How GeoJuice Helps Home Services Professionals Find More Leads
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GeoJuice is an easy to use mobile app that creates instant, engaging content and check-ins that get published with your location. It allows contractors to showcase their past projects and happy customers on their website, social media and major directories to generate more buzz around the business, ultimately attracting more customers. Join our digital marketing expert, Jeff White, as he examines why GeoJuice is such a powerful tool for businesses in the home improvement and how it works. To learn more about GeoJuice, visit www.surefiresocial.com/geojuice
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How GeoJuice Helps Home Services Professionals Find More Leads
- 1. 7 Ways to Find More Leads Using GeoJuice 06/09/2016
- 2. investor presentationSUREFIRE SOCIAL Surefire Social® began as an idea. Around 2007, the Internet changed in several significant ways (think Web 2.0) and for the first time, local businesses could compete with large companies for visibility. Content and proximity signals became the two important “currencies” for visibility. Everything you do in digital today needs to be “social”, and hence the name, Surefire Social. www.surefiresocial.com 2016Proprietary + Confidential
- 4. Today’s Host Jeff White Digital Marketing Strategist
- 5. GEOJUICE CAN HELP YOU IF… It’s So Simple! ➔ Can you send a text? ➔ Can you take a picture? ➔ Do you want to promote the good work you do? ➔ Do you want to create links from Google to your website? ➔ To your Facebook & Twitter sites?
- 6. GEOJUICE CAN HELP YOU BECAUSE… What Can I Do Now to Help Improve Lead Flow? ➔ Differentiator ➔ Collaboration: Business + Surefire + Helpful Tools ➔ I “Get Google”
- 7. WHY IS GEOJUICE IMPORTANT TO YOU? Google-Centric / Mobile-Centric World ➔ 65% of Searches are on Google ➔ 2 Trillion Searches / year ➔ 50% of Searches are on a Mobile Device ➔ 33% of Mobile Searches are Location-Based Queries ➔ Local Searches on Mobile Growing 50% Faster ➔ Google Penalizes Websites that are NOT Mobile-Friendly
- 8. WHY IS GEOJUICE IMPORTANT TO YOU? Website vs. Digital Footprint ➔ Website ➔ Social Sites ➔ Business Info Accuracy (ie Directory Listings) ➔ Activity Associated with each Element of Your Footprint
- 9. GEOJUICE ➔ Mobile App ➔ Desktop ➔ Hyper-local Content that Google LOVES ➔ More Check-Ins, More Indexing, Improved Ranking, Increased Web Visibility, More Leads E MOST FRO ➔ Recency, Frequency, Proximity
- 10. HOW IT LOOKS (MOBILE)
- 11. HOW IT LOOKS (MOBILE) ➔ Show Off Your Work ➔ I’m in Your Neighborhood ➔ Create Hyper-local, Tasty Content for Google to Crawl
- 12. HOW IT LOOKS (MOBILE)
- 13. HOW IT LOOKS (POSTED TO SITE) ➔ Map ➔ Check-in ➔ Geo-tagged ➔ = new page ➔ Recency, Frequency, Proximity
- 14. GOOGLE PAGE 1 LINKS TO YOUR SITE ➔ Link to Site ➔ Link to FB ➔ Outrank Manufacturer
- 15. POST TO FACEBOOK ➔ Automatically Post to FB ➔ REMEMBER…Mobile-Centric! ➔ Show Off Your Work ➔ In Your Neighborhood ➔ Cultivating My Digital Footprint
- 16. GOOGLE-CENTRIC What Does Google Want? ➔ Provide Quality Search Results for its Customers ➔ You Help Google Do Just That When… • Geo-tagged Content • Mobile-Friendly • People Review You • Cultivating Your Digital Footprint
- 17. GOOGLE-CENTRIC What Does Google Want?
- 19. REVIEWS HIGHLIGHT LINKS TO SITE
- 21. GETTING THE MOST FROM GEOJUICE Scalable
- 22. GETTING THE MOST FROM GEOJUICE "What Problem Did I Solve?" ➔ 10-25 words ➔ Include brand ( “GAF“, “Renewal By Andersen“, etc.) ➔ Describe job ("replace roof" or “roof replacement ") ➔ Avoid abbreviations or industry slang
- 23. GETTING THE MOST FROM GEOJUICE ➔ Completed new GAF Hunter Green Timberline shingle replacement for customer with leaking roof after bad winter storm ➔ Just finished repairing this historic home’s beautiful slate roof after years of poor maintenance. Wood rot from 20 years of neglect has now been replaced and this slate should last for another 100 years! ➔ Client had warped siding so we installed James Hardie FiberCement to help keep their home looking nice! ➔ High winds and storm damage tore off some shingles on this home; we replaced the roof with GAF Timberline Ultra HD roofing shingles to prevent water infiltration. ➔ Old windows in this home were raising the heating bill of this homeowner, so we replaced them with new Renewal By Andersen Double-Hung Windows for a new look and energy efficiency!