Imported: The celebrity performs a role known to the audience.
  4. 4. Invented: The celebrity plays a new, original role.
  5. 5. Observer: The celebrity assumes the role of an observer commenting on the brand.
  6. 6. Harnessed: The celebrity's image is integrated with the ad's storyline.

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