Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

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The future is now
Technology trends for business
Lizzie Whitchurch
@cosmic_lizzie
Cosmic

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What is superfast business programme?
• Superfast Business is a European Funded programme of fully
funded business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local
Authorities & Connecting Devon & Somerset broadband rollout
project

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• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
 Competitive advantage through take-up and exploitation of SFBB
 Increased productivity
 Improve access to new markets and business opportunities
 Increase competitive advantage for businesses in rural locations
 More flexible and environmentally friendly working practices
 Increased opportunity for innovation
 Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support

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5. Support Available – 12 hours of support

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1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of
resources and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity

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http://www.youtube.com/watch?v=G7KZR9
NwKQQ

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• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date

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The future is now…
Technology trends for business

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Boston Consulting report

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Business is Changing
UK ?

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Business with no change?
2012
Physical CDs - ½ million
Downloads –183m

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% of sales online
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
17% - book
revenues onlineFinancial Times
subscriptions :
316k digital vs 286k print

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What’s the future for business?
• Social – A faster, rapid
and two way
conversation.
• Information – ‘Big Data’
evolves towards wisdom
• Cloud – The ‘everywhere’
access
• Mobile – Becoming the
primary computing
device/platform

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1. Think Mobile

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Mobile

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Mobile Card reader
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.

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Check-in
• We can check in…
• Facebook
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside check-
in
– Discounts and deals
• Foursquare
– Check-in
– Vouchers and deals

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Google GogglesSearch by taking a photo through your mobile phone…..

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Augmented Reality
• http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….

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Engaging customers
through Augmented
Reality:
L’Occitane, beauty manufacturer
have embraced Augmented
reality, using it within their
printed brochures and in store
for additional experiences and
instant purchase

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www.aurasma.com www.blippar.com
Create your own…and … tap-to-buy

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http://www.youtube.com/watch?v=uSn7c1uw1_A
Customers purchasing
through Augmented
Reality:
Goertz shoe company, Germany
have created a virtual shoe store
for scanning, sizing and
purchasing in store

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http://www.youtube.com/watch?v=iz4ykMn3UR4
Retaining customers
through Augmented
Reality:
Mitsubushi have used AR to
create support for installers
replacing and repairing air
conditioning units

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Google Glass
Google Glass
The next consumer
challenge – Google
Glass:

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Maintaining cars using
Augmented Reality:
BMW are researching the use of
AR for car repairs to ensure
consistency of skills levels for
staff.

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Is your business mobile friendly?
•Your presence in databases is even more important – Wikipedia,
TripAdvisor
•Make sure your website works well on a range of mobile devices
•Check you can accept payments – sales
•Review your check-in options
•Create augmented reality applications, mobile promotions, vouchers,
deals
Think mobile..

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2: Clouds for Everyone
Cloud computing:
Storing and accessing data
and programs over the
Internet instead of your
computer's hard drive

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The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2013, more than
75% of UK businesses will be using cloud services.

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• You can replace…
– Software
– File storage
– Email servers and exchange
– Platforms
With cloud technologies

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• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power and equipment
• Highly secure
• Great for backup and disaster recovery
Key features

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• Cloud computing is not about
• your hard drive. That’s local storage and computing. Working
off your hard drive is how the computer industry functioned for
decades.
• having a dedicated hardware server in residence. Storing data
on a home or office network does not count as utilizing the
cloud.

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Cloud computing

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Google includes apps such as:
• Gmail for Business
• Google Calendar
• Google Docs
• Google Cloud Connect
• Google Hangout
• Google Sites
• Google Video
• £3.30/user/month

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Starts at £6.50

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Office 365

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3. Be Social

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In the UK?
• 31,415,640 Facebook users
• Average age 40
• 10,000,000 Twitter users
• Average age 37

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Video – becoming so important
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search Results
YouTube Education
• iTunes U
•Major universities
•Khan Academy
•You Tube Democracy
What’s new in Social Media?

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How much Klout do you
have?

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Use social media for sales
•Listening for social cues
– Listening for your brand and reputation
• Listen to hashtags for mention of needs #
• Check social media search terms
– Check out your reputation
• Check SERPs of your phrases
• Check review sites
• Ready crisis management plan

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Hashtag ideas
• Sector specific
• #windpower
• #climatechange
• Geographic specific
• #ivybridge
• #devon
• Campaign specific
• #greenenergy
• Media specific
• #journorequest
• #prrequest

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Use social media for sales
•Broadcasting your messages
• Broadcast your brand and reputation
• Let people know what you are doing
• Engage in consumers conversations
• Become interested and interesting
• Link back to your website

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Owned
Content
Video, blogs,
photos
‘Tradigital’
E-news
Forums
Digital
magazines
Traditional
Media
Press
Social networks
Facebook
Twitter
YouTube
LinkedIn
Website
Responsive design
Mobile enabled
Content first strategy

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• What content?
• Video – for sales and marketing
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search Results
Pre sales – research
Post sales - support
Content first strategy

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Creating video
content for
customer retention:
Sony Xperia have created
a YouTube channel of all
their support and advice
guides.

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Creating communities
Keeping customers
through community
building:
River Cottage have
created a community that
has 36,000 subscribers
actively engaged…
Revenue from customers
that are engaged in a
company's community is 19
% higher on average than
from those that aren't.
Source: A Big Payoff from Online
Company Communities

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Don’t ignore social media
• Use listening tools for sales opportunities and reputation
management
• Broadcast, but link back to your website & measure your
success
• Create a ‘content first’ strategy. Create content and use many
times
• Look at video as an engagement tool

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The power of e-news

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E-newsletters
• Currently - 50,000 subscribers
• Has taken 5yrs to build
• Segmented
– Equine
– Shooting
– Farming

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E-news is measurable
• 168,000 email subscribers
• Biweekly
• Current open rate ± 28%
• ROI on each email activity is ± £10,000 for
products in the email

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Gather customers
emails religiously
• 3-4 stories
• Keep it simple
• Keep it visual
Always link back to website
Builds loyalty and advocacy
Creates 7 touch points for new sales

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E-newsletters
• Segment for different audiences
• Measure each e-newsletter and review success
• Keep the content simple
• Always link back to website
• Measure journey on website from click (Analytics)

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Design CRM around customer
experiences

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•A CRM system
– A central CRM system for
• Enquires, leads
• Customer sales
• Customer service handling
– Can provide reports
– Use data to provide forecasting
– Be a mine of intelligence
– Accessible from anywhere for all staff to input and use

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Customer experience mapping exercise

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Information is getting bigger

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• We are creating 2.5 billlion GB of data
every day
• In the last 2 years we have created
90% of the data on the planet

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• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
Big Data

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The Internet of things

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• Recent research
• 12 % of organisations have a big data strategy
• 21 % say they don't know enough about big data.
• A separate study
• 29 % of organisations are 'analytically challenged’
• 67 % of business leaders saying that analytics made their
companies more competitive.
• These studies demonstrate that it's not only a lack of skills but a
widespread lack of understanding about the value it can bring.

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Predictive Analytics
Want to predict who your customers will be?
Predictive Analytics can help do that….
• Tesco– can predict the exact day customers will
return and the amount they will send within £10 for
around 20% of their customers
• issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
• Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
• HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings

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LA Police
Review 13 million past crimes to predict current behavior

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•Mobile
•Cloud
•Social
•Big data
Discussion

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www.superfastbusiness.co.uk
Lizzie@cosmic.org.uk
0845 094 6108
Further information