2. INTRODUCTION
Microsoft Corporation is a software company based in
Redmond, Washington. Microsoft's flagship product, the
Windows Operating Systems
Its other desktop products, namely Microsoft
Office, Internet Explorer, and Windows Media Player
Microsoft was founded by Bill Gates and Paul Allen on April
4, 1975
3. ORGANISATION CULTURE
Previous culture of Microsoft followed by Bill Gates was
nothing but dictatorship
According to him new employees should be hired in the
company with the same mindset
In his era, the employees didn’t have a platform to innovate
But now under the leadership of Satya Nadella the
organization culture of Microsoft has been simplified
4. DESCRIPTION OF CASE
Culture of Microsoft
The “Microsoft’s Way” is hiring those who share the same
assumptions and values
He likes them young and he is thinking to increase the hiring
of employees from college to 80%
“Recruiting the Best and Brightest”
5. Marketing Managers Boot Camp: a 3 week training camp
Culture : a sustained competitive advantage by using small
young and aggressive teams to get jobs done
A vision of a computer in every home
Microsoft considers flexibility as an important factor and
responds quickly to change
6. PROBLEM
IDENTIFICATION
The two problems of this case are:
Whether the technique of brainwashing employees is
ethically correct ?
Whether the company responds quickly to change because
its values are flexible ?
7. ANALYSIS
Problem 1
Brainwashing
Employees View
Hinders creativity
Slack Ranking
Increase in Attrition rate
Organization View
Increase in growth rate
Building Brand Image
1994 1995 1996 1997 1998
9.3% 8.5% 7.5% 7.6% 6.9%
8. Problem 2
Flexibility
Positives Negatives
Able to maintain competitive
edge over others
Authoritarian leadership
Employees dynamism and
adaptivity
Stubbornness to remain at top
position
Lewin’s Model Wastage of time
No monotony Blur image of organization values
and beliefs
9. Recommendation and
Solution
The change in business culture is necessary for Microsoft
This ‘eat what you kill’ culture will not succeed
Microsoft needs to take some visible changes which can
provide their employees a platform to innovate
They can apply Positive Model of Planned Change in their
organization
10. cuRRent uPdateS
Microsoft CEO Satya Nadella has sent a massive manifesto to his
employees that how they are really going to change
Microsoft’s culture:
Nadella explained, "We need places where we innovate and we
need renewal is in the core. When I think of our challenge
today ... the core priority is renewal of mainstream
work [processes]. Let's take what we are good at and rethink
it. That's not a side project. That is the very company itself."
11. concluSion
In this case we have seen that Bill Gates always wanted to
be ahead of everyone
But now its position is at stake, so there is a need for a change
in culture of Microsoft
Microsoft market is changing now
To stay on top , it must retool-redirect the combative , in-your-
face culture
Employees become more agile and move faster as part of modernising the emerging processes and expectation from them has changed.In addition they have few layers of management both top down and sideways to accelerate the flow of information and decision making.
He wants to be Henry Ford, Andrew Carnegie, and the Rockefellers all rolled together, claims a critic. Bill Gates today is the richest man on the planet in terms of individual wealth.
He early hired half his employees right from college. The original microsoft staff is now aging into its thirties.
