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People: What we know and what it means
                  ….to us and to them
               Elizabeth F. Churchill, Yahoo! Research
                                  Supernova June 2008
Three points (1): People




      People are endlessly creative
     Few tools are good at complex knowledge sharing




                           -2-
-3-
Three points (2) : Technology and people




    Most of most people’s time is spent
                   offline
     Applications and services are only part the picture;
     information finding is emotional as well as practical, it
                    has meaning for people




                               -4-
16 million Americans
      $1 billion per year
Ads, subscriptions and services




                                  -5-
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?
Session- People: What We Know, and What it Means?

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Session- People: What We Know, and What it Means?

  • 1. People: What we know and what it means ….to us and to them Elizabeth F. Churchill, Yahoo! Research Supernova June 2008
  • 2. Three points (1): People People are endlessly creative Few tools are good at complex knowledge sharing -2-
  • 3. -3-
  • 4. Three points (2) : Technology and people Most of most people’s time is spent offline Applications and services are only part the picture; information finding is emotional as well as practical, it has meaning for people -4-
  • 5. 16 million Americans $1 billion per year Ads, subscriptions and services -5-