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小步快跑如何跑

ProductTank Taipei #3
2016/6/30

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小步快跑如何跑

  1. 1. / Peter Su 2016.06.30 ProductTank Taipei #3
  2. 2. iCHEF Gogolook Growth Team Lead / Peter Su 2
  3. 3. 3 Ivan Wei 0 1 1 1
  4. 4. Lean Startup 4
  5. 5. 5 0 -> 1 Product Market Fit 1 -> N
  6. 6. Product Market Fit Product Owner 6
  7. 7. 7
  8. 8. => 8
  9. 9. 9 =>
  10. 10. Whoscall 10
  11. 11. 11 Whoscall- App 2010
  12. 12. 12 1.0 2.0 3.0
  13. 13. 1.0 13
  14. 14. 14
  15. 15. UI PM 15
  16. 16. 16 UI
  17. 17. UI 17
  18. 18. 2.0 18
  19. 19. A/B Testing 19
  20. 20. 1 UI 20
  21. 21. 21 UI CMS Call-end Dialog Show at call-end (replace or after) In-app Hint Embedded in call log In-app Dialog (full image) Show at app launching In-app Dialog (text & image) Show at app launching
  22. 22. 22 CMS
  23. 23. 2 A/B Testing A/B Testing Framework 23
  24. 24. 24 Mobile App A/B Testing 1. App Server 2. A/B/N 3. App Server
  25. 25. 25 A/B Testing Hint A/B Testing
  26. 26. PM 26
  27. 27. 3.0 27
  28. 28. 28
  29. 29. 29 1. 2. 3. Campaign site 4.
  30. 30. Segment + / + Deeplink + UI 30
  31. 31. 31 Segment + / + Deeplink + UI 1.Segment: 2. 3. trigger 4.Deeplink deeplink App 5. URI UI CMS
  32. 32. 32 Fans page or other webpage Be careful of 0800 initiated numbers Share
  33. 33. 33 A/B Testing A/B Testing
  34. 34. Reduce, Reuse, Recycle + 34
  35. 35. - - Code - 35
  36. 36. 36 0 -> 1 Product Market Fit 1 -> N
  37. 37. 37 0 -> 1 Product Market Fit
  38. 38. 38 1 -> N
  39. 39. 39 1. 2. 3. When [ / ] + Who [Segment] + Where [Deeplink] 4. A/B Testing 5.
  40. 40. 40 2
  41. 41. 41
  42. 42. Do the right thing, then do the thing right. 42

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